There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).

Creating content can sometimes be very easy as you can radically repurpose other content. However, in other cases, you need to create something different, something with a more specific, technical audience in mind.
Creating content for, let’s say, engineers, is a bit of a different beast. There are several things you need to take into consideration, and you also still have to be careful to ensure that it’s still on par with the necessities of digital marketing.

Content marketing has been gaining popularity in the last few years. It seems that potential customers are interested in getting educational content directed toward fixing their pains. Being the company that is providing this content is a beneficial place to be. Even so, how do you take these content seekers and turn them into money in your pocket?

The content to revenue conversion process can take some time investment, but in the end, it will add some zeros to that revenue number.

Content
The first step in the conversion process it to create the content that the potential customers want. Depending on the company and the products they offer, the material could range from being a simple FAQ page on the company website to an hour-long educational webinar. The key to the content you decide to create is to make sure the focus is on addressing a pain point that your customers or potential customers have.

Inbound Vs. Outbound
Once you create the content, you have to decide the best way to distribute it. There are two ways to get your content in front of your target audience. You can either bring it to them with an outbound strategy or make them find you with an inbound approach.

To put it in the simplest of terms, email nurturing is the process of gathering leads from your client base with the intention of getting them further through the decision-making pipe.

The entire practice is to retain your clients and to keep them devoted. It’s all about improving the loyalty your clients have for your brand. The method is beneficial due to the simple fact that returning or repeating customers are much better than new ones – some 67% better.

Everything in today’s business requires changes and diversification, and so should the case be with marketing strategies.

You might think that developing a good marketing strategy that yields results are enough, but this can’t be further from the truth. It can be detrimental to your marketing efforts like many other threats do.

The manufacturing industry has been slow in adopting digital marketing, especially content marketing. However, in recent times, particularly in the last two years, manufacturers have been implementing content marketing practices more than ever before.

Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.

If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.

Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.

If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.

Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.

If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Jonathan Alonso is the director of marketing for CNCMachines.net

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