What is a Positioning Statement?

By Bruce McDuffee July 15, 2017

You've probably heard the term 'positioning statement', but you may not be sure of the exact..

Why User Experience Should Be Part of Every Manufacturer’s Search Marketing Strategy

By Tim Doyle July 13, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

Long Live the 4 P's of Marketing

By Bruce McDuffee July 8, 2017

Remember the 4 P's that make up the marketing mix;  Product, Price, Place, Promotion? The theme..

How to Do a Webinar - an 8 step framework

By Bruce McDuffee June 27, 2017

Webinars are a fantastic lead generation tool or webinars can be a huge waste of time. If you..

Why Bother with Marketing in Manufacturing?

By Andrea Olson June 21, 2017

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or..

4 Simple Webinar Tips

By Bruce McDuffee June 18, 2017

The painful truth is that most webinars are pretty bad. The reasons they're bad are numerous,..

4 Simple Steps to a Great Elevator Pitch

By Bruce McDuffee June 9, 2017

Does your firm have a value proposition? Is it developed into a messaging hierarchy that every..

[Strategy] What is a Marketing Plan? Why Should Manufacturers Care?

By Bruce McDuffee June 3, 2017

You don't hear much about the good old fashioned marketing plan lately. By lately, I mean in the..

[Strategy] Social Media for Manufacturing Companies

By Bruce McDuffee May 25, 2017

Many manufacturing companies have now set up one or more social media channels. By ‘set up’, I..

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