Instagram is one of the biggest social media platforms in the world. There are 1 billion active users on Instagram as of June 2018. With the number set to reach even greater heights, it’s essential manufacturing companies use the potential of this social network.

How do you handle marketing at your business? Do you handle it yourself? Or do you have a dedicated in-house team relentlessly working to promote your brand? Have you considered hiring outside experts?

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Samir Motwani, CEO of Salesmate

If you’re looking to increase sales, loyal customers are your best bet.

The key is to identify these customers, build strong relationships with them, and provide them with an amazing customer experience. Focus on providing an experience that exceeds their expectations. This will encourage them to make repeat purchases and be loyal to you.

The landscape of how companies offer manufactured goods to buyers has changed. The quality of the production process and the final product might remain the same, but customer behavior has taken a sharp turn. Customers have migrated to the Internet, and they are looking for you online.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik

Many people consider themselves "experts" in the sphere of marketing. Yet why is this subject still so misunderstood and misapplied in many companies? It's a constant challenge to get one's mind around the abstract nature of marketing. Unlike finance, this subject is not linear, nor is it black and white. It is much more an exercise in strategy and psychology, rather than implementing the right combination of tactics.

The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.
What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.

A website is the base of operations for all your online marketing activities. It’s the production hub for content, and the place all leads end up to learn more about your products, offers, and the company.

But just like the packaging of products speaks volumes about what’s inside, so does the appearance of your website say a lot about your company.

Digital marketing is relatively new, although it has established itself as a critical strategy for generating more business. With that in mind, there is no reason why any digital marketing strategy shouldn’t work.

However, 30% of companies reported they are dissatisfied with their efforts altogether, so something must be wrong. To find out what isn’t working for your company, here are the five most common reasons why your digital marketing might be failing you.

Marketing automation isn’t as new as you may think. It started in the ’80s when software was used to print out the names and addresses on letters and mail that was sent out to consumers with coupons and newsletters. And it still is a mainstay in direct marketing.

The only difference is the concept of real-time communication, and the volume of data companies have on their users gathered from both digital and offline channels.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Russ Davidson, Digital Marketing Specialist at Software Connect

Your successful manufacturing company is probably most concerned with their manufacturing process or producing finished goods and fulfilling orders.

Organizing orders you’ve received is no easy task. But luckily, CRM software exists to make running your business more automated than ever before.

Check out our 'Hit the Deck Running' setup services for HubSpot CRM Free tools.

CRM software allows you to maximize the potential of customer relationships. Not only does it give you an integrated view of your customers and prospects, but it will enable you to nurture those relationships to get the most out of marketing, sales, and customer service efforts.