What Is the Difference between Marketing Automation, CRM, and ERP?

December 18, 2018 / By Bruce McDuffee

There are plenty of similarities with marketing automation, customer relationship management (CRM), and enterprise relationship management (ERP).

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What is Marketing Automation and Why Do You Need It?

August 07, 2018 / By Bruce McDuffee

Marketing automation isn’t as new as you may think. It started in the ’80s when software was used to print out the names and addresses on letters and mail that was sent out to consumers with coupons and newsletters. And it still is a mainstay in direct marketing.

The only difference is the concept of real-time communication, and the volume of data companies have on their users gathered from both digital and offline channels.

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