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The beginner's guide to crm
“Customer Relationship Management” (CRM) can sound intimidating to small and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. Right? Wrong!
This ebook covers these topics:
- What is CRM?
- Which Companies use CRM?
- Four Benefits of a CRM
- 9 'Must-Have' CRM Features
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