5 Inbound Marketing Tips All Manufacturers Should Be Using

November 13, 2018 / By Bruce McDuffee

Inbound marketing focuses on generating leads and attracting customers, making it a perfect solution for manufacturing companies in today’s business model.

If you want to create a successful inbound marketing strategy, here are several tips which can help you in that endeavor.

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4 Ways to Build Consistent Customer Relations

September 06, 2018 / By Samir Motwani

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Samir Motwani, CEO of Salesmate


If you’re looking to increase sales, loyal customers are your best bet.

The key is to identify these customers, build strong relationships with them, and provide them with an amazing customer experience. Focus on providing an experience that exceeds their expectations. This will encourage them to make repeat purchases and be loyal to you.

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Why Marketing is so Misunderstood

August 30, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


 

Many people consider themselves "experts" in the sphere of marketing. Yet why is this subject still so misunderstood and misapplied in many companies? It's a constant challenge to get one's mind around the abstract nature of marketing. Unlike finance, this subject is not linear, nor is it black and white. It is much more an exercise in strategy and psychology, rather than implementing the right combination of tactics.

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A Webinar Explained

July 24, 2018 / By Bruce McDuffee

A Webinar is short for Web-based seminar. It’s also called a web conference or online seminar, and it is an online presentation, meeting, presentation, workshop, or lecture that’s transmitted over the Internet via video conferencing software. The software allows webinar participants to share apps, documents, and audio with other attendees. There also options for live streaming or recording a webinar and publishing it on YouTube.

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5 Benefits of Having an Email Newsletter

July 17, 2018 / By Bruce McDuffee

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

Check out the NEW Marketing Email Subscription Service

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The Psychology Behind Organizational Culture Change

June 07, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


Talk is cheap. I was recently at a regional marketing conference, where there was a bevy of speakers talking about methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout – it was all about us. “Us” as companies, “us” as marketers, “us” as employees with the challenge of satisfying the needs of our organization.

Though the tactics and approaches shared were valuable, the true needs and perspectives of the customer weren’t a part of the conversation. Moreover, the bigger picture opportunities on how to serve customers weren’t covered either – ways to diversify, ways to identify unmet needs, and ways to create unique value. It wasn’t discussed about how to grow the business, but rather how to expand reach – the bigger the net and the budget, the better.

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5 Misconceptions about Manufacturing Business Growth

June 05, 2018 / By Bruce McDuffee

The manufacturing sector has admittedly struggled in the past few decades. The competition was high as developing economies entered the scene from international markets.

But while many assume that manufacturing jobs in the U.S. have decreased, why then is output on the rise? It proves that there are still some myths and misconceptions surrounding business growth in manufacturing.Here are the top five:

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Top 6 Website Analytics for Manufacturers

May 02, 2018 / By Bruce McDuffee

B2B industries like manufacturing need a way to keep track of their business, and that includes their website and digital marketing efforts. Most manufacturing websites are probably already connected to Google Analytics; however, other website analytics tools can help you monitor your metrics and ensure your marketing efforts are yielding positive results.
What you’re looking for in a website analytics tool is the ability to track specific metrics that will allow you recognize if you’re meeting your goals. Here are the top seven website metrics you should be monitoring:

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GDPR: What is it? Should you care?

April 24, 2018 / By Bruce McDuffee

The European Commission set out a plan back in 2012 to reform the data protection rules across the European Union (EU). However, the new regulation known as the General Data Protection Regulation (GDPR) won’t enforce it in the UK until May 25, 2018. Here is what you need to know about the GDPR and if it will affect marketing for manufacturing:

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Digital Advertising: A Guide to Banner and Text Ads for Manufacturers

March 20, 2018 / By Bruce McDuffee

Manufacturing companies are finally leveraging digital marketing tactics to attract more traffic to their website and generate more leads. Display ads such as banner advertising and text ads are just two of those digital marketing for manufacturing strategies that have proven to be effective methods to help target customers and prospects.

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