Your website isn’t your home base online; it’s also a critical lead generating tool for manufacturers. While you don’t primarily sell products via your site, it still serves as a conversion point on your sales funnel.
Because your website plays a crucial role in improving your online presence and the home for your landing pages, you’ll want to ensure that your website is effectively doing its part. While it may seem like your site is just a virtual storefront, it’s the first face your company will present to prospective buyers. And because first impressions matter, you’ll want it to be a good one.