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Guest blogger - Dylan Demaine
If you are on the fence about getting a trademark registration, then here are just a few reasons that might convince you to go through with it. This simple investment can end up protecting your rights in court as well as how your brand is perceived by the general public. Keep reading for a more in-depth look at what a registered trademark can do for your business and marketing efforts.
Trademarks Keep Your Reputation in Check
Since you are the only one who can use that business name, you do not have to worry about another brand or company tarnishing your reputation. Think about it: if you don’t have a registered trademark attached to your company name, then this means that any other enterprise can come along and use that same brand name.
Now imagine if there are at least two other businesses out there using the same name and that other company could end up scamming its customers or soiling their reputation. Consumers will have second thoughts about using your services or buying your goods because you have the same name as the brand that screwed them over.
As you can see, it can devolve into a big mess, which is why it is better to invest in registering your trademark once you are sure about your brand name. Another perk is that with a registered trademark, you have the power to sue any other brand that tries to use your name for their financial gain. Hopefully, it does not come to this, but in case it does, know that trademark registration has got you covered.
Trademark Registration Gives Your Marketing More Punch
As most entrepreneurs know, marketing and self-promotion is one of the toughest things about working in the business. Between the networking, business cards, and social media marketing, there are dozens of smaller tasks that you need to consider.
The good news is that a registered trademark can do some of the branding and marketing for you. When consumers see that a business has a trademark registration, they are more keen on learning about the company and paying attention.
The registered trademark is a way of saying that you are serious about what you do and you want to rise above competitors in the market. Consumers appreciate that kind of grit and dedication.
That being said, it is crucial that you choose a trademark that makes sense for your company but is also memorable and easy to identify. Anything vague, generic, or lackluster will not take you very far even with trademark registration. You want to be positive that your trademark stands out, signifies who you are as a company, and does not sound too similar to competitors in your market. When all of that is taken care of, you can feel good about registering your trademark and attaching it to your promotional efforts.
Protecting Your Trademark
While trademark registration can protect your business and marketing efforts, it is essential to remember to protect your trademark as well. Keep in mind that you will not be granted trademark registration if your brand name, slogan, or logo matches another company’s or looks too similar. Worst of all, you generally will not get that application fee refunded to you.
In addition, it is your responsibility to monitor your trademark continually and renew it as necessary. Trademark registration protects you in a court of law against infringement cases, but it is another realm entirely to keep track of any enterprises or entrepreneurs that try to use your company name for their benefit.
Clearly, with trademark registration comes great power but also a massive responsibility. Practicing pragmatic and tactful business ethics will help you maintain a positive reputation with consumers while keeping your trademark in good standing.