
Emails are successful communications channels because they are personal, purposeful, and targeted.
However, asking people to join your email list is not as simple as it...
Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.
Like many other manufacturing sales teams before them, they knew the value and benefits of investing in a new CRM software to streamline their processes. In 2017, CRM allowed businesses to increase revenue streams by 41%, improve customer relationships by 74%, and reduce lead costs by 23%.
The company always had a great business plan and vision but lacked the right technical support that would allow them to compete with their contemporaries. They were using Quickbooks for accounting but needed a platform that better leveraged their Quickbooks data to bring their sales and fulfillment together.
Choosing to adopt new CRM software for this team wasn't an issue for this team. Instead, the hardest part of implementing a new CRM is finding the right CRM software provider. To quote the client, "Our journey through CRM land was long and costly."
In this particular case, this manufacturer struggled to find CRM software that could bring their sales and fulfillment together simply and efficiently. The different type of software they attempted to implement in the past were either
Even when you decide on the right CRM software, implementing it can have its own set of obstacles. Around 40% of CRM adoptions will miss the mark. We outline some of the most common issues that manufacturers experience as well as specific issues that CPC experienced:
Not only that, but you need to see how each vendor has worked for contemporaries in your industry. What works for a retail store, will likely not work for your business. Look beyond the reviews and ask how the CRM has benefited other companies like yours.
The long road to finding the right software took several years. With the new CRM software custom-built for their manufacturing business, CPC transformed their business model in a matter of weeks. This top manufacturer now has a CRM in place that matches their reputation.
Emails are successful communications channels because they are personal, purposeful, and targeted.
However, asking people to join your email list is not as simple as it...
Most industrial manufacturers spend a lot of time, money and energy making sure products are produced in the most efficient, safe and cost-effective manner. Although...