Win More Business With The Right Marketing Campaigns

Doing everything needed to keep your business afloat is tough. Acquiring more customers to grow your business is altogether another challenge. Most people will tell you, ‘You just need to market your business better.’ Even if that advice sounds too general or uninformed, it’s true. Winning more business requires targeted, specific and personalized marketing campaigns that are executed with an intimate understanding of your audience.

In order to achieve this for your business, continue reading.

Acquire business software

It’s easy for any marketing campaign to crash and burn if your business hasn’t started its digital transformation and isn’t capable to tracking, monitoring and measuring the activity that you are doing. The first step to take is to acquire business management software that is capable of integrating with platforms and systems where you want to communicate with your audience.

For those engaged in the field service industry such as lawn care, plumbing or HVAC where technicians are dispatched to different locations, you might want to subscribe to business software as a service (SaaS) like Jobber. With a business management SaaS, you can put all the tools in place to scale your business with ease and cope with the increase in appointments and jobs that are likely to come your way if you are able to execute the right campaigns to speak to your audience in the way that they respond to.

Interestingly, 85% of Fortune 500 companies that dominated the US in the 1950s are now gone and forgotten. Largely, it’s because they failed to evolve, adapt and innovate for the future. Even if they were great at marketing their services and products, it was useless if they couldn’t understand and solve their customer needs. (1)

Leverage social media

Social media can be leveraged to great value if done correctly. Plan and execute an integrated social media marketing campaign that speaks specifically to your audience and measure the results of this activity. You may well find that you need to keep tweaking the process using learnings from previous campaigns in order to get it right. Experiment with what works for you.

It’s proven that social media marketing can provide the following benefits to your business if done well:

• Increased brand loyalty, awareness, and recognition since social media can provide you with greater reach
• Improved customer experience as you can also use your social media accounts as customer portals
• Higher conversions as it’s easier to build trust, engage with prospects, and sell products and services on social media
• Increased website traffic as you can encourage social media users to click on your website to book an appointment or request a call back

(2)

Start search engine optimization

If you have a website, don’t just expect people to find it on the ocean of the internet and bring you sales. Working on optimizing your website so that your audience can find it is an art called search engine optimization (SEO). SEO is one of the foundations of digital marketing.

It is possible to learn the basics of SEO but note that the results can take a while to be seen. Consider using this as a tactic alongside other campaigns or investing in professional consultancy and support to help you to construct a tailored digital marketing plan to maximum effect.

Work on email marketing

Email can be a highly effective marketing channel if executed well. To make it effective, construct an email marketing campaign that considers and understands what it is that your audience wants to hear from you. Thankfully, most good business management apps have email marketing features to help you execute robust and effective campaigns with ease – but the messaging and timing is crucial and will require substantial thought and research.

Continue doing traditional marketing

While most guides and marketing experts will steer you to focus on the digital side of things, often overlooked traditional marketing methods can still be very effective. Brochures and flyers used to be commonplace. As digital advertising has taken over, these have somewhat been forgotten but such approaches can be highly personal, and an effective way to reach local customers, if your business is aimed at servicing a specific area. (3)

Postcards, door hangers and business cards are other avenues to explore if your field service agents can hand them out following the completion of a job. When used in conjunction with a digital marketing strategy, you will begin to familiarize people with your brand, building trust in the community and bringing your business front of mind.

Conclusion

There is no one-size-fits-all marketing strategy. Every carefully crafted marketing plan is as different and unique as the companies that produce them. Invest the time in getting to know and understand your customers. This way, you will get to know what their pain points are and how you can solve these for them. Experiment and be creative with how you communicate with your audience and what works to drive conversions and sales. By adapting and innovating you assure success into the future.

References

1. “10 Companies That Failed To Innovate, Resulting In Business Failure”, Source: https://www.collectivecampus.io/blog/10-companies-that-were-too-slow-to-respond-to-change
2. “Why Small Businesses And Startups Should Invest In Social Media Marketing”, Source: https://www.forbes.com/sites/forbesbusinesscouncil/2021/01/25/why-small-businesses-and-startups-should-invest-in-social-media-marketing/
3. “Should You Do Door Hanger Advertising?”, Source: https://academy.getjobber.com/door-hanger-advertising-pros-cons/

Guest Author: Natalia Grant is a digital marketing expert. She uses social media platforms to share her expertise. She also writes blog posts about it. Natalia loves to bake and cook in her free time.