What is data-driven marketing?

Data-driven marketing is a marketing strategy that is driven by data rather than guessing. The first requirement for data-driven marketing is to use a platform that will measure the data and present it in a form that can help marketers interpret the results. Based on the data, marketers can make informed decisions about budget and resources. The result is a highly efficient marketing function designed to do more of what works and less of what does not work as determined by the data.

Lead Gen

Generate quality qualified leads your sales team will love

FACT: 63% of marketers rank "generating traffic and leads" as the top challenge

Lead gen starts with a strategy first, then adding in tactics like these:

  1. Digital advertising
  2. Search engine optimization
  3. Content lead conversion paths
  4. Webinars and seminars
  5. Content marketing
  6. LinkedIn pay per click ads
  7. Email newsletters & blasts
  8. Social media
  9. Blogging
  10. Trade show optimization

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Customer Acquisition

Acquiring new customers is a sales and marketing team effort

FACT:  For every $92 spent acquiring prospects or leads, only $1 is spent converting them to customers

Customer acquisition requires a strong sales process and tightly aligned sales and marketing teams using these types of tools and technology:

  1. Automated workflows
  2. Relevant content
  3. Email nurturing
  4. Sales alerts
  5. Website activity monitoring
  6. Custom sales rep landing pages
  7. Automated meetings, email sequences, and email templates

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Client Engagement

Excluding existing and past customers from marketing activities is a big mistake!

FACT: It costs 5x as much to attract a new customer compared to retaining an existing customer. Customer engagement tactics like these are easy to do but often overlooked:

  1. Define/create a customer newsletter
  2. Up-sell and cross-sell campaigns
  3. 'How to' webinars
  4. Track sales - product - marketing engagement with clients and alert for missed opportunities
  5. Custom webpage content that is tailored to clients
  6. Surveys & questionnaires to understand your target audience even better

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Competitive Advantage

Sharing expertise and helping your target audience solve their problems makes your company the go-to expert AND top-of-mind awareness

FACT: 90% of web searchers haven't made their mind up about a brand before starting their search

  1. Target audience focused content development
  2. Email newsletters with knowledge-based content
  3. Ebooks, white papers, infographics, podcasts, webinars, value calculators - all designed to position your company as the go-to expert
  4. Website redesign with a target market and target persona focus

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Marketing Strategy & Planning

Your marketing strategy and plan is your blueprint for success.

Creating a marketing plan is not easy. You ask and answer the hard questions. You make business decisions that are sometimes not popular. The Marketing Plan Project includes:

  • Review existing marketing and sales plans
  • Review existing marketing and sales processes
  • Review existing metrics from available sources; i.e. Google
    Analytics, Google AdWords, ERP quoting and success metrics, and others as available
  • Review past sales and marketing activities, successes, failures.
  • Target Market and Competition Workshop
  • Sweet Spot Topic Workshop
  • Value Proposition Workshop
  • Identify gaps between goals and plans/processes
  • Identify potential market/audience venues

Find out about MMG Marketing Consulting and Marketing Planning