3 Digital Marketing Tips for Manufacturers

September 04, 2018 / By Bruce McDuffee

The landscape of how companies offer manufactured goods to buyers has changed. The quality of the production process and the final product might remain the same, but customer behavior has taken a sharp turn. Customers have migrated to the Internet, and they are looking for you online.

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Why Marketing is so Misunderstood

August 30, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


Many people consider themselves "experts" in the sphere of marketing. Yet why is this subject still so misunderstood and misapplied in many companies? It's a constant challenge to get one's mind around the abstract nature of marketing. Unlike finance, this subject is not linear, nor is it black and white. It is much more an exercise in strategy and psychology, rather than implementing the right combination of tactics.

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4 Ways to Increase Sales for Manufacturing Companies

August 28, 2018 / By Bruce McDuffee

The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.
What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.

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5 Ideal Website Designs for Manufacturing Companies

August 21, 2018 / By Bruce McDuffee

A website is the base of operations for all your online marketing activities. It’s the production hub for content, and the place all leads end up to learn more about your products, offers, and the company.

But just like the packaging of products speaks volumes about what’s inside, so does the appearance of your website say a lot about your company.

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5 Reasons Why Your Digital Marketing Isn't Working

August 14, 2018 / By Bruce McDuffee

Digital marketing is relatively new, although it has established itself as a critical strategy for generating more business. With that in mind, there is no reason why any digital marketing strategy shouldn’t work.

However, 30% of companies reported they are dissatisfied with their efforts altogether, so something must be wrong. To find out what isn’t working for your company, here are the five most common reasons why your digital marketing might be failing you.

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What is Marketing Automation and Why Do You Need It?

August 07, 2018 / By Bruce McDuffee

Marketing automation isn’t as new as you may think. It started in the ’80s when software was used to print out the names and addresses on letters and mail that was sent out to consumers with coupons and newsletters. And it still is a mainstay in direct marketing.

The only difference is the concept of real-time communication, and the volume of data companies have on their users gathered from both digital and offline channels.

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The Role of CRM Software in Manufacturing

August 02, 2018 / By Russ Davidson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Russ Davidson, Digital Marketing Specialist at Software Connect

Your successful manufacturing company is probably most concerned with their manufacturing process or producing finished goods and fulfilling orders.

Organizing orders you’ve received is no easy task. But luckily, CRM software exists to make running your business more automated than ever before.

Check out our 'Hit the Deck Running' setup services for HubSpot CRM Free tools.

CRM software allows you to maximize the potential of customer relationships. Not only does it give you an integrated view of your customers and prospects, but it will enable you to nurture those relationships to get the most out of marketing, sales, and customer service efforts.

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Quick Guide - Developing a Manufacturing Marketing Plan

July 31, 2018 / By Bruce McDuffee

Manufacturing marketers may find themselves working in circles without accomplishing anything. It happens when you don’t lay out a clear industrial marketing strategy to guide you. Many manufacturing companies are in their first phases when it comes to content marketing because they’ve been slower to adopt the practices of content marketing (when compared to other industries). And as for those that have a marketing strategy, only a “handful” have documented them.

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A Webinar Explained

July 24, 2018 / By Bruce McDuffee

A Webinar is short for Web-based seminar. It’s also called a web conference or online seminar, and it is an online presentation, meeting, presentation, workshop, or lecture that’s transmitted over the Internet via video conferencing software. The software allows webinar participants to share apps, documents, and audio with other attendees. There also options for live streaming or recording a webinar and publishing it on YouTube.

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5 Benefits of Having an Email Newsletter

July 17, 2018 / By Bruce McDuffee

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

Check out the NEW Marketing Email Subscription Service

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