Data-driven marketing strategy and tactics

What is data-driven marketing?

Data-driven marketing is a marketing strategy that is driven by data rather than guessing. The first requirement for data-driven marketing is to use a platform that will measure the data and present it in a form that can help marketers interpret the results. Based on the data, marketers can make informed decisions about budget and resources. The result is a highly efficient marketing function designed to do more of what works and less of what does not work as determined by the data.

Lead Gen

Generate quality qualified leads your sales team will love

FACT: 63% of marketers rank "generating traffic and leads" as the top challenge

Lead gen starts with a strategy first, then adding in tactics like these:

Digital advertising
Search engine optimization
Content lead conversion paths
Webinars and seminars
Content marketing
LinkedIn pay per click ads
Email newsletters & blasts
Social media
Blogging
Trade show optimization

Customer Acquisition

Acquiring new customers is a sales and marketing team effort

FACT: For every $92 spent acquiring prospects or leads, only $1 is spent converting them to customers

Customer acquisition requires a strong sales process and tightly aligned sales and marketing teams using these types of tools and technology:

Automated workflows
Relevant content
Email nurturing
Sales alerts
Website activity monitoring
Custom sales rep landing pages
Automated meetings, email sequences, and email templates

Client Engagement

Excluding existing and past customers from marketing activities is a big mistake!

FACT: It costs 5x as much to attract a new customer compared to retaining an existing customer. Customer engagement tactics like these are easy to do but often overlooked:

Define/create a customer newsletter
Up-sell and cross-sell campaigns
'How to' webinars
Track sales - product - marketing engagement with clients and alert for missed opportunities
Custom webpage content that is tailored to clients
Surveys & questionnaires to understand your target audience even better

Competitive Advantage

Sharing expertise and helping your target audience solve their problems makes your company the go-to expert AND top-of-mind awareness

FACT: 90% of web searchers haven't made their mind up about a brand before starting their search

Target audience focused content development
Email newsletters with knowledge-based content
Ebooks, white papers, infographics, podcasts, webinars, value calculators - all designed to position your company as the go-to expert
Website redesign with a target market and target persona focus

Marketing Strategy & Planning

Your marketing strategy and plan is your blueprint for success.

Creating a marketing plan is not easy. You ask and answer the hard questions. You make business decisions that are sometimes not popular. The Marketing Plan Project includes:

Review existing marketing and sales plans
Review existing marketing and sales processes
Review existing metrics from available sources; i.e. Google
Analytics, Google AdWords, ERP quoting and success metrics, and others as available
Review past sales and marketing activities, successes, failures.
Target Market and Competition Workshop
Sweet Spot Topic Workshop
Value Proposition Workshop
Identify gaps between goals and plans/processes
Identify potential market/audience venues

Find out about MMG Marketing Consulting and Marketing Planning

Marketing Services