This week we talk all about branding strategy for manufacturers. Is it worth the time and effort? Chris Wirthwein shares his experience and answers the question with some 'yes' and some 'no'. In short, a strong manufacturer brand can be a huge advantage if approached from a customer centric approach. Listen and learn if you should pursue branding or just let it die.
Most manufacturing websites are pretty poor. Sorry, but it's true. Typically, they are focused on describing the company and the products with little regard for the website visitor's problems or needs. The good news is that 90% of your competitors' websites are just as bad, so you have a big opportunity to take a leading position and usurp the search traffic. Tim Doyle talks about how to build a top performing manufacturing website in this week's podcast.
Guest: Tim Doyle, VP Sales at TopSpot
In this episode, we discuss the power and potential of LinkedIn for lead generation in manufacturing organizations. Bill Sterzenbach from Upward shares ideas, suggestions and real stories about how you, the manufacturing marketer, can and should use LinkedIn for lead generation; more qualified leads, higher conversion rates and a full sales pipeline.
This week we are re-posting the most popular episode of the year. Did you know that content marketing has super powers to grow your manufacturing business? It's true, but you need to know how to release the superpower. Robert Rose shares just how powerful content marketing can be for your business.
This week, we delve into the importance of marketing planning. Remember the comedian, Rodney Dangerfield? His shtick was “I don’t get no respect”. I wrote a blog post a few weeks ago, suggesting that Marketing is the Rodney Dangerfield of manufacturing because marketing gets no respect in manufacturing. And why is that? The 2 biggest challenges I hear from manufacturing CEOs, leaders, VP Sales is always (after talent acquisition) that they need more leads and more awareness in their target markets.
This week we learn about a government program that offers matching funds for marketing initiatives. Who’s interested in some federal grant matching funds? Did you know there is a federal program called Trade Adjustment Assistance for Firms (TAAF) that will match up to your $75,000 investment in certain initiatives including; production, information systems, management, quality and, of course, my favorite initiative, marketing.