What is Local Search Engine Optimization? Can Machine Shops Benefit?

October 25, 2018 / By Jonathan Alonso

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Jonathan Alonso is the director of marketing for CNCMachines.net

Local Search Engine Optimization refers to the process of optimizing the online presence to attract business from local searches performed on Google and other search engines. Local SEO is an effective way to market your business online. It helps different companies promote their products and services to local customers at the time they are looking for them. It uses a number of strategies like getting your website ranked on search engines, Google My Business Listing, business directories like FourSquare, Yelp, Yellowbook, Bing Places for Business and others. Millions of people use local searches daily to find the best businesses in their location. Machine Shop owners can benefit from local SEO to boost their business.

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How Manufacturers Can Increase Revenue Through Ecommerce

October 11, 2018 / By Patrick Foster

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Patrick Foster is a writer and ecommerce expert from Ecommerce Tips 

Despite the many incredible advances of the digital world, numerous industries still aren’t taking full advantage of the many opportunities available to them through the internet. The manufacturing industry is one such example. Manufacturers are well-versed in traditional B2B relationships — and, of course, experts in engineering and production — but not necessarily very aware of the extent to which the business world around them has gone online.

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3 Digital Marketing Tips for Manufacturers

September 04, 2018 / By Bruce McDuffee

The landscape of how companies offer manufactured goods to buyers has changed. The quality of the production process and the final product might remain the same, but customer behavior has taken a sharp turn. Customers have migrated to the Internet, and they are looking for you online.

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5 Ideal Website Designs for Manufacturing Companies

August 21, 2018 / By Bruce McDuffee

A website is the base of operations for all your online marketing activities. It’s the production hub for content, and the place all leads end up to learn more about your products, offers, and the company.

But just like the packaging of products speaks volumes about what’s inside, so does the appearance of your website say a lot about your company.

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5 Reasons Why Your Digital Marketing Isn't Working

August 14, 2018 / By Bruce McDuffee

Digital marketing is relatively new, although it has established itself as a critical strategy for generating more business. With that in mind, there is no reason why any digital marketing strategy shouldn’t work.

However, 30% of companies reported they are dissatisfied with their efforts altogether, so something must be wrong. To find out what isn’t working for your company, here are the five most common reasons why your digital marketing might be failing you.

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What is Marketing Automation and Why Do You Need It?

August 07, 2018 / By Bruce McDuffee

Marketing automation isn’t as new as you may think. It started in the ’80s when software was used to print out the names and addresses on letters and mail that was sent out to consumers with coupons and newsletters. And it still is a mainstay in direct marketing.

The only difference is the concept of real-time communication, and the volume of data companies have on their users gathered from both digital and offline channels.

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How to Do Paid Advertising on LinkedIn

July 03, 2018 / By Bruce McDuffee

LinkedIn is the largest uniquely focused network of professionals in the world. So, if you want to know how to include LinkedIn advertising in your social media marketing strategy - you’ve come to the right place. On this platform, you can communicate your brand message to highly targeted groups of professionals. LinkedIn is ideal for manufacturers who want to expand their business network by connecting with brands from their industry. It is great for raising brand awareness, increasing search visibility, lead generation, and product launches for manufacturers.

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How to Get Approval for Marketing Automation

May 30, 2018 / By Bruce McDuffee

When a company wants to market to multiple channels online efficiently, they turn to marketing automation which involves the software and technologies that allow them to do that.

Marketing automation refers to the software that automates repetitive marketing tasks typical of website actions, social media posting, and email marketing.

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Digital Marketing: Online vs. Offline

May 22, 2018 / By Bruce McDuffee

Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it’s true that most identify it with channels such as email, social media, website, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC.
However, digital marketing can occur both online and offline.

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7 Indicators You Have an Effective Manufacturing Website

April 17, 2018 / By Bruce McDuffee

Your website isn’t your home base online; it’s also a critical lead generating tool for manufacturers. While you don’t primarily sell products via your site, it still serves as a conversion point on your sales funnel.

Because your website plays a crucial role in improving your online presence and the home for your landing pages, you’ll want to ensure that your website is effectively doing its part. While it may seem like your site is just a virtual storefront, it’s the first face your company will present to prospective buyers. And because first impressions matter, you’ll want it to be a good one.

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