How to Create Content for a Technical Audience

December 11, 2018 / By Bruce McDuffee

Creating content can sometimes be very easy as you can radically repurpose other content. However, in other cases, you need to create something different, something with a more specific, technical audience in mind.
Creating content for, let’s say, engineers, is a bit of a different beast. There are several things you need to take into consideration, and you also still have to be careful to ensure that it’s still on par with the necessities of digital marketing.

Continue reading

Content to Revenue - The Conversion Path

December 06, 2018 / By Cassidy McDuffee

Content marketing has been gaining popularity in the last few years. It seems that potential customers are interested in getting educational content directed toward fixing their pains. Being the company that is providing this content is a beneficial place to be. Even so, how do you take these content seekers and turn them into money in your pocket?

The content to revenue conversion process can take some time investment, but in the end, it will add some zeros to that revenue number.

30 greatest lead generation tactics
The first step in the conversion process it to create the content that the potential customers want. Depending on the company and the products they offer, the material could range from being a simple FAQ page on the company website to an hour-long educational webinar. The key to the content you decide to create is to make sure the focus is on addressing a pain point that your customers or potential customers have.

Inbound Vs. Outbound
Once you create the content, you have to decide the best way to distribute it. There are two ways to get your content in front of your target audience. You can either bring it to them with an outbound strategy or make them find you with an inbound approach.

Continue reading

What is Email Nurturing?

December 04, 2018 / By Bruce McDuffee

To put it in the simplest of terms, email nurturing is the process of gathering leads from your client base with the intention of getting them further through the decision-making pipe.

The entire practice is to retain your clients and to keep them devoted. It’s all about improving the loyalty your clients have for your brand. The method is beneficial due to the simple fact that returning or repeating customers are much better than new ones – some 67% better.

Continue reading

Quick Guide for Manufacturers: Diversifying Marketing Strategies

November 27, 2018 / By Bruce McDuffee

Everything in today’s business requires changes and diversification, and so should the case be with marketing strategies.

You might think that developing a good marketing strategy that yields results are enough, but this can’t be further from the truth. It can be detrimental to your marketing efforts like many other threats do.

Continue reading

4 Ways Manufacturers Can Improve Their Content Marketing Strategy

November 20, 2018 / By Bruce McDuffee

The manufacturing industry has been slow in adopting digital marketing, especially content marketing. However, in recent times, particularly in the last two years, manufacturers have been implementing content marketing practices more than ever before.

Continue reading

5 Inbound Marketing Tips All Manufacturers Should Be Using

November 13, 2018 / By Bruce McDuffee

Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.

If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.

Continue reading

How Manufacturing Companies Can Attract More Leads

November 06, 2018 / By Bruce McDuffee

Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.

If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.

Continue reading

How Manufacturers Can Use Social Media as Part of Their Digital Marketing Strategy

October 30, 2018 / By Bruce McDuffee

Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.

If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.

Continue reading

What is Local Search Engine Optimization? Can Machine Shops Benefit?

October 25, 2018 / By Jonathan Alonso

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Jonathan Alonso is the director of marketing for

Local Search Engine Optimization refers to the process of optimizing the online presence to attract business from local searches performed on Google and other search engines. Local SEO is an effective way to market your business online. It helps different companies promote their products and services to local customers at the time they are looking for them. It uses a number of strategies like getting your website ranked on search engines, Google My Business Listing, business directories like FourSquare, Yelp, Yellowbook, Bing Places for Business and others. Millions of people use local searches daily to find the best businesses in their location. Machine Shop owners can benefit from local SEO to boost their business.

Continue reading

Tips for Manufacturers: How to Measure The ROI of Digital Marketing

October 23, 2018 / By Bruce McDuffee

Digital marketing is ever-evolving, and the reason for that mostly comes from Google, as the juggernaut keeps on changing their algorithms that affect the overall performance of marketing. They mainly do this because the competition is only getting bigger and bigger.

Continue reading

Leave a Comment:

Subscribe to Email Updates

Manufacturing Marketing Group Louisville, CO US 303-953-4361