What is data-driven marketing?
Data-driven marketing is a marketing strategy that is driven by data rather than guessing. The first requirement for data-driven marketing is to use a platform that will measure the data and present it in a form that can help marketers interpret the results. Based on the data, marketers can make informed decisions about budget and resources. The result is a highly efficient marketing function designed to do more of what works and less of what does not work as determined by the data.
Generate quality qualified leads your sales team will love
FACT: 63% of marketers rank "generating traffic and leads" as the top challenge
Lead gen starts with a strategy first, then adding in tactics like these:
- Digital advertising
- Search engine optimization
- Content lead conversion paths
- Webinars and seminars
- Content marketing
- LinkedIn pay per click ads
- Email newsletters & blasts
- Social media
- Trade show optimization