With traditional forms of marketing rapidly becoming ineffective, to compete in the modern manufacturing realm means utilizing the most relevant tools. And in marketing for manufacturing, that means leveraging pay-per-click (PPC) to reach the right audience and generate more leads.
Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.
Like many other manufacturing sales teams before them, they knew the value and benefits of investing in a new CRM software to streamline their processes. In 2017, CRM allowed businesses to increase revenue streams by 41%, improve customer relationships by 74%, and reduce lead costs by 23%.
From image to voice, every element of your brand is what makes you unique and recognizable and able to stand above the competition. Put significant effort into everything from your brand name to your logo to your website and advertising. Your brand should be able to distinguish you from the others in your industry that offers the same products and services.
Many manufacturers still use traditional outbound marketing methods such as advertising, trade shows, and networking to improve brand awareness. However, these methods are not only not as effective as inbound marketing, but they are more expensive.
This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG.
Guest blogger - Nicolas Finet; Co-founder of sort-list.co.uk - an online solutions company which helps customers to find the best marketing agencies. Follow him on Twitter @nifinet.
Are you looking to increase your lead generation? Are you interested in learning strategies, techniques, and tactics that you can use to generate more leads for your business?
There's no doubt that online marketing is a fantastic tool to use for your business. A recent study conducted by TNS Global found that the average millennial spends 3.2 hours a day on their mobile devices, that's 1,168 hours or 49 days over the course of a year.
It's been said that leads are the driving force of any business. And without converting leads to paying customers who eventually become loyal to your brand, your company cannot thrive. For this reason, most companies need to be methodical and organized in the way they manage their leads. Maintaining a lead database is essential for any business who wants to maximise the benefits of marketing automation.
This is a guest post. We welcome guest posts about helping manufacturers with lead generation ideas and increasing brand awareness. Send in your idea and you too could be a guest blogger at MMG.
Guest blogger - Brad Shorr of Straight North
Even in this world of streaming video, immersive virtual reality and 3-D movies, there's still something to be said about the simple joy of a jigsaw puzzle. That's because, no matter how low-tech it is, there's something undeniably satisfying about the physical act of putting the pieces together and getting everything to fit perfectly. Likewise, Internet marketers know the joy they feel when they have a lead generation campaign that works flawlessly. Like a jigsaw puzzle, a lead generation campaign consists of numerous smaller pieces that all fit together to form a functioning whole.
Not only is the claim that many digital marketers are making about print ad being dead inaccurate, but there's a way to measure its effectivity.
According to a study conducted by effectiveness consultancy Benchmarketing for Newsworks, adding newspapers to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.
The time has come for the manufacturing marketer to take his or her rightful place at the leadership table. Manufacturing companies can no longer afford to ignore the contribution of the modern, strategic marketer. Every manufacturing company must leverage the new marketing strategy, tactics, and tools if the firm is to survive global competition and the relatively new ease of purchasing enabled by the World Wide Web.
Those manufacturing companies that ignore the new reality of how their customers and prospective customers go through the buying process, without the aid of a salesperson until the very end of the process, will lose market share to those who are willing and able to embrace the new way strategy.
Because not all leads are created equal, you'll often hear them referred to as "cold," "warm," and "hot." And if you want to ensure you're not wasting your efforts on a cold or unqualified lead, then you should adopt a process that scores your lead's level of interest and sales readiness.
It’s easy to assume that blogging is not a marketing practice that would be relevant to the manufacturing industry.
However, following through with this presumption and disregarding blogging as an effective marketing strategy is an unwise move. Because while the manufacturing industry may not be as aesthetically pleasing or popular amongst millennials, companies across all industries and niches can benefit from blogging.