Bruce McDuffee

    Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult but it can be extremely rewarding. Together, we're going to transform Manufacturing Marketing and you're going to love the new manufacturing marketing model.

    Recent Posts

    MM 087 - Manufacturers and the Coaching Conundrum


    This week we're talking about an under-utilized method for growing your manufacturing business, a business coach. Learn about the benefits, what makes a good candidate and how it works.

    Guest: Colonel (ret) Burl Randolph, Founder, President, Chief Consultant of MyWingman, LLC
    Website: MyWingman, LLC
    Burl offers a free consultation if you want to learn more about his coaching service - contact information is on the Guest Experts page.

    Get started with your marketing plan. Free templates and sample manufacturing marketing plan.


    • [4:00] Burl explains the difference between coaching and mentoring and introduces the concept of your professional and/or business blind spot.

    MM 086 - Sales and Marketing Alignment for Manufacturers


    MM 085 - A Major Disruption in the Manufacturer - Distributor Relationship is Happening Now!


    Anyone interested in a Manufacturing Marketing Mastermind group? Send me an email and let me know what you think.

    Our guest expert today is going to talk about the major disruption that is affecting the manufacturer - distributor - end user relationships and how your company can be the survivor.

    MM 084 - Recruitment Tips for Manufacturers


    This week we push the envelope and discuss recruitment and selection process in manufacturing industry. It's all about creating a culture that positions your firm as a highly desirable place to work. Here's how you can achieve that perception.

    Adrian Hargreaves, Managing Director, Hargreaves Marketing Ltd

    MM 083 - Content Marketing, who cares? Manufacturers do!


    This week we're discussing content marketing, why it's uniquely suited to the manufacturing industry, and how to get started. 

    Kasim Aslam, Founder & CEO at Solutions 8 
    Kasim's book: The 7 Critical Principles of Effective Digital Marketing

    MM 082 - Is Social Media Good for Your Manufacturing Business?


    This week we’re going to discuss social media. I’ll ask the question that each and every one of you should ask or should have asked before you dive into any social media platform. “Is Social Media Good for Your Manufacturing Company?”  We’ll talk about what questions you should ask and answer to determine if they answer is yes social media is good or no social media is not good.

    MM 081 - Customer Focus, the Key to Great Content Marketing


    This is an interesting and insightful story about a traditional manufacturer of measurement instruments and how they are making the pivot from 80-20% product pitching to sharing expertise to 20-80% in favor of sharing education and expertise. They are achieving this feat with customer focus and content marketing.

    MM 080 - LEAN was Then, Marketing is Now


    MM 079 - A Lead Generation Case Study


    This week, we are sharing an industrial construction company lead generation case study. It’s a little outside of the manufacturing space and closer to the construction space, but the principals for leadgen apply. The case is about a company that designs and constructs aquatic experiences, i.e. city pool facilities. Listen to a step by step process our guest expert went through to accomplish the goal. In fact, this case will demonstrate how they increased leads by 700%!

    MM 078 - Strategy vs Tactics


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