Bruce McDuffee

    Bruce McDuffee has been on the ground in manufacturing marketing and sales for the past 20 years. He has been a field sales person, a global marketing director and now an independent consultant focused on helping manufacturing organizations get their growth on with modern marketing strategy, tactics, tools and teams. Bruce has been where you are now. He's had his share of ups and downs with the challenges of manufacturing marketing. He's been successful in converting the strong product culture to one of helping customers to be better. He is practiced at transforming the marketing function from a service center to sales and product into a valued and strategic contributor able to make a difference with audience engagement and proving contribution to revenue. Marketing for manufacturers is difficult but it can be extremely rewarding. Together, we're going to transform Manufacturing Marketing and you're going to love the new manufacturing marketing model.

    Recent Posts

    MM 057 – B2B Manufacturing Content Marketing Research – the inside scoop

    MM 056 - Quarterly Roundup - Three Most Popular Podcasts Fall 2016

    MM 055 – Lead Generation with Content Marketing

    MM 054 – Return on Investment in Manufacturing Marketing

    MM 053 – Demand Generation for Manufacturers

    LinkedIn ProFinder Contest - my entry

    My marketing services and consulting business, Manufacturing Marketing Institute, was created and designed to serve the manufacturing industry. Our mission is to help manufacturers increase sales and gain competitive advantage in their markets through advancing their practice of marketing. We produce a weekly podcast called Manufacturing Marketing Matters where guest experts are interviewed sharing their expertise, advice and wisdom with the audience of manufacturers and their marketers. We produce educational videos, webinars and documents in support of the mission and make them freely available.

    MM 052 - Robert Rose talks about the power and potential for content marketing

    MM 051 - Learn Exactly What Your Reps Need from You to Sell More

    MM 050 – Case Study - How Developing a Resource Center Grows a Manufacturing Company

    MM 049 – Are You Truly Customer Focused?

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