A webinar is an event. Events are the only marketing activity where you automatically get people information and their attention. Think someone attending a webinar compared to viewing an advertisement. With an ad, you get a fleeting glimpse or, at best, a few seconds.
Example: An electronic meter manufacturing company generated 642 leads by sharing expertise that helped the people in their target audience solve a vexing problem.
A webinar is an online seminar consisting of a speaker and a slide deck. It is a virtual presentation broadcast over the internet from one computer to multiple devices. A webinar can be live or recorded.
Most webinars do not include a live video feed of the presenter, however, live video feeds may become more common as bandwidth becomes more available. A good webinar will also include engagement activities like polls, quizzes, live chat, and live Q&A.
Here is an example of a webinar.
People, including your customers and prospective customers, are attending webinars all the time. They attend webinars for these reasons:
Webinar Success Story: A webinar series we set up for an aviation chart company got 7000+ leads over a 5 part series.
Step 1 - Determine objectives and a relevant, engaging topic.
Step 2 - Create a branded theme to connect the expertise of your company and offering.
Step 3 - Build an effective and committed team.
Step 4 - Acquire the tools and technology to deliver the broadcast, record the webinar, and enable audience engagement.
Step 5 - Promote the webinar.
Step 6 - Do the live webinar broadcast.
Step 7 - Post-webinar contact, engagement, and nurturing
Step 8 - Measure, report, and deliver the leads.
MMG has been creating and executing educational webinars for my electronics manufacturing company for the past 3 years. We have filled our sales pipeline with hundreds of qualified leads using
David Love Rotronic Insturment Corp.
At MMG, we're passionate about helping manufacturing companies to generate more qualified leads for the sales team. We've found that educational webinars are a great way to grow a manufacturing business. Let's take a look at your business and find a topic, speaker, and webinar that gets your company hundreds of qualified leads!
Bruce McDuffee Manufacturing Marketing Group
Intrigued, but not sure where to start? Set up a free webinar consultation and we'll discuss your expertise, audience pain points, topic, your team, timeline, goals, and just how many leads we think you can get.