Webinars Generate Leads Not Laughs

By Bruce McDuffee July 16, 2019

This is a story about a lesson I learned early in my marketing career.  It's hard to buck the..

Confessions of an Old Salesman - Part 2

By David Love July 9, 2019
Ok, so I am back, as promised. Last post I talked about the importance of trust between you and..

A Modern Marketing Transformation Story

By Bruce McDuffee July 2, 2019

Do you ever wonder why your company just can't seem to grow the top line? Or, even worse, why..

3 Ways Trademark Registration Can Protect Your Marketing Efforts

By Dylan Demaine June 25, 2019

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

How to Become a Thought Leader - like a Neanderthal

By Bruce McDuffee June 18, 2019

This is a story you may use to help explain to your cavemen executives or cavemen sales team why..

Confessions of an Old Salesman

By David Love June 11, 2019
After a long career of climbing the ladder in Manufacturing Sales and Management a few years ago..

Only 7% of Leadership Teams Can Articulate a Common Value Proposition! Can you?

By Bruce McDuffee June 4, 2019

According to the Newport Board Group, only 7% of leadership teams can articulate a common value..

Help, My CEO Hates Marketing!

By Bruce McDuffee May 28, 2019

This post was first published on the CFE Media blog, Marketing to Engineers

Maybe ‘hate’ is too..

7 Tips to a Lead Generation Webinar

By Bruce McDuffee May 21, 2019

Most webinars just plain suck. There, I said it and I don't regret it. Many manufacturers have..

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