Your website isn’t your home base online; it’s also a critical lead generating tool for manufacturers. While you don’t primarily sell products via your site, it still serves as a conversion point on your sales funnel.

Because your website plays a crucial role in improving your online presence and the home for your landing pages, you’ll want to ensure that your website is effectively doing its part. While it may seem like your site is just a virtual storefront, it’s the first face your company will present to prospective buyers. And because first impressions matter, you’ll want it to be a good one.

Manufacturing companies are finally catching up with other industries and using digital marketing to generate leads and improving brand awareness. There are plenty of digital marketing strategies that manufacturing companies can leverage. Remarketing or retargeting are just some of those clever tactics that you should include in your strategy.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik

It began with a conversation. The CEO sat at his wide, glass-topped desk, sipping his coffee. “We just need more sales. It’s as simple as that,” he flatly stated. “Our organization has been through multiple transformations over the years. New processes have come and gone. New marketing trends have come and gone. I’ve seen them all.”

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Nathalie Bassanesi Pink Square

Marketing for manufacturing companies is different from marketing consumer goods like clothing or household appliances. Industrial companies are often challenged by internal conflicts between marketers and production employees. While the former sometimes lack the technical expertise, the later may prefer a traditional approach to sales. But to increase brand awareness and become a leader in your industry, it is imperative to adapt to proven marketing strategies. Here are five things to avoid when marketing for manufacturers.

Emails are successful communications channels because they are personal, purposeful, and targeted.

However, asking people to join your email list is not as simple as it sounds. In fact, email list building is challenging and time-consuming. Some traditional ways of collecting emails involve sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. For this reason, many manufacturing marketing professionals are considering purchasing a list of email accounts to add to their existing email lists. Email lists are a quick fix and can instantly add thousands of email addresses to your email list.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Manufacturing companies are finally leveraging digital marketing tactics to attract more traffic to their website and generate more leads. Display ads such as banner advertising and text ads are just two of those digital marketing for manufacturing strategies that have proven to be effective methods to help target customers and prospects.

Global competition for manufacturers is intense thanks to cheap offshore competition and the economic recession. In these tough economic times, we need a marketing plan that actually works. To gain a competitive edge, we need detailed planning that covers the right strategy and tactics.

Digital Marketing for Manufacturers

In this modern day, an effective marketing plan involves a digital marketing strategy designed to increase leads and brand awareness. The reality today is that the majority of perception-forming and decision-making by prospects is happening online.

This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG. Guest blogger Johanna Rivard of Pure B2B 

Thanks to the Internet, modern marketing has advanced at a rapid pace. For the most part, websites and social media have replaced billboards and TV ads in terms of leading marketing platforms-making it easier even for startups and small businesses to get a share of the market.

Having a website and social media presence is now a must-have for modern businesses. But with billions of websites out there, getting yours found by your target audience is no easy feat.

In fact, according to Hubspot's State of Inbound 2017, generating traffic and leads is the #1 challenge for many marketers today.