Bruce McDuffee

Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult but it can be extremely rewarding. Together, we're going to transform Manufacturing Marketing and you're going to love the new manufacturing marketing model.
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Recent Posts

What Is the Difference between Marketing Automation, CRM, and ERP?

December 18, 2018 / By Bruce McDuffee

There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).

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How to Create Content for a Technical Audience

December 11, 2018 / By Bruce McDuffee

Creating content can sometimes be very easy as you can radically repurpose other content. However, in other cases, you need to create something different, something with a more specific, technical audience in mind.
Creating content for, let’s say, engineers, is a bit of a different beast. There are several things you need to take into consideration, and you also still have to be careful to ensure that it’s still on par with the necessities of digital marketing.

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What is Email Nurturing?

December 04, 2018 / By Bruce McDuffee

To put it in the simplest of terms, email nurturing is the process of gathering leads from your client base with the intention of getting them further through the decision-making pipe.

The entire practice is to retain your clients and to keep them devoted. It’s all about improving the loyalty your clients have for your brand. The method is beneficial due to the simple fact that returning or repeating customers are much better than new ones – some 67% better.

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Quick Guide for Manufacturers: Diversifying Marketing Strategies

November 27, 2018 / By Bruce McDuffee

Everything in today’s business requires changes and diversification, and so should the case be with marketing strategies.

You might think that developing a good marketing strategy that yields results are enough, but this can’t be further from the truth. It can be detrimental to your marketing efforts like many other threats do.

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4 Ways Manufacturers Can Improve Their Content Marketing Strategy

November 20, 2018 / By Bruce McDuffee

The manufacturing industry has been slow in adopting digital marketing, especially content marketing. However, in recent times, particularly in the last two years, manufacturers have been implementing content marketing practices more than ever before.

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5 Inbound Marketing Tips All Manufacturers Should Be Using

November 13, 2018 / By Bruce McDuffee

Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.

If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.

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How Manufacturing Companies Can Attract More Leads

November 06, 2018 / By Bruce McDuffee

Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.

If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.

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How Manufacturers Can Use Social Media as Part of Their Digital Marketing Strategy

October 30, 2018 / By Bruce McDuffee

Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.

If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.

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Tips for Manufacturers: How to Measure The ROI of Digital Marketing

October 23, 2018 / By Bruce McDuffee

Digital marketing is ever-evolving, and the reason for that mostly comes from Google, as the juggernaut keeps on changing their algorithms that affect the overall performance of marketing. They mainly do this because the competition is only getting bigger and bigger.

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5 Social Media Hacks All Manufacturers Can Benefit From

October 16, 2018 / By Bruce McDuffee

Social media is a necessary element in the marketing of every business, including manufacturers. However, not everyone manages to utilize these platforms properly and gain the benefits.

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Manufacturing Marketing Group Louisville, CO US 303-953-4361