Even in the most saturated and competitive markets, there’s a lot of pressure on sales departments and managers to perform at top levels. You need a sales department that can crush quotas and smash target goals year after year. When evaluating the most capable candidates in your stack of resumes, look for a balance between the following technical aptitudes and character qualities to find the next perfect fit for your organization.
C-suite Marketing & Sales tips, commentary, and insights
Selling products or services is at the core of any business. A projection of the sales revenue you expect to generate over a given period provides the basis for planning and strategizing for success. Sales projections have a rippling effect on every functional area of a company. These are some of the business areas that benefit from an accurate sales revenue prediction.
A career in sales is a difficult position. It requires you to think on your feet, to be persuasive and convincing with language. It is your job to convince another party that your products have value. Sales can become infinitely more difficult when you are trying to sell to other businesses. In a business-to-business or B2B environment, you have to use new strategies to close the deal. Here are some tips on how to increase your sales.
Most industrial manufacturers spend a lot of time, money and energy making sure products are produced in the most efficient, safe and cost-effective manner. Although much emphasis is placed on what is done in the shop, the sales team is just as important, if not more so. Without sales, the production facilities shut down and jobs are lost. To ensure your sales team is maximizing the selling potential of your company, follow these five steps to improve the team's professional skills.
The amount of customer data available for businesses to study and learn from is expanding rapidly. However, you must learn how best to use the insights you glean from this data in order for it to have any value to you. Here are eight ways to improve customer data tracking for sales insights.
Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.
Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
What is Digital Marketing?
You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere.
The bad news is, digital marketing is extremely complex – the good news is, digital marketing doesn’t have to be complicated.
Aside from how much CRM system costs, there are other costs a manufacturer needs to think about; especially that of running a business with an outdated CRM system. Whereas Zoho and MS Dynamic cost $12 and $115 per month respectively, HubSpot allows you to take customer relationships to the next level with free software that does not come with a time limit.
B2B manufacturing organizations are having a rough go of it lately. The old go-to-market strategy of trade shows and cold calls just doesn't work any more. Is it even possible for a B2B manufacturing firm to break through the noise without a huge budget? Yes, it is!