A 5 Step Framework for Better Trade Show ROI
What does it cost you to attend a trade show, and what is your return on investment for a trade show? The average cost per lead for trade shows is $811! This 5 Step Framework will help you reduce cost per lead and improve your ROI.
Agenda:
- What is ROI and how to measure it
- How to increase booth attendance
- Improve sales efficiency at the booth
- How about some rules for the team?
- Best practice for lead management
- The secret to success for every trade show
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Increase Leads When You Go from Ad-hoc to Planned Campaigns
Learn how to generate more leads and higher quality leads when you go from ad-hoc to planned campaigns.
Agenda:
- What is lead generation and why is it important?
- How to generate momentum by migrating from ad-hoc activity to planned campaigns.
- Making the Business Case to Senior Management
- How to produce lead generation campaigns that "hook" the right leads.
- How to monitor, measure, and evaluate a campaign.
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How to Set up an Email Newsletter
Learn how to set up an email newsletter for your customers and prospective customers. We'll show you step by step how to set it up and how it works.
Agenda:
- Choose a theme that matters to your audience
- Technology options
- Create the subscription backend
- Get subscribers and keep them
- Set up an editorial calendar
- Measuring results & benchmarks
- Live Q&A
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How to Send an Engaging Email Blast
Learn how to set up an email blast to your customers and prospects that gets their attention and interest. We'll show you step by step how to go from concept to measuring results.
Agenda:
- Choose a topic that engages
- Choose your technology
- Create a compelling subject line & content
- Create a Call-to-Action for easy engagement
- Measuring results & benchmarks
- Live Q&A
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