Guest Expert: Tom Repp, CEO and Owner, The Repp Group
Answers and discussion addressing these questions:
- Why is there a huge opportunity for manufacturing marketers and their organizations?
- Could you provide a couple of real life examples?
- You wrote a post on your Market Pipeline blog titled “Why Understanding Content Saturation is a Bonanza for Industrial Marketers”, could you summarize this idea of content saturation and why it is a potential bonanza?
- You’ve mentioned content marketing a few times, I think most of our listeners may have heard the term, but are not sure about the definition. Could you give us your definition of content marketing?
- In your Industrial marketing consulting practice, are you seeing a big uptake in content marketing and the other types of marketing we’ve been talking about today?
Challenge Question - submitted by Anonymous
- Our website traffic has been steadily declining over the past 6 months and everyone is freaking out about it. We're not sure why this is happening, could you give a couple of ideas about what we should investigate?
- Content marketing works, but it's hard and it's worth getting some outside help.
- Take advantage of the huge opportunity by embracing modern marketing strategy and tactics; SEO, content marketing and marketing automation.
- Check out Tom's related blog posts: