5 Inbound Marketing Tips All Manufacturers Should Be Using

November 13, 2018 / By Bruce McDuffee

Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.

If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.

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How Manufacturing Companies Can Attract More Leads

November 06, 2018 / By Bruce McDuffee

Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.

If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.

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How Manufacturers Can Use Social Media as Part of Their Digital Marketing Strategy

October 30, 2018 / By Bruce McDuffee

Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.

If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.

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What is Local Search Engine Optimization? Can Machine Shops Benefit?

October 25, 2018 / By Jonathan Alonso

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Jonathan Alonso is the director of marketing for CNCMachines.net


Local Search Engine Optimization refers to the process of optimizing the online presence to attract business from local searches performed on Google and other search engines. Local SEO is an effective way to market your business online. It helps different companies promote their products and services to local customers at the time they are looking for them. It uses a number of strategies like getting your website ranked on search engines, Google My Business Listing, business directories like FourSquare, Yelp, Yellowbook, Bing Places for Business and others. Millions of people use local searches daily to find the best businesses in their location. Machine Shop owners can benefit from local SEO to boost their business.

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Tips for Manufacturers: How to Measure The ROI of Your Digital Marketing

October 23, 2018 / By Bruce McDuffee

Digital marketing is ever-evolving, and the reason for that mostly comes from Google, as the juggernaut keeps on changing their algorithms that affect the overall performance of marketing. They mainly do this because the competition is only getting bigger and bigger.

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Five Strategies for Manufacturers to Power Their Leads Pipeline

October 18, 2018 / By Emma Orton

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Emma Orton is a Digital Marketing Specialist at Matter Solutions


Lead generation is critical in keeping manufacturers’ sales and marketing pipeline alive and thriving. Among the many strategies to acquire leads, some are essential to manufacturers’ sales success. Companies in the manufacturing sector should give some thought to the five powerful ways of keeping leads flowing and generating high-quality prospects.

1. Content Marketing

Content marketing costs money (although far lesser than events) and involves sweat equity (if content creation occurs in-house). It is a process that, over time, earns manufacturers trust or reinforces their authority.

Engaging technical buyers, procurement officers, and engineers through quality content are essential. It builds early relationships that can sustain and be leveraged over the long term. Given that many industrial sales cycles are 8 to 12 months or longer, the seeds of trust sown by articles, blogs, ebooks, white papers, webinars, videos, infographics, and podcasts, can grow qualified leads, convert leads to customers, and earn their loyalty and referrals.

  • Manufacturers own the data (at least most of it)
  • Engagement occurs continually, and relationships are sustained
  • Cost per lead decreases over time 

Manufacturers have numerous opportunities to share, influence and sell by choosing the most useful content formats, creating valuable content and disseminating content on the right online channels.

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5 Social Media Hacks All Manufacturers Can Benefit From

October 16, 2018 / By Bruce McDuffee

Social media is a necessary element in the marketing of every business, including manufacturers. However, not everyone manages to utilize these platforms properly and gain the benefits.

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How Manufacturers Can Increase Revenue Through Ecommerce

October 11, 2018 / By Patrick Foster

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Patrick Foster is a writer and ecommerce expert from Ecommerce Tips 


Despite the many incredible advances of the digital world, numerous industries still aren’t taking full advantage of the many opportunities available to them through the internet. The manufacturing industry is one such example. Manufacturers are well-versed in traditional B2B relationships — and, of course, experts in engineering and production — but not necessarily very aware of the extent to which the business world around them has gone online.

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3 Marketing Strategies All Manufacturing Companies Should Know About

October 09, 2018 / By Bruce McDuffee

As a manufacturer, the first thing that you should know about marketing strategies is that most of them out there are usually aimed at B2C companies. Being a manufacturer, or a distributor for that matter, you should know that those strategies are not always good for B2B companies. They have their benefits, but they are not precisely what you need.

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6 Effective Social Media Platforms Manufacturers Could Use for Marketing

October 02, 2018 / By Bruce McDuffee

Social media platforms are here to stay. They have become integral to the way businesses market themselves and communicate with consumers. Almost as important as the effects it has on how we interact with one another.

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