The One Secret to a Great Webinar

By Bruce McDuffee November 25, 2017

I produced and moderated a live webinar last week. 1285 engineers registered and 704 attended...

No, Your Target Market should not be 'Everyone'

By Bruce McDuffee November 23, 2017

Is your target market 'everyone'? And why shouldn't it be everyone? The bigger the pond, the..

11 Email Subject Line Persuasion Triggers

By Bruce McDuffee November 21, 2017

A few months ago, I wrote about the six types of persuasion and how manufacturers could use each..

Is Advertising Dead? Not for Manufacturers!

By Bruce McDuffee November 18, 2017

Is advertising dead? Perusing some of the manufacturing trade journals recently, one could..

Strategic Marketing Will Grow Your Manufacturing Business

By Andrea Olson November 16, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

Most Marketing Automation Initiatives Fail - here's 2 reasons why

By Bruce McDuffee November 14, 2017

You've heard all about it, Marketing Automation, that is. The marketing teams at these software..

Lead Generation with LinkedIn Ads

By Bruce McDuffee November 11, 2017

LinkedIn ads can be a powerful lead generation engine with a substantial ROI. There are two..

Manufacturing Needs Digital Marketing - here’s why

By Bruce McDuffee November 10, 2017

Thank you to Tim Doyle of TopSpot Internet Marketing for sharing this fantastic infographic. In..

Time for Marketers to Rise Up and Claim Their Strategic Post!

By Bruce McDuffee November 7, 2017

This is chapter 11 from my book, The New Way to Market for Manufacturing. Download your free..

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