Marketing Planning Package
The Marketing Planning Package addresses these types of challenges that are very common to B2B manufacturers:
- Lack of awareness in your target market
- Not enough leads to grow your business
- Traditional marketing just isn't working
- Always having to fight for business on lowest price
- Unable to get traction with digital marketing
The Marketing Planning Package is a 3-month project that starts with a comprehensive discovery phase and ends with a fully vetted, approved and actionable marketing plan designed to increase awareness and get you more qualified leads.
Here is how we work:
- Month 1 - We start off with a comprehensive discovery phase where I meet with you, the marketing lead, your leadership and your stakeholders to gain a complete understanding of the current situation.
- Month 2 - We conduct a deep dive research phase where we assess the characteristics of your firm's SWOT, define the target audience, and analyze the competitive landscape.
- Month 3 - Based on the information we discover, the business goals and the marketing objectives, we develop a complete and proper marketing plan built around the "New Way" marketing strategy.
The outcome is a comprehensive marketing plan which includes:
- 7 components
- Current Situation
- Objectives & Goals
- Market Analysis
- Competitive Analysis
- Marketing Strategy
- Marketing Programs
- Measurement & Control
- An action plan with milestones
- Six months of follow up support
The price for this service is $10,500. In addition to the marketing plan, you'll get:
- More awareness in your target market
- More leads for more revenue
- Higher profitability
The price does not include the cost of travel and lodging that may be associated with the engagement.
The best way to learn more is to set up a discovery phone call where you can ask me about the Marketing Plan Engagement process, the New Way concept or more about the way it works.
Step 1: I'll send you a proposal/agreement to review.
Step 2: Return the signed agreement along with a check for $3,500 to officially secure MMG services.
Step 3: I'll send you an initial questionnaire and ask you to complete it before the kick-off meeting.
Step 4: We choose a start date for the kick off meeting at your site (or virtual) and the 3-month Deluxe "New Way" Marketing Planning Package is underway.