Tips for Manufacturers: How to Measure The ROI of Digital Marketing

October 23, 2018 / By Bruce McDuffee

Digital marketing is ever-evolving, and the reason for that mostly comes from Google, as the juggernaut keeps on changing their algorithms that affect the overall performance of marketing. They mainly do this because the competition is only getting bigger and bigger.

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Five Strategies for Manufacturers to Power Their Leads Pipeline

October 18, 2018 / By Emma Orton

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Emma Orton is a Digital Marketing Specialist at Matter Solutions


Lead generation is critical in keeping manufacturers’ sales and marketing pipeline alive and thriving. Among the many strategies to acquire leads, some are essential to manufacturers’ sales success. Companies in the manufacturing sector should give some thought to the five powerful ways of keeping leads flowing and generating high-quality prospects.

1. Content Marketing

Content marketing costs money (although far lesser than events) and involves sweat equity (if content creation occurs in-house). It is a process that, over time, earns manufacturers trust or reinforces their authority.

Engaging technical buyers, procurement officers, and engineers through quality content are essential. It builds early relationships that can sustain and be leveraged over the long term. Given that many industrial sales cycles are 8 to 12 months or longer, the seeds of trust sown by articles, blogs, ebooks, white papers, webinars, videos, infographics, and podcasts, can grow qualified leads, convert leads to customers, and earn their loyalty and referrals.

  • Manufacturers own the data (at least most of it)
  • Engagement occurs continually, and relationships are sustained
  • Cost per lead decreases over time 

Manufacturers have numerous opportunities to share, influence and sell by choosing the most useful content formats, creating valuable content and disseminating content on the right online channels.

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5 Social Media Hacks All Manufacturers Can Benefit From

October 16, 2018 / By Bruce McDuffee

Social media is a necessary element in the marketing of every business, including manufacturers. However, not everyone manages to utilize these platforms properly and gain the benefits.

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How Manufacturers Can Increase Revenue Through Ecommerce

October 11, 2018 / By Patrick Foster

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Patrick Foster is a writer and ecommerce expert from Ecommerce Tips 


Despite the many incredible advances of the digital world, numerous industries still aren’t taking full advantage of the many opportunities available to them through the internet. The manufacturing industry is one such example. Manufacturers are well-versed in traditional B2B relationships — and, of course, experts in engineering and production — but not necessarily very aware of the extent to which the business world around them has gone online.

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3 Marketing Strategies All Manufacturing Companies Should Know About

October 09, 2018 / By Bruce McDuffee

As a manufacturer, the first thing that you should know about marketing strategies is that most of them out there are usually aimed at B2C companies. Being a manufacturer, or a distributor for that matter, you should know that those strategies are not always good for B2B companies. They have their benefits, but they are not precisely what you need.

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6 Effective Social Media Platforms Manufacturers Could Use for Marketing

October 02, 2018 / By Bruce McDuffee

Social media platforms are here to stay. They have become integral to the way businesses market themselves and communicate with consumers. Almost as important as the effects it has on how we interact with one another.

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5 Ways to Know the Right Type of Content to Post

September 25, 2018 / By Bruce McDuffee

Content marketing has become an essential part of the marketing efforts of manufacturing companies in recent times. Marketing professionals have started using different types of content to generate leads and increase sales, but also inform, educate and entertain customers to position themselves as authorities in their respected industries and niches.

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Quick Guide for Manufacturing Companies: Growing Your Instagram Followers

September 18, 2018 / By Bruce McDuffee

Instagram is one of the biggest social media platforms in the world. There are 1 billion active users on Instagram as of June 2018. With the number set to reach even greater heights, it’s essential manufacturing companies use the potential of this social network.

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Perks of Hiring Professionals to Market your Manufacturing Business

September 11, 2018 / By Bruce McDuffee

How do you handle marketing at your business? Do you handle it yourself? Or do you have a dedicated in-house team relentlessly working to promote your brand? Have you considered hiring outside experts?

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4 Ways to Build Consistent Customer Relations

September 06, 2018 / By Samir Motwani

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Samir Motwani, CEO of Salesmate


If you’re looking to increase sales, loyal customers are your best bet.

The key is to identify these customers, build strong relationships with them, and provide them with an amazing customer experience. Focus on providing an experience that exceeds their expectations. This will encourage them to make repeat purchases and be loyal to you.

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