Nowadays, making business is hard and easy at the same time. On the one hand, controlling everything is a tremendous work that requires the completion of a great number of daily tasks. On the other hand, there are tons of opportunities to assert yourself. And one of the most widely used methods of promotion for B2B business is email marketing. Some people say that this is an outdated tool that does not deserve attention today. But we know that it works if you take it seriously. The essential key to success here is a constant expansion of your email marketing list. So, how to do it effectively? Here are the most productive methods to gain new customers.
You always have to ask yourself, “Would I buy this product for myself? Why should I choose it?” We are sure that your business is worth attention and has tens of advantages. But it is also crucial to bring this information to customers. Your content has to be eye-catching and dispose of the perfect balance of quality and attractiveness. It is not obligatory to use bright design; the choice of colors depends on your product but always use high-quality images. If you are not a Photoshop guru, it is recommended to utilize professional outsource photos processing services, such as Photza.
As for content, it should also be useful. People like and often need reading some tips, recommendations, reviews. You can create a blog on your website and give a link to it on other websites.
For sure, you have a website. So, you should make the most of it. For instance, you can offer your visitors to subscribe to your updates, news about special offers and different discounts. Or you can make some pleasant discount for writing their email in a special form.
Sometimes it is better when everybody does his job. You know that marketing is not the easiest thing, and trends here change every day. So, we offer you to rely on special services that will do everything possible and even impossible to expand your email list.
Feedback and questions
It is also a nice idea to create a form on your website where people can ask questions about your product or leave their feedback. In order to do so, they should provide you with their email addresses. In such a way, you expand your email base and get clients who are already interested in your brand.
Use Social Media
If you still do not have Facebook and Instagram accounts, do not hesitate to create them. Nowadays, people look for goods, services, and new products on Instagram more often than they look for communication. Having an account, you can make webinars on the topic you specialized in. Get prepared and give much useful information. Then, people will come to you again. For registration, you will need emails. Doing so, you can collect email addresses, attract new partners, represent your business, and even earn money.
Do not forget about LinkedIn, which is ideal for finding clients and future partners. You can also offer them to continue your conversation in the email.
It is an excellent idea to cooperate with other professionals or even bloggers. You can make mutual PR for each other or pay for an advertisement for your special offers. But these special offers will require a subscription with email. The only important thing is to choose a blogger with your target audience. Otherwise, the advertisement will not lead to real clients.
People always like to get something free of charge. If you already have some channels for representation, like a website, Social Media accounts, you can offer people some discounts, presents, bonuses, free trials there. But, of course, if they want to get this pleasant bonus, they need to subscribe to you and leave their email.
Some things you should not do
If you already have a nice email list, do not try to fill up your potential customers with letters. Do not be too persistent. Everything should be in moderation. If a potential customer does not respond to your emails several times, do not write to them anymore.
Do not send emails to people if they did not give their agreement for this. Nobody likes spam, and it will not do any good for you.
Do not use and buy ready lists of emails because the majority of these emails can be fake, and more than half of it will not be your target audience.
All in all, you have seen that there are numerous methods for expanding your email list. Most of them are free of cost but less effective and take much time. To keep balance, not waste time and even save money, you should better rely on professional services, which will bring you a visible result.
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Email in your idea and you too could be a guest blogger on MMG.
Guest Blogger: Marie Barnes is a marketing communication manager at LinksManagement. She is an enthusiastic blogger interested in writing about technology, social media, wok, travel, lifestyle, and current affairs. She shares her insights through blogging.