Marketing KPIs for Manufacturing

May 10, 2018 / By Bruce McDuffee

A company can employ any and all the marketing techniques and still not find value in them. This comes from a lack of assessing which parts are working, and which ones are not. Many companies use vanity metrics or metrics where the only purpose is to help you and your marketing team feel better about yourselves. An example of a vanity metric could be Facebook 'Likes'. When you use these KPIs, you'll amaze your co-workers and your stakeholders by knowing which marketing tactics are working and which ones are not working. It's not as hard as it used to be with modern tools like marketing automation integrated to CRM, the ubiquitous spreadsheet with pivot tables, etc.

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Top 6 Website Analytics for Manufacturers

May 02, 2018 / By Bruce McDuffee

B2B industries like manufacturing need a way to keep track of their business, and that includes their website and digital marketing efforts. Most manufacturing websites are probably already connected to Google Analytics; however, other website analytics tools can help you monitor your metrics and ensure your marketing efforts are yielding positive results.
What you’re looking for in a website analytics tool is the ability to track specific metrics that will allow you recognize if you’re meeting your goals. Here are the top seven website metrics you should be monitoring:

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GDPR: What is it? Should you care?

April 24, 2018 / By Bruce McDuffee

The European Commission set out a plan back in 2012 to reform the data protection rules across the European Union (EU). However, the new regulation known as the General Data Protection Regulation (GDPR) won’t enforce it in the UK until May 25, 2018. Here is what you need to know about the GDPR and if it will affect marketing for manufacturing:

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7 Indicators You Have an Effective Manufacturing Website

April 17, 2018 / By Bruce McDuffee

Your website isn’t your home base online; it’s also a critical lead generating tool for manufacturers. While you don’t primarily sell products via your site, it still serves as a conversion point on your sales funnel.

Because your website plays a crucial role in improving your online presence and the home for your landing pages, you’ll want to ensure that your website is effectively doing its part. While it may seem like your site is just a virtual storefront, it’s the first face your company will present to prospective buyers. And because first impressions matter, you’ll want it to be a good one.

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Remarketing and Retargeting to Generate Leads and Awareness for Manufacturers

April 12, 2018 / By Bruce McDuffee

Manufacturing companies are finally catching up with other industries and using digital marketing to generate leads and improving brand awareness. There are plenty of digital marketing strategies that manufacturing companies can leverage. Remarketing or retargeting are just some of those clever tactics that you should include in your strategy.

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No, Lack of Sales isn't the Problem

April 05, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


It began with a conversation. The CEO sat at his wide, glass-topped desk, sipping his coffee. “We just need more sales. It’s as simple as that,” he flatly stated. “Our organization has been through multiple transformations over the years. New processes have come and gone. New marketing trends have come and gone. I’ve seen them all.”

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Strategic Marketing Vs. Tactical Marketing

April 03, 2018 / By Bruce McDuffee

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.

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5 Mistakes NOT to Make When Marketing for Manufacturing

March 29, 2018 / By Nathalie Bassanesi

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Nathalie Bassanesi Pink Square


Marketing for manufacturing companies is different from marketing consumer goods like clothing or household appliances. Industrial companies are often challenged by internal conflicts between marketers and production employees. While the former sometimes lack the technical expertise, the later may prefer a traditional approach to sales. But to increase brand awareness and become a leader in your industry, it is imperative to adapt to proven marketing strategies. Here are five things to avoid when marketing for manufacturers.

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Pros and Cons of Purchased Email Lists 

March 27, 2018 / By Bruce McDuffee

Emails are successful communications channels because they are personal, purposeful, and targeted.

However, asking people to join your email list is not as simple as it sounds. In fact, email list building is challenging and time-consuming. Some traditional ways of collecting emails involve sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. For this reason, many manufacturing marketing professionals are considering purchasing a list of email accounts to add to their existing email lists. Email lists are a quick fix and can instantly add thousands of email addresses to your email list.

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How to Differentiate by Focusing on What Customers Really Want

March 22, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

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