2 Simple Ideas to Improve Trade Show ROI

By Bruce McDuffee April 3, 2019

Manufacturers love trade shows. 9 out of 10 manufacturers allocate the majority of their..

5 Ways You're Wasting Money on Trade Shows

By Bruce McDuffee April 3, 2019

Trade shows are usually a big waste of money for manufacturers. When you include the cost for..

Tracking Marketing ROI for Manufacturers

By Bruce McDuffee April 2, 2019

It was John Wanamaker, a marketer operating around 1900 who famously said, “Half the money I..

Benefits of using a CRM over a Spreadsheet

By Bruce McDuffee March 26, 2019

If your sales team still keeping track of their prospects on spreadsheets? Yes? Read on.Do you..

The Hidden Costs that Manufacturers Pay for Using an Outdated CRM

By Bruce McDuffee March 19, 2019

Aside from how much CRM system costs, there are other costs a manufacturer needs to think about;..

5 Reasons to Switch Out Your Manufacturing CRM

By Bruce McDuffee March 12, 2019

Customer relationship management software enables manufacturers to quickly find the necessary..

What Is a CRM?

By Bruce McDuffee March 5, 2019

Are you looking for better ways to improve communication with your customers and potential..

5 Ways to Cut Through the Noise, and Get Your Message Heard

By Bruce McDuffee February 26, 2019

B2B manufacturing organizations are having a rough go of it lately. The old go-to-market..

Lead Management for Manufacturers

By Bruce McDuffee February 12, 2019

Leads, every manufacturer wants them. In fact, every manufacturer I've ever talked to wants..

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