Bruce McDuffee

    Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult but it can be extremely rewarding. Together, we're going to transform Manufacturing Marketing and you're going to love the new manufacturing marketing model.

    Recent Posts

    MM 073 - Lead Generation with CAD Files

     

    MM 072 - Inbound Marketing for Manufacturers Case Study

     

    MM 071 - Is Branding Dead for Manufacturers?

     

    MM 070 - Old School Marketing; That was Then, This is Now

     

    MM 069 - Pros and Cons of Outsourcing Marketing

     

    MM 068 - CAD Files for SEO and Awareness

    MM 067 - Digital Marketing for Manufacturing - do or die

     

    MM 066 - The Power of Agility for Small & Medium Manufacturers

     

    In this episode, we discuss the advantages that are available to small and medium size manufacturing companies because of their innate ability to make quick marketing decisions and relatively quick strategic or tactical changes. Adam is a practitioner who has proven this idea as a marketing manager working with and marketing to manufacturers.


    Guest: Adam Robinson, Marketing Manager at Cerasis

    Highlights:

    • The reason that SMB manufacturers have an advantage is, simply, there is less bureaucracy and fewer people to approve content. You can also spread the word internally faster and easier. Take advantage of this difference. [6:00]
    • LinkedIn Groups are a great place to share your message, knowledge or expertise with a target audience.  Choose a group and share knowledge. Ask a question and post answers. [11:00]
    • Action Items - build a content plan to create content that your audience wants to consume; distribute content on a regular schedule; get the sales team and leadership involved with your content marketing strategy and execution. [14:30]
    • Adam shares ideas how to get over the perception that marketing is a servant to sales. Show sales that marketing can be a powerful force to help sales achieve their goals. [20:00]

    MM 065 - Using LinkedIn for Business Development

     

    MM 064 - Website Tips for Manufacturers

     

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