5 Benefits of Having an Email Newsletter

July 17, 2018 / By Bruce McDuffee

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

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Tips For Increasing Leads For Your Manufacturing Business

July 05, 2018 / By Bill Sheikh

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.
Guest blogger - Bill Sheikh founder of U-Thrive Marketing


If you’re looking for better ways to increase leads for your manufacturing business, you’re likely going to focus on two aspects - generating brand appeal and brand awareness. Meaning you’re probably going to need to improve on your overall marketing game, which is luckily something that is possible thanks to modern industry trends. Interestingly, it appears as though while lead generation might seem to be a somewhat technical matter, a dash of creativity and ingenuity may, in fact, transform your marketing game for the better. In this article, you’ll get tips for increasing leads for your manufacturing business.

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How to Do Paid Advertising on LinkedIn

July 03, 2018 / By Bruce McDuffee

LinkedIn is the largest uniquely focused network of professionals in the world. So, if you want to know how to include LinkedIn advertising in your social media marketing strategy - you’ve come to the right place. On this platform, you can communicate your brand message to highly targeted groups of professionals. LinkedIn is ideal for manufacturers who want to expand their business network by connecting with brands from their industry. It is great for raising brand awareness, increasing search visibility, lead generation, and product launches for manufacturers.

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Facebook - Is It Right for Manufacturing Companies?

June 26, 2018 / By Bruce McDuffee

Incorporating a social media marketing strategy in your overall marketing strategy can’t be avoided at any cost. With so much people present on Facebook every day (the stats for the first quarter of 2018 show that there are 2.2 billion monthly active Facebook users), businesses around the world are trying to tap into that vast pool of potential prospects. Facebook is an excellent opportunity to raise their brand awareness, increase their number of followers, and eventually improve their conversion rates.

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Guide to Paid Ads on Twitter

June 19, 2018 / By Bruce McDuffee

Facebook ads are well-known for their advanced targeting system, while Instagram can boast about 2 million monthly advertisers. However, don't disregard Twitter’s capacities in marketing for manufacturers. Twitter is different than Facebook and Instagram and offers its own unique set of branding opportunities.

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Is your Audience on Pinterest or Instagram?

June 13, 2018 / By Bruce McDuffee

The future of marketing is visual. With visuals, it is much easier to communicate a message because we process images 60,000 times faster than text. During the last few years, marketers have been increasingly turning towards more visual social media platforms, such as Pinterest and Instagram. Even on Twitter and Facebook, they are using visual content more than ever before. If you want to channel some of your marketing resources towards Pinterest or Instagram, you have to choose which one is best for your manufacturing business.

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The Psychology Behind Organizational Culture Change

June 07, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


Talk is cheap. I was recently at a regional marketing conference, where there was a bevy of speakers talking about methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout – it was all about us. “Us” as companies, “us” as marketers, “us” as employees with the challenge of satisfying the needs of our organization.

Though the tactics and approaches shared were valuable, the true needs and perspectives of the customer weren’t a part of the conversation. Moreover, the bigger picture opportunities on how to serve customers weren’t covered either – ways to diversify, ways to identify unmet needs, and ways to create unique value. It wasn’t discussed about how to grow the business, but rather how to expand reach – the bigger the net and the budget, the better.

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5 Misconceptions about Manufacturing Business Growth

June 05, 2018 / By Bruce McDuffee

The manufacturing sector has admittedly struggled in the past few decades. The competition was high as developing economies entered the scene from international markets.

But while many assume that manufacturing jobs in the U.S. have decreased, why then is output on the rise? It proves that there are still some myths and misconceptions surrounding business growth in manufacturing.Here are the top five:

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How to Get Approval for Marketing Automation

May 30, 2018 / By Bruce McDuffee

When a company wants to market to multiple channels online efficiently, they turn to marketing automation which involves the software and technologies that allow them to do that.

Marketing automation refers to the software that automates repetitive marketing tasks typical of website actions, social media posting, and email marketing.

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Digital Marketing: Online vs. Offline

May 22, 2018 / By Bruce McDuffee

Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC.
However, digital marketing can occur both online and offline.

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