How Manufacturing Companies Can Attract More Leads

November 06, 2018 / By Bruce McDuffee

Attracting leads has always been one of the more significant problems for manufacturing companies. However, lead generation is an essential marketing goal to more than 80% of B2B marketers.

If you believe this to be the case, you should improve your digital marketing strategy to attract more leads, and this article will help you with that.

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A Webinar Explained

July 24, 2018 / By Bruce McDuffee

A Webinar is short for Web-based seminar. It’s also called a web conference or online seminar, and it is an online presentation, meeting, presentation, workshop, or lecture that’s transmitted over the Internet via video conferencing software. The software allows webinar participants to share apps, documents, and audio with other attendees. There also options for live streaming or recording a webinar and publishing it on YouTube.

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Tips For Increasing Leads For Your Manufacturing Business

July 05, 2018 / By Bill Sheikh

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.
Guest blogger - Bill Sheikh founder of U-Thrive Marketing

If you’re looking for better ways to increase leads for your manufacturing business, you’re likely going to focus on two aspects - generating brand appeal and brand awareness. Meaning you’re probably going to need to improve on your overall marketing game, which is luckily something that is possible thanks to modern industry trends. Interestingly, it appears as though while lead generation might seem to be a somewhat technical matter, a dash of creativity and ingenuity may, in fact, transform your marketing game for the better. In this article, you’ll get tips for increasing leads for your manufacturing business.

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Guide to Paid Ads on Twitter

June 19, 2018 / By Bruce McDuffee

Facebook ads are well-known for their advanced targeting system, while Instagram can boast about 2 million monthly advertisers. However, don't disregard Twitter’s capacities in marketing for manufacturers. Twitter is different than Facebook and Instagram and offers its own unique set of branding opportunities.

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Remarketing and Retargeting to Generate Leads and Awareness for Manufacturers

April 12, 2018 / By Bruce McDuffee

Manufacturing companies are finally catching up with other industries and using digital marketing to generate leads and improving brand awareness. There are plenty of digital marketing strategies that manufacturing companies can leverage. Remarketing or retargeting are just some of those clever tactics that you should include in your strategy.

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3 Ways to Optimize Your Website for B2B Lead Gen

March 13, 2018 / By Johanna Rivard

This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG. Guest blogger Johanna Rivard of Pure B2B 

Thanks to the Internet, modern marketing has advanced at a rapid pace. For the most part, websites and social media have replaced billboards and TV ads in terms of leading marketing platforms-making it easier even for startups and small businesses to get a share of the market.

Having a website and social media presence is now a must-have for modern businesses. But with billions of websites out there, getting yours found by your target audience is no easy feat.

In fact, according to Hubspot's State of Inbound 2017, generating traffic and leads is the #1 challenge for many marketers today.

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Guide to Search Engine Optimization for Manufacturing

March 06, 2018 / By Bruce McDuffee

What is search engine optimization? Why do you need it and how does it work?

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Best Practice for Website Pop-Ups

February 27, 2018 / By Bruce McDuffee

Is there a place for website pop-ups in marketing for manufacturing? The answer is yes. Pop-ups work because they grab attention and demand action. However, while marketers believe they are an effective way to generate leads, the people who encounter website pop-ups will say that they’re annoying.

That being said, if you’re going to use pop-ups, do it so well that people, rather than be irritated by them, won’t be able to resist them. Here are some best practices that should help:

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Leveraging the Power of Pay-Per-Click for Lead Generation

February 20, 2018 / By Bruce McDuffee
The reality is that there is now so much content out there that organic reach has declined. With Google and social media platforms changing their algorithms, visibility in searches and feeds have become increasingly competitive.

With traditional forms of marketing rapidly becoming ineffective, to compete in the modern manufacturing realm means utilizing the most relevant tools. And in marketing for manufacturing, that means leveraging pay-per-click (PPC) to reach the right audience and generate more leads.

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Use These Tips to Increase Your Lead Generation

February 08, 2018 / By Nicolas Finet

This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG.

Guest blogger - Nicolas Finet; Co-founder of - an online solutions company which helps customers to find the best marketing agencies. Follow him on Twitter @nifinet.

Are you looking to increase your lead generation? Are you interested in learning strategies, techniques, and tactics that you can use to generate more leads for your business?

There's no doubt that online marketing is a fantastic tool to use for your business. A recent study conducted by TNS Global found that the average millennial spends 3.2 hours a day on their mobile devices, that's 1,168 hours or 49 days over the course of a year.

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