How Manufacturers Can Use Social Media as Part of Their Digital Marketing Strategy

October 30, 2018 / By Bruce McDuffee

Social media is a powerful tool for any digital marketing strategy and includes manufacturing businesses as well.

If you are a manufacturer, and you’re not using social media as part of your marketing strategy, then you need to rethink the entire process. Most large and small B2B companies are using all the major social media platforms, and they’re doing it with increasing efficiency.

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5 Social Media Hacks All Manufacturers Can Benefit From

October 16, 2018 / By Bruce McDuffee

Social media is a necessary element in the marketing of every business, including manufacturers. However, not everyone manages to utilize these platforms properly and gain the benefits.

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6 Effective Social Media Platforms Manufacturers Could Use for Marketing

October 02, 2018 / By Bruce McDuffee

Social media platforms are here to stay. They have become integral to the way businesses market themselves and communicate with consumers. Almost as important as the effects it has on how we interact with one another.

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How to Do Paid Advertising on LinkedIn

July 03, 2018 / By Bruce McDuffee

LinkedIn is the largest uniquely focused network of professionals in the world. So, if you want to know how to include LinkedIn advertising in your social media marketing strategy - you’ve come to the right place. On this platform, you can communicate your brand message to highly targeted groups of professionals. LinkedIn is ideal for manufacturers who want to expand their business network by connecting with brands from their industry. It is great for raising brand awareness, increasing search visibility, lead generation, and product launches for manufacturers.

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Facebook - Is It Right for Manufacturing Companies?

June 26, 2018 / By Bruce McDuffee

Incorporating a social media marketing strategy in your overall marketing strategy can’t be avoided at any cost. With so much people present on Facebook every day (the stats for the first quarter of 2018 show that there are 2.2 billion monthly active Facebook users), businesses around the world are trying to tap into that vast pool of potential prospects. Facebook is an excellent opportunity to raise their brand awareness, increase their number of followers, and eventually improve their conversion rates.

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Guide to Paid Ads on Twitter

June 19, 2018 / By Bruce McDuffee

Facebook ads are well-known for their advanced targeting system, while Instagram can boast about 2 million monthly advertisers. However, don't disregard Twitter’s capacities in marketing for manufacturers. Twitter is different than Facebook and Instagram and offers its own unique set of branding opportunities.

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Is your Audience on Pinterest or Instagram?

June 13, 2018 / By Bruce McDuffee

The future of marketing is visual. With visuals, it is much easier to communicate a message because we process images 60,000 times faster than text. During the last few years, marketers have been increasingly turning towards more visual social media platforms, such as Pinterest and Instagram. Even on Twitter and Facebook, they are using visual content more than ever before. If you want to channel some of your marketing resources towards Pinterest or Instagram, you have to choose which one is best for your manufacturing business.

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How a Manufacturer Can Use Social Media to Increase Brand Awareness

February 13, 2018 / By Bruce McDuffee

From image to voice, every element of your brand is what makes you unique and recognizable and able to stand above the competition. Put significant effort into everything from your brand name to your logo to your website and advertising. Your brand should be able to distinguish you from the others in your industry that offers the same products and services.

Many manufacturers still use traditional outbound marketing methods such as advertising, trade shows, and networking to improve brand awareness. However, these methods are not only not as effective as inbound marketing, but they are more expensive.

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Should Manufacturers use Social Media for Lead Generation?

September 23, 2017 / By Bruce McDuffee

Social media is not a strategy, and it is not a tactic. Social media is merely a channel, and it may or may not be an appropriate channel for your audience. As an example, many manufacturing companies feel compelled to put up a Facebook page without ever considering if their audience is active on Facebook and wants to engage in the content you offer there. As an example, suppose my company manufactures fancy widgets. My target audience is engineers who work at semiconductor manufacturing companies. It may be true that engineers who work at semiconductor companies are present on Facebook, but they likely are not on Facebook to advance their careers or to solve issues they face on the job. They are probably there to see what friends and relatives are doing in their lives and to share their own lives with pictures, stories, etc. If this is the case, does it make sense for the fancy widget company to put in any time and energy on Facebook? I will counsel restraint if your situation is similar. The caveat is, as with any marketing channel, that you should feel free to test it and see if your hypothesis is correct. Your preconception may be right, or it may be wrong.

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