5 Benefits of Having an Email Newsletter

July 17, 2018 / By Bruce McDuffee

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

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Email marketing never stopped gaining momentum as a way of promoting businesses. Email advertising newsletters can help you build loyalty and awareness to your business while increasing your bottom line. These are the benefits of having an email newsletter.

  1. Way to Connect with Customers
    • Today, a connection is what the customers want with the brands and businesses they like. They can follow you on social media, but the link to them personally is a matter of being professional and personable.
    • Why would customers want to receive commercial newsletter mail? When newsletters come with high content, subscribers stay connected and engaged. See your email newsletter as a means for providing exceptional value via exciting content. People buy because they’re loyal to you and trust you, not because you sell. Connect!
  2. Increase Website Traffic
    • If you want to drive more people to your website, you can’t expect that it will happen organically. You need to work actively to attract visitors, and your email newsletter can help. You need to invite them, encourage and incentivize their presence if you want customers to come to your site, browse through content, and make a purchase. Make sure that you target the right audience and include a strong call-to-action.
  3. Drive Sales
    • With email newsletters, you can drive your material sales. It’s simple because email marketing is beneficial when it comes to selling. When a consumer views your email newsletter, you have the opportunity to offer a product, explain its benefits, and connect to them. People are impulsive, so by providing incentives (such as a special promotion or coupon,) can get your readers to take action because many people are impulsive.
  4. Grow Your Social Media Community
    • Emails that contain social sharing buttons have a much higher click-through rate when compared to those that don’t. Social media platforms like Facebook, Twitter, and LinkedIn, are essential to your overall growth and marketing strategies. However, growing those channels can require more time and work. Email newsletters can help you build your online community – engage them through their inbox and guide them to your social media channels. There, you have more reach and will start generating more activity.
  5. Reputation Management
    • There are two ways to utilize email newsletters – send your own with advertising and information, or buy ad space in an established newsletter. With an established newsletter, you can take advantage of their established customer base and reputation, which helps you target your audience and is cost-effective. If your business is not that known, this can be especially useful for you. Newsletter providers often write and design ads as well as manage the mailing list.

Many people view sending out newsletters as a chore, which is also one of the most significant barriers to doing it. There’s no need to make your email newsletters in-depth but choose one goal to build it efficiently and remain on schedule. Also, single-topic newsletters are natural for consumers to keep up with and digest.

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