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Guest blogger - Andrea Olson, MSC and CEO of Prag’madik
Talk is cheap. I was recently at a regional marketing conference, where there was a bevy of speakers talking about methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout – it was all about us. “Us” as companies, “us” as marketers, “us” as employees with the challenge of satisfying the needs of our organization.
Though the tactics and approaches shared were valuable, the true needs and perspectives of the customer weren’t a part of the conversation. Moreover, the bigger picture opportunities on how to serve customers weren’t covered either – ways to diversify, ways to identify unmet needs, and ways to create unique value. It wasn’t discussed about how to grow the business, but rather how to expand reach – the bigger the net and the budget, the better.