If you run a business, you most likely have numerous competitors. Follow these tips to rise above the sea of brands and be a positive force in the public eye.
Use Social Media Influencers
Social media influencers use Instagram to post beautiful lifestyle photos. They make money by promoting products to their audience. You can search for influencers in your niche, and pay them to promote your product. Customers will then associate your brand with the particular lifestyle they're following on social media.
Use the Press
Getting your product or service in the press, not just as an advertisement, is a great way to evoke credibility. The more reputable the source, the more reliable your company will appear. The press is useful to clear up any news the public may be wondering about, as this article about Michael Ching has done.
Use Professional Photographs
With the number and quality of cameras on the market today, there is no reason to take bad photographs. Depending on your business, you don't need to invest a lot in equipment because the camera in your smartphone can capture most any subject. Make the photos you use are crisp, well-lit, well-formatted, and convey the message you want to send.
Promptly Fix Customer Complaints
"The customer is always right" has become just as American as apple pie and baseball. Break this custom, and your reviews will take a hit. Whenever a customer is unhappy, do whatever you can to make them happy. You can apologize, offer them a credit or gift card, and assure them that the issue they had will not happen again. Also, learn from complaints. Responding to customer complaints can be insights about how to get the best public view of your business.
Have a Professional Website
A professional website is often the first impression customers have of your business. First impressions stick with the customer through the whole process. So, how do you want them to see you? If you're still using an older HTML style website, switch platforms or update it as soon as possible. There are drag and drop website platforms like Wix that are affordable and have a professional appearance. Here are some best practices for website design:
- Use a top bar to announce any deals such as free shipping or a holiday sale.
- Put a video in your header to immediately engage the customer and show who you are.
- Put your address and phone number at the top of the page, so customers don't have to dig to contact you.
When schools or other organizations come to you for sponsorship, say yes. Sponsoring events will align your business with the local community and create brand awareness and a bond like no other. You can also have them put your logo on their promotional material, or display your banner at their event.
Donate to Good Causes
Those who give a percentage of their income to charity are more profitable. Some may call this karma; others may say that it opens you up to the flow of money. Whatever you believe, donating is beneficial for everyone involved.
Maintain Brand Consistency
Brand consistency is vital to maintaining your image. Imagine pulling up to your favorite big box store, and the logo was different. You're skeptical but go in anyway. Once you're inside, the layout and products are not how they usually are. At this point, you would probably feel uneasy and leave because you can't trust it. It says it is what it is, but looks and feels different. Having consistent products, logos, packaging, etc. is essential for customer retention. They need to feel stability so they can confidently make a purchase.
Lead with Ethics
Presidents, CEOs, and Founders can blemish the name of their company if they don't lead ethical lives. Affairs, money laundering, or any other misdeeds can end up as headlines in the news outlets. If the public sees that a company leader is dishonest, they're likely not to buy from them.
Have Customers Leave Reviews
When potential customers are researching who to buy from, the ability to read reviews is essential. Positive reviews reinforce that it's an excellent company, product, or service and entice the customer to buy. Negative views give the customer a realistic picture of potential experiences they might have. As long as the number of positive reviews is greater than the negative, it's beneficial for prospective buyers to read them. Consumers have endless options of what to do with their time and money. Use these strategies to be their go-to brand.