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Webinars Generate Leads Not Laughs
By Bruce McDuffee
July 16, 2019
This is a story about a lesson I learned early in my marketing career. It's hard to buck the..
Confessions of an Old Salesman - Part 2
By David Love
July 9, 2019
Ok, so I am back, as promised. Last post I talked about the importance of trust between you and..
A Modern Marketing Transformation Story
By Bruce McDuffee
July 2, 2019
Do you ever wonder why your company just can't seem to grow the top line? Or, even worse, why..
3 Ways Trademark Registration Can Protect Your Marketing Efforts
By Dylan Demaine
June 25, 2019
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..
How to Become a Thought Leader - like a Neanderthal
By Bruce McDuffee
June 18, 2019
This is a story you may use to help explain to your cavemen executives or cavemen sales team why..
Confessions of an Old Salesman
By David Love
June 11, 2019
After a long career of climbing the ladder in Manufacturing
Sales and Management a few years ago..
Only 7% of Leadership Teams Can Articulate a Common Value Proposition! Can you?
By Bruce McDuffee
June 4, 2019
According to the Newport Board Group, only 7% of leadership teams can articulate a common value..
Help, My CEO Hates Marketing!
By Bruce McDuffee
May 28, 2019
This post was first published on the CFE Media blog, Marketing to Engineers
Maybe ‘hate’ is too..
7 Tips to a Lead Generation Webinar
By Bruce McDuffee
May 21, 2019
Most webinars just plain suck. There, I said it and I don't regret it. Many manufacturers have..
