It’s easy to assume that blogging is not a marketing practice that would be relevant to the manufacturing industry.
However, following through with this presumption and disregarding blogging as an effective marketing strategy is an unwise move. Because while the manufacturing industry may not be as aesthetically pleasing or popular amongst millennials, companies across all industries and niches can benefit from blogging.
Some people mistakenly think that blogs are all about trading recipes or is a space akin to an online diary where you can talk about your most recent vacation. However, blogging has dramatically evolved over the past decade, and while it is also all those things, it has long been used as an effective marketing tool.
For every business across all industries, blogging has proven to be a powerful strategy to launch yourself as an authority and thought leader in your field. It increases product and brand awareness, attracts qualified leads and converts them into customers. And when you blog consistently with compelling content, you can strengthen connections with existing customers. Here are reasons why creating a blog for your manufacturing business is essential increasing brand awareness which is crucial to your success.
Improves your Search Results
Blogging gives your business an avenue to reach your target audience by answering the questions your target consumers are asking and searching for online. And when they perform a search seeking answers to their problems, your high-quality content that was created with their persona in mind will allow them to perceive you as an expert in your field.
Long-term blogging with valuable content can lead to an increase in your website visits. Additionally, by including a keyword-rich tag to an image you include in your blog, you allow that image and blog link to come up with search results. All of this can boost traction to your site, placing you higher in search rankings and making you more discoverable to your prospects.
Increases Site Traction and Attracts New Audiences
When you post your blog on your website, you can expand its reach by publishing a link to it on your social media networks such as Facebook, Twitter, and LinkedIn. Compelling content invites engagement in the forms of likes, comments, and shares. And when your followers share your post, your blog's reach is increased even more, attracting new audiences and filling your funnel with new leads.
Increase in Leads and Conversion
When you have quality content that is captivating and relevant to your industry on your blog, you establish your site as a credible source of information that addresses your customers pain points or offers them timely reports on industry-related news. And once you've established your credibility, your prospects develop trust with your brand. And leads are more likely to convert into paying customers when they find a brand trustworthy and reliable.
Conclusively, blogging is an excellent tool for increasing brand awareness. And the best part is that it is measurable.
Because blogging can be measured, your metrics can help guide you towards making better marketing decisions. Analytics can show you which of your blogs are performing the best, who and where your most engaged readers are from. It might even surprise you to realize that you've attracted the attention of a specific demographic you weren't actively trying to reach. This opens you up to more markets and potential new leads that you didn't realize were qualified.