The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still...
A career in sales is a difficult position. It requires you to think on your feet, to be persuasive and convincing with language. It is your job to convince another party that your products have value. Sales can become infinitely more difficult when you are trying to sell to other businesses. In a business-to-business or B2B environment, you have to use new strategies to close the deal. Here are some tips on how to increase your sales.
Make Sure You Have Reviews
If you have already had successful sales, it’s time to show potential customers what you are capable of. Make sure that you have a strong digital presence. Everyone is online nowadays. You can cultivate a following through your online presence, not to mention show off that you already have a trustworthy customer base. If you’re worried about the security of online accounts, there are products available that can protect your identity and log-in information.
If you want to protect your accounts, consider a passwordless login. Passwordless logins can make it easier for you to remember how to access your accounts without choosing weaker passwords and increase your overall security.
When it comes to reviews, utilize Facebook, Google and your website to let people know that your business is successful.
Be Quick and Responsive
No customer wants to wait to hear from you. This is true when your customers aren’t businesses themselves. With another business, you’re dealing with people who are even busier than the regular person. If your lead has to wait on you, then you might fail to make the sale.
If you have a lead, you should call as soon as possible. Some experts say that calling within the first 10 seconds is the most effective. Every minute that your buyer has to wait is another minute farther from making the sale. If another vendor calls before you do, you could lose the lead.
Put Your Customer First
In sales, you must show your clients that you are willing to put their needs first. While you may have testimonials as evidence of this fact, you should also be willing to show your new leads that you are willing to put their needs above your own.
Once you know the lead, you should research the company. It is best to have a strategy that takes into consideration what would benefit their business. Knowing the size, target market and location of the business can help you figure out those benefits.
Listen to the prospect and keep your strategy in the back of your mind. How your client sees his or her biggest challenges can impact how you sell your product.
Try Every Lead
Some companies will discount leads that appear to be bogus. While bogus leads do happen, you shouldn’t cast off a lead right away. Give yourself at least five minutes to do extra research. Sometimes, leads are discounted because of the email address or because of an outdated phone number. A quick search might reveal the correct phone number.
Leads do not usually reveal all of their contact information. It doesn’t mean that they are dead ends, you simply need to know how to access the information. Generally, a person might be wary of giving all their information for security reasons. Sometimes, using a person’s name and their IP address can reveal more information about them.
Try Cold Calling
Some companies believe that they can’t create leads through cold calling. One way to cold call effectively and creatively is to send a gift to the office before you call. Send the gift to the business at least 10 days before making the call. Once you call, the business will already be familiar with you. They may even be more willing to listen to what you have to say.
You must make your brand known before you call. Cold calling can lead to B2B sales, it just takes a little extra work. You may not increase sales on a phone call alone. Companies will remember you for your creativity, not your cold calling.
Be Resilient and Accept Rejection
One thing that all salespeople have to have in common is that they are resilient. You will not succeed with every lead. Some days you will fail and you have to move onto the next prospect. A good sales team can dust off after a failure and keep moving forward. Do not let rejection get you down because it will always be a part of the job.
When it comes to B2B sales, a lot of the tips to increase your sales could be applied to most sales positions. When working with companies, you must know how to persuade a business to spend money. Other businesses are more likely to see through cheap strategies. As long as you don’t give up, these tips can help you make a sale.