Digital Advertising: A Guide to Banner and Text Ads for Manufacturers

March 20, 2018 / By Bruce McDuffee

Manufacturing companies are finally leveraging digital marketing tactics to attract more traffic to their website and generate more leads. Display ads such as banner advertising and text ads are just two of those digital marketing for manufacturing strategies that have proven to be effective methods to help target customers and prospects.

Continue reading

Marketing Planning for Manufacturing

March 15, 2018 / By Bruce McDuffee

Global competition for manufacturers is intense thanks to cheap offshore competition and the economic recession. In these tough economic times, we need a marketing plan that actually works. To gain a competitive edge, we need detailed planning that covers the right strategy and tactics.

Digital Marketing for Manufacturers

In this modern day, an effective marketing plan involves a digital marketing strategy designed to increase leads and brand awareness. The reality today is that the majority of perception-forming and decision-making by prospects is happening online.

Continue reading

3 Ways to Optimize Your Website for B2B Lead Gen

March 13, 2018 / By Johanna Rivard

This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG. Guest blogger Johanna Rivard of Pure B2B 

Thanks to the Internet, modern marketing has advanced at a rapid pace. For the most part, websites and social media have replaced billboards and TV ads in terms of leading marketing platforms-making it easier even for startups and small businesses to get a share of the market.

Having a website and social media presence is now a must-have for modern businesses. But with billions of websites out there, getting yours found by your target audience is no easy feat.

In fact, according to Hubspot's State of Inbound 2017, generating traffic and leads is the #1 challenge for many marketers today.

Continue reading

Top 5 Reasons Manufacturers Need Digital Marketing

March 08, 2018 / By Bruce McDuffee

The landscape of the B2B selling space is ever-changing, and evolving buyer expectations present new challenges for manufacturers in particular. This shifting landscape is now solidly in the online world, and in order to remain competitive, manufacturers must adapt to attract the modern buyer by implementing digital marketing.

The idea of implementing digital manufacturing marketing may seem intimidating, jargon-filled, and not worth the effort. However, with the proper strategy, you can turn your digital marketing efforts into a lead generation powerhouse, growing your business and taking it to new heights. Digital marketing is definitely worth the effort, and we are going to explain the top five reasons why. But before we do, we should first define digital marketing.

Continue reading

Guide to Search Engine Optimization for Manufacturing

March 06, 2018 / By Bruce McDuffee

What is search engine optimization? Why do you need it and how does it work?

Continue reading

Best Practice for Website Pop-Ups

February 27, 2018 / By Bruce McDuffee

Is there a place for website pop-ups in marketing for manufacturing? The answer is yes. Pop-ups work because they grab attention and demand action. However, while marketers believe they are an effective way to generate leads, the people who encounter website pop-ups will say that they’re annoying.

That being said, if you’re going to use pop-ups, do it so well that people, rather than be irritated by them, won’t be able to resist them. Here are some best practices that should help:

Continue reading

Leveraging the Power of Pay-Per-Click for Lead Generation

February 20, 2018 / By Bruce McDuffee
The reality is that there is now so much content out there that organic reach has declined. With Google and social media platforms changing their algorithms, visibility in searches and feeds have become increasingly competitive.

With traditional forms of marketing rapidly becoming ineffective, to compete in the modern manufacturing realm means utilizing the most relevant tools. And in marketing for manufacturing, that means leveraging pay-per-click (PPC) to reach the right audience and generate more leads.

Continue reading

Case Study - How A Leading Manufacturer Found the Right CRM Software

February 16, 2018 / By Paul Jackson
This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG.  Guest blogger - Paul Jackson, Founder & CEO, Method:CRM

Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.

Like many other manufacturing sales teams before them, they knew the value and benefits of investing in a new CRM software to streamline their processes. In 2017, CRM allowed businesses to increase revenue streams by 41%, improve customer relationships by 74%, and reduce lead costs by 23%.

Continue reading

How a Manufacturer Can Use Social Media to Increase Brand Awareness

February 13, 2018 / By Bruce McDuffee

From image to voice, every element of your brand is what makes you unique and recognizable and able to stand above the competition. Put significant effort into everything from your brand name to your logo to your website and advertising. Your brand should be able to distinguish you from the others in your industry that offers the same products and services.

Many manufacturers still use traditional outbound marketing methods such as advertising, trade shows, and networking to improve brand awareness. However, these methods are not only not as effective as inbound marketing, but they are more expensive.

Continue reading

Use These Tips to Increase Your Lead Generation

February 08, 2018 / By Nicolas Finet

This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG.

Guest blogger - Nicolas Finet; Co-founder of - an online solutions company which helps customers to find the best marketing agencies. Follow him on Twitter @nifinet.

Are you looking to increase your lead generation? Are you interested in learning strategies, techniques, and tactics that you can use to generate more leads for your business?

There's no doubt that online marketing is a fantastic tool to use for your business. A recent study conducted by TNS Global found that the average millennial spends 3.2 hours a day on their mobile devices, that's 1,168 hours or 49 days over the course of a year.

Continue reading

Leave a Comment:

Subscribe to Email Updates

Manufacturing Marketing Group Louisville, CO US 303-953-4361