Sales Productivity Blog

Sales productivity tips to improve efficiency, increase revenue, and increase profit

4 Ways to Increase Sales for Manufacturing Companies

4 Ways to Increase Sales for Manufacturing Companies

The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.

What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.

5 Benefits of Having an Email Newsletter

5 Benefits of Having an Email Newsletter

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

Digital Marketing: Online vs. Offline

Digital Marketing: Online vs. Offline

Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC. However, digital marketing can occur both online and offline.

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Strategic Marketing Vs. Tactical Marketing

Strategic Marketing Vs. Tactical Marketing

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.

Pros and Cons of Purchased Email Lists 

Pros and Cons of Purchased Email Lists 

Emails are successful communications channels because they are personal, purposeful, and targeted.

However, asking people to join your email list is not as simple as it sounds. In fact, email list building is challenging and time-consuming. Some traditional ways of collecting emails involve sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. For this reason, many manufacturing marketing professionals are considering purchasing a list of email accounts to add to their existing email lists. Email lists are a quick fix and can instantly add thousands of email addresses to your email list.

Case Study - How A Leading Manufacturer Found the Right CRM Software

Case Study - How A Leading Manufacturer Found the Right CRM Software

Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.

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How to Generate Leads with SlideShare

How to Generate Leads with SlideShare

 

SlideShare is a slide hosting service that belongs to LinkedIn, which, in turn, belongs to Microsoft. This means that SlideShare integrates seamlessly with all LinkedIn sites and products and in the future will integrate with more and more Microsoft products.

On June 9, 2017, after the LinkedIn completed the acquisition, Microsoft announced that by the end of 2017 it would retire Docs.com, a platform that it previously used for file sharing.

5 Reasons Why You Should Use Educational Webinars for Lead Generation

5 Reasons Why You Should Use Educational Webinars for Lead Generation

In a head-to-head comparison of an educational webinar versus a product webinar, the educational webinar wins hands down, every time. If you share expertise and educate your target audience about some problem they struggle with on a regular basis, you will generate 100's of qualified leads for your sales funnel. Check out these real life success stories.

How to Do a Competitive Analysis - 8 Simple Steps

How to Do a Competitive Analysis - 8 Simple Steps

Ah, those pesky competitors. They're like mosquitoes in the woods of New Hampshire in July, always buzzing about and occasionally biting you where you can't slap them. So it seems.

You don't have to spend thousands of dollars or days on end to analyze your competitors. You can get most of the information you need by spending a couple of hours online and using a few free tools and, maybe, one paid tool to get a full picture of their strengths and weaknesses. Based on this information, you can craft a plan to exploit their weaknesses to your advantage.

Here's a simple 8 step framework about how to do a competitive analysis:

Do You Know Your Customer's Buying Criteria?

Do You Know Your Customer's Buying Criteria?

How well do you know the people who make up your target audience?

Do you know why your existing customers decided to buy from your firm and not your competition? Do you know your customer buying criteria? How about your target audience, do you know their buying criteria?

It may surprise you to learn that most senior executives cannot answer these questions definitively. And, if the senior executives are not able to answer these questions, how can they expect the organization as a whole to be able to articulate a common, differentiated value proposition?

A modern CRM is more than just a database. A good CRM will facilitate enablement and alignment around customer buying criteria, value proposition, and go-to-market messaging.

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