Book Review - Killing Marketing by Joe Pulizzi and Robert Rose

By Bruce McDuffee October 10, 2017

As I traveled to Content Marketing World 2017, I thought it was only fitting that I review Joe..

The Marketing Revolution - 5 Ways to Embrace the Fear

By Bruce McDuffee October 8, 2017

There's a marketing revolution happening. Technology is disrupting our world of buying and..

For Manufacturing Growth, Middle Management is the Problem AND the Solution

By Andrea Olson October 5, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

Lead Generation with LinkedIn Sponsored Content

By Bruce McDuffee October 3, 2017
LinkedIn Sponsored Content Checklist

LinkedIn Sponsored Content is a great tool for lead..

4 Steps to Marketing Effectiveness

By Richard Hatheway September 30, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

2017 Lead Generation Strategies Report

By Bruce McDuffee September 26, 2017

B2B lead generation and lead management are just not that easy. According to the GetApp Lab 2017..

Should Manufacturers use Social Media for Lead Generation?

By Bruce McDuffee September 23, 2017

Social media is not a strategy, and it is not a tactic. Social media is merely a channel, and it..

The Biggest Problem with Webinars is Low Attendance - here are three ways to fix it

By Bruce McDuffee September 21, 2017

When I talk to marketers who have tried webinars, most of them tell me webinars don't work very..

How to Create a Marketing Plan for Manufacturing Trade Show Success

By Althea Yi September 19, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

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