It's not easy to convert content to revenue. It is safe to assume that revenue generation influences whether or not the content conversion strategy is effective. In the B2B world of marketing, if our content and associated content marketing efforts are not generating revenue, then we should fix it or stop the effort altogether so budget and resources can be diverted to those tactics that are generating revenue.
If you're going to prosper in the coming years, your sales team needs customers, prospects, vendors, and peers to say "yes" more often than "no." Getting to "yes" requires a substantial degree of persuasion and influence skills. Contrary to popular belief, persuasion and influence take much more than just a ready smile, a big handshake, and an outgoing personality.
Robert Cialdini published a book in 1993 called, Influence: The Psychology of Persuasion, which discusses, investigates, and proves how influence works. This book is a must-read for your entire revenue team in sales, marketing, or general business development.
Leads are the driving force of any business. And without converting leads to paying customers who eventually become loyal to your brand, your company cannot thrive. For this reason, most companies need to be methodical and organized in the way they manage their leads. Maintaining a lead database is essential for any business that wants to maximize the benefits of marketing automation.
"All the leads I get from Marketing are crap. I don't bother with them anymore," said the salesperson. "We deliver a lot of high-quality leads to Sales and those lazy bastards never follow up," said the marketing person. If these or similar phrases sound familiar, then you most likely suffer from a lack of Sales and Marketing Alignment.
Some statistics to consider:
Customer relationship management software enables companies to quickly find the necessary information required to make important business decisions. Sales and Marketing are more efficient and more effective with up-to-date CRM software and proper sales processes in place.
Similar to content, images also impact the ranking of your web page within the SERPs. In the US alone, 20% of searches happen in Google Image. However, simply adding any random picture to your webpage will ruin your existing content marketing strategy. Ultimately, you will miss out on a significant percentage of potential visitors.
Doing everything needed to keep your business afloat is tough. Acquiring more customers to grow your business is altogether another challenge. Most people will tell you, ‘You just need to market your business better.’ Even if that advice sounds too general or uninformed, it’s true. Winning more business requires targeted, specific and personalized marketing campaigns that are executed with an intimate understanding of your audience.
In order to achieve this for your business, continue reading.
Even in the most saturated and competitive markets, there’s a lot of pressure on sales departments and managers to perform at top levels. You need a sales department that can crush quotas and smash target goals year after year. When evaluating the most capable candidates in your stack of resumes, look for a balance between the following technical aptitudes and character qualities to find the next perfect fit for your organization.
Selling products or services is at the core of any business. A projection of the sales revenue you expect to generate over a given period provides the basis for planning and strategizing for success. Sales projections have a rippling effect on every functional area of a company. These are some of the business areas that benefit from an accurate sales revenue prediction.
A career in sales is a difficult position. It requires you to think on your feet, to be persuasive and convincing with language. It is your job to convince another party that your products have value. Sales can become infinitely more difficult when you are trying to sell to other businesses. In a business-to-business or B2B environment, you have to use new strategies to close the deal. Here are some tips on how to increase your sales.