The amount of customer data available for businesses to study and learn from is expanding rapidly. However, you must learn how best to use the insights you glean from this data in order for it to have any value to you. Here are eight ways to improve customer data tracking for sales insights.
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Aside from how much CRM system costs, there are other costs a manufacturer needs to think about; especially that of running a business with an outdated CRM system. Whereas Zoho and MS Dynamic cost $12 and $115 per month respectively, HubSpot allows you to take customer relationships to the next level with free software that does not come with a time limit.
B2B manufacturing organizations are having a rough go of it lately. The old go-to-market strategy of trade shows and cold calls just doesn't work any more. Is it even possible for a B2B manufacturing firm to break through the noise without a huge budget? Yes, it is!
We’ve all got one. The contact form is ubiquitous, and I challenge you to find a website without a contact form. According to a post by Search Engine Land, the average B2B form completion rate is 2.23% (form submissions to page views). The top 10% are converting at a rate of 11.7%. That’s 532% better conversion rate between the average and the best. Where does your conversion rate stand?
There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).
All are software tools that help you increase the overall profitability and revenues of your business. However, they also have many differences that point out the need for using all of them eventually.
We will talk about each separately, but we’ll make sure to emphasize the features that make them diverge from one another.
The annual sales quota drives company success. The amount of products you manufacture relies on how much you sell, and the other way round. It’s the time-honored principle of supply and demand.
What’s new are the changes in sales tactics and strategies happening all over the industry due to the technological advancements and changes in consumer behavior. It’s right for the manufacturing process. Then it must also be true for sales.
Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.
SlideShare is a slide hosting service that belongs to LinkedIn, which, in turn, belongs to Microsoft. This means that SlideShare integrates seamlessly with all LinkedIn sites and products and in the future will integrate with more and more Microsoft products.
On June 9, 2017, after the LinkedIn completed the acquisition, Microsoft announced that by the end of 2017 it would retire Docs.com, a platform that it previously used for file sharing.
Ah, those pesky competitors. They're like mosquitoes in the woods of New Hampshire in July, always buzzing about and occasionally biting you where you can't slap them. So it seems.
You don't have to spend thousands of dollars or days on end to analyze your competitors. You can get most of the information you need by spending a couple of hours online and using a few free tools and, maybe, one paid tool to get a full picture of their strengths and weaknesses. Based on this information, you can craft a plan to exploit their weaknesses to your advantage.
Here's a simple 8 step framework about how to do a competitive analysis: