The Strategy

If you want to get more awareness of your brand and your offering, stop shouting about your company and your product and start engaging by offering helpful, useful, and relevant information to the people in your target audience.

As humans living in the modern age, we are being shouted at during nearly all of our waking hours. I am equating shouting to interruption advertising. TV commercials, Internet ads, billboards, magazine ads, telemarketing calls, unsolicited email, et al. These methods of marketing or advertising interrupt whatever it is you are doing when the ad shows up. We have all become experts at filtering and tuning out these messages. Shouting or interruption marketing can work if you are able to shout the loudest. The loudest shouter must also spend the most money.

You've probably heard the term 'positioning statement', but you may not be sure of the exact definition. When you ask the question, "what is a positioning statement?", do you have an answer? If not, read on.

Typically we see a vision, values, mission statements, strategy, and value proposition. The written positioning statement is rare but extremely powerful. If your firm does happen to have a formal positioning statement, is each and every employee able to articulate that statement?

Who is responsible for developing the positioning statement and who is responsible for ensuring that every person in the firm is able to articulate it? The answer is you, especially if you are in a senior director, VP or C-suite position. If your firm has one, then I applaud you and place you at the top of the heap of manufacturing firms and marketers.

It's not easy to convert content to revenue. It is safe to assume that revenue generation influences whether or not the content conversion strategy is effective.  In the B2B world of marketing, if our content and associated content marketing efforts are not generating revenue, then we should fix it or stop the effort altogether so budget and resources can be diverted to those tactics that are generating revenue.

Similar to content, images also impact the ranking of your web page within the SERPs. In the US alone, 20% of searches happen in Google Image. However, simply adding any random picture to your webpage will ruin your existing content marketing strategy. Ultimately, you will miss out on a significant percentage of potential visitors.

Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.

Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.

The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.

 

Synopsis

This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC. However, digital marketing can occur both online and offline.

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.