What is Email Nurturing?

December 04, 2018 / By Bruce McDuffee

To put it in the simplest of terms, email nurturing is the process of gathering leads from your client base with the intention of getting them further through the decision-making pipe.

The entire practice is to retain your clients and to keep them devoted. It’s all about improving the loyalty your clients have for your brand. The method is beneficial due to the simple fact that returning or repeating customers are much better than new ones – some 67% better.

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Perks of Hiring Professionals to Market your Manufacturing Business

September 11, 2018 / By Bruce McDuffee

How do you handle marketing at your business? Do you handle it yourself? Or do you have a dedicated in-house team relentlessly working to promote your brand? Have you considered hiring outside experts?

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The Psychology Behind Organizational Culture Change

June 07, 2018 / By Andrea Olson

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger on MMG.

Guest blogger - Andrea Olson, MSC and CEO of Prag’madik

Talk is cheap. I was recently at a regional marketing conference, where there was a bevy of speakers talking about methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout – it was all about us. “Us” as companies, “us” as marketers, “us” as employees with the challenge of satisfying the needs of our organization.

Though the tactics and approaches shared were valuable, the true needs and perspectives of the customer weren’t a part of the conversation. Moreover, the bigger picture opportunities on how to serve customers weren’t covered either – ways to diversify, ways to identify unmet needs, and ways to create unique value. It wasn’t discussed about how to grow the business, but rather how to expand reach – the bigger the net and the budget, the better.

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3 Secrets to Boosting your Manufacturing Marketing

May 15, 2018 / By Bruce McDuffee

While traditional marketing tactics such as trade shows, word-of-mouth marketing, and print advertising may still work, the reality is that a majority of your target market has shifted to researching online when looking for solutions to their problems.

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Top 6 Website Analytics for Manufacturers

May 02, 2018 / By Bruce McDuffee

B2B industries like manufacturing need a way to keep track of their business, and that includes their website and digital marketing efforts. Most manufacturing websites are probably already connected to Google Analytics; however, other website analytics tools can help you monitor your metrics and ensure your marketing efforts are yielding positive results.
What you’re looking for in a website analytics tool is the ability to track specific metrics that will allow you recognize if you’re meeting your goals. Here are the top seven website metrics you should be monitoring:

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Strategic Marketing Vs. Tactical Marketing

April 03, 2018 / By Bruce McDuffee

Tactics and strategy are often interchangeably used when talking about gaining an objective. But while the two words may seem synonymous, they mean different things, especially in marketing.

The strategy is the direction towards the goal. Tactics are the action taken to support the strategy. Simply put, strategy refers to the plan to achieve a goal while the tactic is how you execute the plan.

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Pros and Cons of Purchased Email Lists 

March 27, 2018 / By Bruce McDuffee

Emails are successful communications channels because they are personal, purposeful, and targeted.

However, asking people to join your email list is not as simple as it sounds. In fact, email list building is challenging and time-consuming. Some traditional ways of collecting emails involve sign-up sheets, telemarketing, hosting events, and running promotions on partner websites. For this reason, many manufacturing marketing professionals are considering purchasing a list of email accounts to add to their existing email lists. Email lists are a quick fix and can instantly add thousands of email addresses to your email list.

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Case Study - How A Leading Manufacturer Found the Right CRM Software

February 16, 2018 / By Paul Jackson
This is a guest post. We welcome guest posts about helping manufacturers increase awareness and/or ramp up lead generation processes. Send in your idea and you too could be a guest blogger at MMG.  Guest blogger - Paul Jackson, Founder & CEO, Method:CRM

Consolidated Products Company (CPC) prides themselves as one of the leading specialty print houses in the United States. When it came to tracking their incoming orders as well as managing their pricing and product catalog, however, they knew they were falling behind.

Like many other manufacturing sales teams before them, they knew the value and benefits of investing in a new CRM software to streamline their processes. In 2017, CRM allowed businesses to increase revenue streams by 41%, improve customer relationships by 74%, and reduce lead costs by 23%.

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Why Print Advertising is Still Relevant and How to Measure Its Effectiveness

January 30, 2018 / By Bruce McDuffee

Not only is the claim that many digital marketers are making about print ad being dead inaccurate, but there's a way to measure its effectivity.

According to a study conducted by effectiveness consultancy Benchmarketing for Newsworks, adding newspapers to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.

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Top 6 Keys to Designing a Successful Video for your Brand

January 11, 2018 / By Shawn Marshall

This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Send in your idea and you too could be a guest blogger at MMG.

Guest blogger - Shawn Marshall; see more of Shawn's ideas at Squareship.

If you are planning to design an amazing video for your brand, here I have a mini guide for you that is surely going to help. Have a look:

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