Do You Really Need Marketing Automation for Content Marketing Success?

By Bruce McDuffee February 2, 2019

Yes, you need to have a marketing automation system in place to leverage content into..

Content Marketing - What is it? Why Should Manufacturers Care?

By Bruce McDuffee February 2, 2019

"Content Marketing" seems to be the latest buzzword on the Manufacturing Marketing scene. Sure,..

Creating Content is Easier Than You Think - Repurpose!

By Bruce McDuffee February 2, 2019

I'm a big advocate of sharing expertise that solves a problem for the people in your target..

How to Create Content for a Technical Audience

By Bruce McDuffee December 11, 2018

Creating content can sometimes be very easy as you can radically repurpose other content...

4 Ways Manufacturers Can Improve Their Content Marketing Strategy

By Bruce McDuffee November 20, 2018

The manufacturing industry has been slow in adopting digital marketing, especially content..

5 Ways to Know the Right Type of Content to Post

By Bruce McDuffee September 25, 2018

Content marketing has become an essential part of the marketing efforts of manufacturing..

A Webinar Explained

By Bruce McDuffee July 24, 2018

A Webinar is short for Web-based seminar. It’s also called a web conference or online seminar,..

5 Benefits of Having an Email Newsletter

By Bruce McDuffee July 17, 2018

The power of email marketing has been put to the side when various digital marketing tools..

3 Secrets to Boosting your Manufacturing Marketing

By Bruce McDuffee May 15, 2018

While traditional marketing tactics such as trade shows, word-of-mouth marketing, and print..

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