How to Replace Your Canceled Trade Show with a Virtual Webinar
Yes, you can still engage with your trade show audience even though the event canceled or postponed. We all agree that a virtual meeting or presentation is not as good as an in-person conversation, but a virtual webinar is the next best thing.
In this webinar, we'll offer:
7 Steps to Replace Trade Shows
- Get the list of registrants (with emails)
- Know the audience – what is their common pain point where you can help?
- Share educational content NOT product or service promotion
- Create a webinar around the pain point
- Invite the list of registrants
- Ideal if you already had a speaker lined up to present
- Ask the trade show promoter to help you promote the webinar
Download the Slide Deck
Go Virtual with Webinars
Webinars are not as hard to stage and produce as you might think. We'll walk you through a 3 step process to plan, prepare, and broadcast your event.
The webinar will cover the 3 steps for success:
- Set up and preparation
- The live broadcast
- Post-webinar engagement
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A 5 Step Framework for Better Trade Show ROI
What does it cost you to attend a trade show, and what is your return on investment for a trade show? The average cost per lead for trade shows is $811! This 5 Step Framework will help you reduce cost per lead and improve your ROI.
Agenda:
- What is ROI and how to measure it
- How to increase booth attendance
- Improve sales efficiency at the booth
- How about some rules for the team?
- Best practice for lead management
- The secret to success for every trade show
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2020 Marketing Planning for Industrial Companies
Just like you need a blueprint to build a house, you need a marketing plan to grow a business.
Agenda:
- Why is it important to have a marketing plan?
- What is (and is not) a marketing plan?
- Marketing planning process
- How to get started
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How to Set up an Email Newsletter
Learn how to set up an email newsletter for your customers and prospective customers. We'll show you step by step how to set it up and how it works.
Agenda:
- Choose a theme that matters to your audience
- Technology options
- Create the subscription backend
- Get subscribers and keep them
- Set up an editorial calendar
- Measuring results & benchmarks
- Live Q&A
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How to Send an Engaging Email Blast
Learn how to set up an email blast to your customers and prospects that gets their attention and interest. We'll show you step by step how to go from concept to measuring results.
Agenda:
- Choose a topic that engages
- Choose your technology
- Create a compelling subject line & content
- Create a Call-to-Action for easy engagement
- Measuring results & benchmarks
- Live Q&A
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