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4 Ways to Build Consistent Customer Relations

September 06, 2018 / By Samir Motwani

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Samir Motwani, CEO of Salesmate

If you’re looking to increase sales, loyal customers are your best bet.

The key is to identify these customers, build strong relationships with them, and provide them with an amazing customer experience. Focus on providing an experience that exceeds their expectations. This will encourage them to make repeat purchases and be loyal to you.But how do you surpass your customer’s expectations and improve customer retention?

Here are 4 of the best ways to do so:

1. Understand Your Customers
It is essential for a business to understand what their customers' value and what drives their decisions.

Once you understand what your customers need and their aspirations, you can adjust your approach to match your customers’ expectations. If you can do that, you will be in a position to persuade potential and existing customers to buy from you.

2. Establish Standards for Customer Service
As a business owner, it is essential to provide fantastic customer service. Excellent customer service makes customers feel valued.

Create standards and guidelines around maintaining quality and offering exceptional customer service. Outline procedures to deal with unforeseen issues and to ensure customer satisfaction in every situation.

3. Impart Training to Employees
Employees with access to training and development programs have the edge over other employees with no training. Training builds confidence in the minds of your workforce and creates a better working environment.

A trained workforce implies a better workforce with improved production, fewer mistakes, and reduced production costs.

Training received from experts also helps to boost job satisfaction for employees and improves employee morale.

4. Provide a Consistent Experience Across All Channels
Customer experience is the sum of experiences across all touch points and channels between a customer and a business. Execute a multi-channel approach to deliver consistent customer service across all channels.

Ensure that customers don’t need to wait and that they get instant solutions. Establish an effective system to solve their issues promptly and track your interactions with them.

Here are some ways to establish better customer relationships and improve your revenue:

  1. Establish a strong presence on various social media channels and connect with your customers on the channels where they are active.
  2. Appreciate their positive feedback and make improvements based on the negative feedback. Make them feel valuable by listening to them every time.
  3. Use their reviews, feedback, testimonials, and comments to improve your brand’s positioning and credibility in the market.
To learn some more strategies to build and strengthen your customer relationships, check out the infographic below.
 4 Ways to Build Consistent Customer Relations
Image courtesy: Salesmate
Samir Motwani
Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action oriented technophile may have been trained as a developer, but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups, and defining best practices for budding ventures.
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