How to Create Content for a Technical Audience

December 11, 2018 / By Bruce McDuffee

Creating content can sometimes be very easy as you can radically repurpose other content. However, in other cases, you need to create something different, something with a more specific, technical audience in mind.
Creating content for, let’s say, engineers, is a bit of a different beast. There are several things you need to take into consideration, and you also still have to be careful to ensure that it’s still on par with the necessities of digital marketing.

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4 Ways Manufacturers Can Improve Their Content Marketing Strategy

November 20, 2018 / By Bruce McDuffee

The manufacturing industry has been slow in adopting digital marketing, especially content marketing. However, in recent times, particularly in the last two years, manufacturers have been implementing content marketing practices more than ever before.

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5 Ways to Know the Right Type of Content to Post

September 25, 2018 / By Bruce McDuffee

Content marketing has become an essential part of the marketing efforts of manufacturing companies in recent times. Marketing professionals have started using different types of content to generate leads and increase sales, but also inform, educate and entertain customers to position themselves as authorities in their respected industries and niches.

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A Webinar Explained

July 24, 2018 / By Bruce McDuffee

A Webinar is short for Web-based seminar. It’s also called a web conference or online seminar, and it is an online presentation, meeting, presentation, workshop, or lecture that’s transmitted over the Internet via video conferencing software. The software allows webinar participants to share apps, documents, and audio with other attendees. There also options for live streaming or recording a webinar and publishing it on YouTube.

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5 Benefits of Having an Email Newsletter

July 17, 2018 / By Bruce McDuffee

The power of email marketing has been put to the side when various digital marketing tools entered the game, such as social media marketing and SEO. But email is still widely used, and many adults go online to check their emails rather than visit social media sites or shop online.

Check out the NEW Marketing Email Subscription Service

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3 Secrets to Boosting your Manufacturing Marketing

May 15, 2018 / By Bruce McDuffee

While traditional marketing tactics such as trade shows, word-of-mouth marketing, and print advertising may still work, the reality is that a majority of your target market has shifted to researching online when looking for solutions to their problems.

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5 Tips for Marketing to Engineers

December 02, 2017 / By Bruce McDuffee

Many manufacturing companies sell to engineers who either make or influence the buying decision. has just released research designed to give marketers a better idea about how to market to engineers as a target audience. You can download the research report here.

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Interesting Trends - 2018 Manufacturing Content Marketing Benchmarks

November 02, 2017 / By Bruce McDuffee

It's here; it's here. The Content Marketing Institute's annual benchmark report on manufacturing was released yesterday. I compared the results from 2017 to 2018, and there are some interesting changes in critical areas.

1. Percentage of manufacturing respondents who use content marketing - This is virtually the same as last year; 86% in 2018 compared to 85% in 2017.

2. How manufacturing marketers rate their content marketing success - Interestingly, this number declined dramatically. In 2017, 20% considered their content marketing programs as 'very successful' or 'extremely successful.' In 2018 that group comprised only 14%. Are they less successful, or is it that they had a better understanding of content marketing as a strategy and graded themselves on a stricter scale?

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Do You Really Need Marketing Automation for Content Marketing Success?

August 15, 2017 / By Bruce McDuffee

Yes, you need to have a marketing automation system in place to leverage content into opportunities and closed sales. Trying to do content marketing without marketing automation is like trying to drive a car without an engine.

Content Marketing is all the rage lately. If you're a CEO or CMO, you might be haranguing your people to create a white paper or "do a webinar" just because that's what the buzz is lately on the C-suite golf course. It's a rare web site in this modern marketing age that does not have some content posted. It's relatively easy to create a paper or an application note or even a webinar. But it's harder to turn your content into sales.

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How to Do a Webinar - an 8 step framework

June 27, 2017 / By Bruce McDuffee

Webinars are a fantastic lead generation tool or webinars can be a huge waste of time. If you prefer the lead generating webinars, this 8 step framework designed to teach you how to do a webinar that is highly engaging and generates high quality leads for your sales pipeline.

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