Sales Productivity Blog

Sales productivity tips to improve efficiency, increase revenue, and increase profit

6 Steps to Improve Your Product Sales Team's Professional Skills

Most industrial manufacturers spend a lot of time, money and energy making sure products are produced in the most efficient, safe and cost-effective manner. Although much emphasis is placed on what is done in the shop, the sales team is just as important, if not more so. Without sales, the production facilities shut down and jobs are lost. To ensure your sales team is maximizing the selling potential of your company, follow these five steps to improve the team's professional skills.

Why Digital Marketing is Important for Businesses?

Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.

Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.

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The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.

Digital Marketing for Dummies: Everything You Need to Know

Digital Marketing for Dummies: Everything You Need to Know

What is Digital Marketing?
You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere.

The bad news is, digital marketing is extremely complex – the good news is, digital marketing doesn’t have to be complicated.

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The Hidden Costs that Manufacturers Pay for Using an Outdated CRM

The Hidden Costs that Manufacturers Pay for Using an Outdated CRM

Aside from how much CRM system costs, there are other costs a manufacturer needs to think about; especially that of running a business with an outdated CRM system. Whereas Zoho and MS Dynamic cost $12 and $115 per month respectively, HubSpot allows you to take customer relationships to the next level with free software that does not come with a time limit.

8 Sure-fire Ways to Increase Lead Form Conversions

8 Sure-fire Ways to Increase Lead Form Conversions

We’ve all got one. The contact form is ubiquitous, and I challenge you to find a website without a contact form. According to a post by Search Engine Land, the average B2B form completion rate is 2.23% (form submissions to page views). The top 10% are converting at a rate of 11.7%. That’s 532% better conversion rate between the average and the best. Where does your conversion rate stand?

What Is the Difference between Marketing Automation, CRM, and ERP?

What Is the Difference between Marketing Automation, CRM, and ERP?

There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).

All are software tools that help you increase the overall profitability and revenues of your business. However, they also have many differences that point out the need for using all of them eventually.

We will talk about each separately, but we’ll make sure to emphasize the features that make them diverge from one another.

4 Ways to Increase Sales for Manufacturing Companies

4 Ways to Increase Sales for Manufacturing Companies

The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.

What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.