Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.
Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.
The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.
Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.
If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.
Different Types of Digital Marketing
- PPC or Pay-per-click: It's a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.
- Social Media: It involves platforms like Facebook, Instagram, and more. These platforms are used by businesses to promote their brand by creating valuable content. It's also where business owners can communicate with their customers.
- SEO: This is a marketing strategy that requires businesses to focus on increasing their websites ranking to increase their traffic. The higher your website ranks on Google's SERP, the more chances it is to grow your brand.
- Content Marketing: It's a strategy that allows businesses to bring their customers valuable content instead of pitching them sales about their product. Content marketing focuses on value and creating content that will attract customers.
- Video Marketing: Video is the most popular media distributed online. It's an effective marketing content that will bring more customers to your business. You can use video marketing in many ways. You can use it to promote your brand or a product, show behind the scenes of your business, share stories, and testimonials.
- Email Marketing: It's one of the oldest forms of digital marketing that has one of the highest ROI. It involves sending out personalized emails to a target audience or previous customers.
Here are the reasons why digital marketing will make everything work for your business.
Why Digital Marketing is Important for your Business
YOUR CUSTOMERS ARE ONLINE
There are 4.3 billion internet users in 2019. The number increased to about 9% from January of 2018. Looking at it will give you the idea that there are more people to reach out to when you practice digital marketing.
Your business needs exposure to find customers, and the online market is the best way to make it happen.
When people hear about your business, they want to learn more about it. They want to check your presence online to know if you do exist.
If people can't find anything about you online, chances are you'll lose them as a customer.
COST-EFFECTIVE AND FASTER
Digital marketing is affordable than traditional marketing. If you are a business that has limited resources, spending money to advertise traditionally is not enough. Even the need to print flyers for your business is expensive and time-consuming.
But with digital marketing, your small business can start the process immediately. You only need to conduct some studies and then try any of the types of digital marketing mentioned above.
Many businesses claim that doing advertisements online, whether it is paid or free, has a better return on investment. It's possible to have a higher conversion rate or return on investment because most of your customers can be seen online.
If you are able to know who your target audiences are, you can lay out a strategy that you need to turn your leads into customers.
YOUR COMPETITORS ARE DOING IT
Your competitors are doing it. They are also establishing themselves online and bringing more traffic to their site.
You can check what your competitors are doing and take note of it. You can use what you know to create a better strategy to drive more customers to your website than your competitors.
There are digital marketing tools available online that marketing professionals use for their online marketing platforms. Some of these tools will help businesses spy on their competition. You'll get to know all the strategies they are implementing on their brand.
YOU CAN REACH OUT TO YOUR CUSTOMERS
This time another reason you have to incorporate digital marketing is that you need to build relationships with your customers.
One vital aspect of digital marketing is customer service. It means that marketing experts build relationships with customers by reaching out to answer their queries, solve issues they encounter about a product, and to turn them into repeat customers.
When you build a good relationship with your audience, it can boost your business.
IT CATERS TO MOBILE PHONE USERS
There are billions of people using their mobile phones to do research or scroll through social media. When using digital marketing, you can reach out to these people. You can promote your business in ways that mobile phone users are the target.
ESTABLISH YOUR BRANDS REPUTATION
Digital marketing will give your business a chance to establish a rapport. It allows you to show your customers what your business is made of and how you can help them with their needs.
HAS HIGHER REVENUES
Unlike traditional marketing, digital marketing has a higher return on investment and a higher conversion rate, which means it has a higher revenue.
What's even good to know is that you spend less when using digital marketing to promote your brand.
As you can see, digital marketing is crucial in the survival of today's businesses. You need to expose your brand to a bigger audience if you want your business to grow. Digital marketing may sound scary at first, but if you take the time to learn about it, you'll see that your company has a lot of potentials to expand because of it.
This is a guest post. We welcome guest posts about helping manufacturers increase sales and/or advance their marketing function. Email in your idea and you too could be a guest blogger on MMG.
Guest blogger - John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.