Bruce McDuffee

    Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult but it can be extremely rewarding. Together, we're going to transform Manufacturing Marketing and you're going to love the new manufacturing marketing model.

    Recent Posts

    How to Use LinkedIn for Lead Generation

     

    In this episode, we discuss the power and potential of LinkedIn for lead generation in manufacturing organizations. Bill Sterzenbach from Upward shares ideas, suggestions and real stories about how you, the manufacturing marketer, can and should use LinkedIn for lead generation; more qualified leads, higher conversion rates and a full sales pipeline.

    If You Work with Distributors, Look Out for a Major Disruption

     

    The Super Power of Content Marketing

     

    This week we are re-posting the most popular episode of the year. Did you know that content marketing has super powers to grow your manufacturing business? It's true, but you need to know how to release the superpower. Robert Rose shares just how powerful content marketing can be for your business.

    MM 090 - Ignore Marketing Planning at Your Own Risk

     

    This week, we delve into the importance of marketing planning. Remember the comedian, Rodney Dangerfield? His shtick was “I don’t get no respect”. I wrote a blog post a few weeks ago, suggesting that Marketing is the Rodney Dangerfield of manufacturing because marketing gets no respect in manufacturing. And why is that? The 2 biggest challenges I hear from manufacturing CEOs, leaders, VP Sales is always (after talent acquisition) that they need more leads and more awareness in their target markets.

    MM 089 - Save Money and Make Money with Marketing Ops

     

    MM 088 - Who Wants Grant Money for Manufacturing Marketing?

     

    This week we learn about a government program that offers matching funds for marketing initiatives. Who’s interested in some federal grant matching funds? Did you know there is a federal program called Trade Adjustment Assistance for Firms (TAAF) that will match up to your $75,000 investment in certain initiatives including; production, information systems, management, quality and, of course, my favorite initiative, marketing.

    MM 087 - Manufacturers and the Coaching Conundrum

     

    This week we're talking about an under-utilized method for growing your manufacturing business, a business coach. Learn about the benefits, what makes a good candidate and how it works.

    Guest: Colonel (ret) Burl Randolph, Founder, President, Chief Consultant of MyWingman, LLC
    Website: MyWingman, LLC
    Burl offers a free consultation if you want to learn more about his coaching service - contact information is on the Guest Experts page.

    Get started with your marketing plan. Free templates and sample manufacturing marketing plan.

    Highlights:

    • [4:00] Burl explains the difference between coaching and mentoring and introduces the concept of your professional and/or business blind spot.

    MM 086 - Sales and Marketing Alignment for Manufacturers

     

    MM 085 - A Major Disruption in the Manufacturer - Distributor Relationship is Happening Now!

     

    Anyone interested in a Manufacturing Marketing Mastermind group? Send me an email bruce@mmmatters.com and let me know what you think.

    Our guest expert today is going to talk about the major disruption that is affecting the manufacturer - distributor - end user relationships and how your company can be the survivor.

    MM 084 - Recruitment Tips for Manufacturers

     

    This week we push the envelope and discuss recruitment and selection process in manufacturing industry. It's all about creating a culture that positions your firm as a highly desirable place to work. Here's how you can achieve that perception.

    Guest:
    Adrian Hargreaves, Managing Director, Hargreaves Marketing Ltd
    Website: hargreaves-marketing.co.uk

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