Lead Generation with LinkedIn Ads

By Bruce McDuffee November 11, 2017

LinkedIn ads can be a powerful lead generation engine with a substantial ROI. There are two..

Manufacturing Needs Digital Marketing - here’s why

By Bruce McDuffee November 10, 2017

Thank you to Tim Doyle of TopSpot Internet Marketing for sharing this fantastic infographic. In..

Time for Marketers to Rise Up and Claim Their Strategic Post!

By Bruce McDuffee November 7, 2017

This is chapter 11 from my book, The New Way to Market for Manufacturing. Download your free..

The Product Pitch is Important, but Not Why You Think

By Bruce McDuffee November 4, 2017

As I have stated loudly and often, those manufacturing companies that can stop pitching their..

Interesting Trends - 2018 Manufacturing Content Marketing Benchmarks

By Bruce McDuffee November 2, 2017

It's here; it's here. The Content Marketing Institute's annual benchmark report on manufacturing..

Bigger than Gutenberg's Invention, it's the Secret to Growth

By Bruce McDuffee October 29, 2017

We’re in the midst of the most significant communication revolution in the history of the world...

Most Manufacturers Are Laggards in Marketing - you don't have to be

By Bruce McDuffee October 26, 2017

Manufacturers, as a group, are laggards when it comes to marketing. Just to be clear, this is..

Globalization + the Internet = Big Opportunity

By Bruce McDuffee October 24, 2017

Most of us in manufacturing view globalization as the bane of the industry. Globalization means..

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