Quick Guide for Manufacturers: Diversifying Marketing Strategies

November 27, 2018 / By Bruce McDuffee

Everything in today’s business requires changes and diversification, and so should the case be with marketing strategies.

You might think that developing a good marketing strategy that yields results are enough, but this can’t be further from the truth. It can be detrimental to your marketing efforts like many other threats do.

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Five Strategies for Manufacturers to Power Their Leads Pipeline

October 18, 2018 / By Emma Orton

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Emma Orton is a Digital Marketing Specialist at Matter Solutions


Lead generation is critical in keeping manufacturers’ sales and marketing pipeline alive and thriving. Among the many strategies to acquire leads, some are essential to manufacturers’ sales success. Companies in the manufacturing sector should give some thought to the five powerful ways of keeping leads flowing and generating high-quality prospects.

1. Content Marketing

Content marketing costs money (although far lesser than events) and involves sweat equity (if content creation occurs in-house). It is a process that, over time, earns manufacturers trust or reinforces their authority.

Engaging technical buyers, procurement officers, and engineers through quality content are essential. It builds early relationships that can sustain and be leveraged over the long term. Given that many industrial sales cycles are 8 to 12 months or longer, the seeds of trust sown by articles, blogs, ebooks, white papers, webinars, videos, infographics, and podcasts, can grow qualified leads, convert leads to customers, and earn their loyalty and referrals.

  • Manufacturers own the data (at least most of it)
  • Engagement occurs continually, and relationships are sustained
  • Cost per lead decreases over time 

Manufacturers have numerous opportunities to share, influence and sell by choosing the most useful content formats, creating valuable content and disseminating content on the right online channels.

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3 Marketing Strategies All Manufacturing Companies Should Know About

October 09, 2018 / By Bruce McDuffee

As a manufacturer, the first thing that you should know about marketing strategies is that most of them out there are usually aimed at B2C companies. Being a manufacturer, or a distributor for that matter, you should know that those strategies are not always good for B2B companies. They have their benefits, but they are not precisely what you need.

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3 Secrets to Boosting your Manufacturing Marketing

May 15, 2018 / By Bruce McDuffee

While traditional marketing tactics such as trade shows, word-of-mouth marketing, and print advertising may still work, the reality is that a majority of your target market has shifted to researching online when looking for solutions to their problems.

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Remarketing and Retargeting to Generate Leads and Awareness for Manufacturers

April 12, 2018 / By Bruce McDuffee

Manufacturing companies are finally catching up with other industries and using digital marketing to generate leads and improving brand awareness. There are plenty of digital marketing strategies that manufacturing companies can leverage. Remarketing or retargeting are just some of those clever tactics that you should include in your strategy.

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No, Lack of Sales isn't the Problem

April 05, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik


It began with a conversation. The CEO sat at his wide, glass-topped desk, sipping his coffee. “We just need more sales. It’s as simple as that,” he flatly stated. “Our organization has been through multiple transformations over the years. New processes have come and gone. New marketing trends have come and gone. I’ve seen them all.”

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Strategic Marketing Vs. Tactical Marketing

April 03, 2018 / By Bruce McDuffee

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.

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5 Mistakes NOT to Make When Marketing for Manufacturing

March 29, 2018 / By Nathalie Bassanesi

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Nathalie Bassanesi Pink Square


Marketing for manufacturing companies is different from marketing consumer goods like clothing or household appliances. Industrial companies are often challenged by internal conflicts between marketers and production employees. While the former sometimes lack the technical expertise, the later may prefer a traditional approach to sales. But to increase brand awareness and become a leader in your industry, it is imperative to adapt to proven marketing strategies. Here are five things to avoid when marketing for manufacturers.

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How to Differentiate by Focusing on What Customers Really Want

March 22, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

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Marketing Planning for Manufacturing

March 15, 2018 / By Bruce McDuffee

Global competition for manufacturers is intense thanks to cheap offshore competition and the economic recession. In these tough economic times, we need a marketing plan that actually works. To gain a competitive edge, we need detailed planning that covers the right strategy and tactics.

Digital Marketing for Manufacturers

In this modern day, an effective marketing plan involves a digital marketing strategy designed to increase leads and brand awareness. The reality today is that the majority of perception-forming and decision-making by prospects is happening online.

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