
The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still...
Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC. However, digital marketing can occur both online and offline.
Offline Digital Marketing
You’ve encountered offline digital marketing before and didn’t realize that’s what it was. Radio and TV marketing are categorized as offline digital marketing because they involve an electronic device, yet the connection to the Internet is not necessary.
Then there’s enhanced offline marketing; if you’ve ever been in a restaurant and ordered your meal using an electronic tablet, then you’re no stranger to offline marketing. It is an enhanced offline marketing experience with a digital device. Electronic billboards are a great example of enhanced offline digital marketing.
Lastly, there’s phone marketing otherwise known as cold calling. Many people believed that cold calling was dead, mainly since people now screen their calls. However, cold calling and telemarketers still exist and surprisingly, even bring in sales.
Online Digital Marketing
Online marketing is referred to as online advertising or Internet marketing. The following seven are the major types of online digital marketing:
Cost-per-click, backlinks, influencer marketing, and blogging - these are just some of the digital marketing terms that continue to confuse traditional marketers. While these practices have been around for more than a decade, in the last few years more and more industries, have discovered that they deserve a slice of the digital pie.
And in recent years, the manufacturing sector has also recognized how valuable digital marketing is to their overall marketing plan. Therefore, diving deeper into each of these strategies is worthwhile.
The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still...
Even in the most saturated and competitive markets, there’s a lot of pressure on sales departments and managers to perform at top levels. You need a sales department...