We’ve all got one. The contact form is ubiquitous, and I challenge you to find a website without a contact form. According to a post by Search Engine Land, the average B2B form completion rate is 2.23% (form submissions to page views). The top 10% are converting at a rate of 11.7%. That’s 532% better conversion rate between the average and the best. Where does your conversion rate stand?
C-suite Marketing & Sales tips, commentary, and insights
There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).
All are software tools that help you increase the overall profitability and revenues of your business. However, they also have many differences that point out the need for using all of them eventually.
We will talk about each separately, but we’ll make sure to emphasize the features that make them diverge from one another.
The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.
What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.
The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.
Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC. However, digital marketing can occur both online and offline.
Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.
The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.
Emails are successful communications channels because they are personal, purposeful, and targeted.
However, asking people to join your email list is not as simple as it sounds. In fact, email list building is challenging and time-consuming. Some traditional ways of collecting emails involve sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. For this reason, many manufacturing marketing professionals are considering purchasing a list of email accounts to add to their existing email lists. Email lists are a quick fix and can instantly add thousands of email addresses to your email list.
SlideShare is a slide hosting service that belongs to LinkedIn, which, in turn, belongs to Microsoft. This means that SlideShare integrates seamlessly with all LinkedIn sites and products and in the future will integrate with more and more Microsoft products.
On June 9, 2017, after the LinkedIn completed the acquisition, Microsoft announced that by the end of 2017 it would retire Docs.com, a platform that it previously used for file sharing.
Ah, those pesky competitors. They're like mosquitoes in the woods of New Hampshire in July, always buzzing about and occasionally biting you where you can't slap them. So it seems.
You don't have to spend thousands of dollars or days on end to analyze your competitors. You can get most of the information you need by spending a couple of hours online and using a few free tools and, maybe, one paid tool to get a full picture of their strengths and weaknesses. Based on this information, you can craft a plan to exploit their weaknesses to your advantage.
Here's a simple 8 step framework about how to do a competitive analysis: