Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.
If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.
Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.
If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.
Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.
If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.
Guest blogger - Jonathan Alonso is the director of marketing for CNCMachines.net
Local Search Engine Optimization refers to the process of optimizing the online presence to attract business from local searches performed on Google and other search engines. Local SEO is an effective way to market your business online. It helps different companies promote their products and services to local customers at the time they are looking for them. It uses a number of strategies like getting your website ranked on search engines, Google My Business Listing, business directories like FourSquare, Yelp, Yellowbook, Bing Places for Business and others. Millions of people use local searches daily to find the best businesses in their location. Machine Shop owners can benefit from local SEO to boost their business.
Digital marketing is ever-evolving, and the reason for that mostly comes from Google, as the juggernaut keeps on changing their algorithms that affect the overall performance of marketing. They mainly do this because the competition is only getting bigger and bigger.
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.
Guest blogger - Emma Orton is a Digital Marketing Specialist at Matter Solutions
Lead generation is critical in keeping manufacturers’ sales and marketing pipeline alive and thriving. Among the many strategies to acquire leads, some are essential to manufacturers’ sales success. Companies in the manufacturing sector should give some thought to the five powerful ways of keeping leads flowing and generating high-quality prospects.
1. Content Marketing
Content marketing costs money (although far lesser than events) and involves sweat equity (if content creation occurs in-house). It is a process that, over time, earns manufacturers trust or reinforces their authority.
Engaging technical buyers, procurement officers, and engineers through quality content are essential. It builds early relationships that can sustain and be leveraged over the long term. Given that many industrial sales cycles are 8 to 12 months or longer, the seeds of trust sown by articles, blogs, ebooks, white papers, webinars, videos, infographics, and podcasts, can grow qualified leads, convert leads to customers, and earn their loyalty and referrals.
Manufacturers have numerous opportunities to share, influence and sell by choosing the most useful content formats, creating valuable content and disseminating content on the right online channels.
Social media is a necessary element in the marketing of every business, including manufacturers. However, not everyone manages to utilize these platforms properly and gain the benefits.
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.
Guest blogger - Patrick Foster is a writer and ecommerce expert from Ecommerce Tips
Despite the many incredible advances of the digital world, numerous industries still aren’t taking full advantage of the many opportunities available to them through the internet. The manufacturing industry is one such example. Manufacturers are well-versed in traditional B2B relationships — and, of course, experts in engineering and production — but not necessarily very aware of the extent to which the business world around them has gone online.
As a manufacturer, the first thing that you should know about marketing strategies is that most of them out there are usually aimed at B2C companies. Being a manufacturer, or a distributor for that matter, you should know that those strategies are not always good for B2B companies. They have their benefits, but they are not precisely what you need.
Social media platforms are here to stay. They have become integral to the way businesses market themselves and communicate with consumers. Almost as important as the effects it has on how we interact with one another.
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