Quick Guide for Manufacturing Companies: Growing Your Instagram Followers

September 18, 2018 / By Bruce McDuffee

Instagram is one of the biggest social media platforms in the world. There are 1 billion active users on Instagram as of June 2018. With the number set to reach even greater heights, it’s essential manufacturing companies use the potential of this social network.

And the first step is to grow your followers. Unlike passive page likes on Facebook, the number of Instagram followers shows how many people actively engage with your brand. It also tells how many people you can reach with your visual content and campaigns. And here is a quick guide to help you achieve that success.

Create Quality Content
Instagram is all about visual content. It needs to be interesting to make people engage. Get creative and produce posts that emulate your unique personality, and incite positive emotions you want users to associate with your brand.

Your content doesn’t need to be in HDR (high dynamic range,) but it has to be funny, educational, thought-provoking, personal, honest and original to make it work.

Plan and Strategize
Create a publishing plan (for a few months ahead), add it to your social media strategy and stick to it. A program will allow you to prepare content ahead of time and publish it on a regular basis. Remember to include image files (in the proper resolution for Instagram,) filters, description copy, branded hashtags into the document or drive.

Post Regularly
As with any shared content, it’s essential to publish posts on Instagram consistently. It helps your followers know when to expect engaging content and allows you to experiment with hashtags to increase your reach.

Use Hashtags
Always use hashtags. It’s a key feature of Instagram that can land you the most followers. Create branded hashtags to increase brand awareness. If it’s interesting, you might even spark users to start using it and promote your company on their own.

But don’t overlook popular hashtags that fit your post. Popular hashtags in-sync with your content might prompt people to visit and follow your profile.

Engage with Instagram Stories
In 2016, Instagram launched Stories to counter Snapchat. It became an overnight success and was quickly adopted by businesses as a way to engage with users.

Your manufacturing company should use Instagram Stories to reveal the human side of your brand to make a better connection with followers and motivate others to join them.

Tag Influencers in Your Industry
Influencer marketing has a significant foothold on Instagram. Tagging influencers on your post, quoting them, or sharing their posts help you target their established audience, which is a proven source of followers looking to engage with your specific niche.

Share User-Generated Content
User-generated content (UGC) is a way you can gain more followers by using peer-to-peer promotion. Create campaigns in which you motivate existing customers to become fans by posting photos holding your products. Once it becomes live on Instagram, UGC will ignite curiosity in others to follow your brand.

Create Instagram Giveaways
People love receiving new stuff, and that’s why giveaways work on all social media platforms. Instagram is no different. All you need to do is prepare the prizes, and create a campaign that focuses on gaining followers, instead of likes or other vanity metrics.

It’s time to harness the power of Instagram and use this guide as a checklist to help your brand grow its following. As you start trying it out, you will soon discover what strategy works for your manufacturing company and how to engage the fanbase on Instagram to boost your bottom line.

Marketing Plan template for manufacturing
Manufacturing Marketing Group Louisville, CO US 303-953-4361