Meet the Manufacturing Marketing Experts

 

Bruce Clark Bruce Clark

Post Date: 07/24/2017
Topic: Ignore Marketing Planning at Your Own Risk

Professor Clark’s primary research interests are in marketing strategy and managerial decision-making, especially as they relate to competition and performance measurement. He teaches courses in marketing strategy and management in the High-Tech, Full-Time, and Part-time MBA programs as well as marketing management at the undergraduate level.

A former product manager for computer software at Sunburst Communications, Professor Clark has worked with American Express and in consulting or executive education roles at Blue Cross/Blue Shield, Compaq, EMC, Intel, Masterfoods, Ropes & Gray, Schering AG, and Shell International. He has also served on the faculty of the Anderson Graduate School of Management, University of California, Los Angeles, and the Cranfield School of Management (UK). He has been an advisor on MBA Field Consulting Projects.

Contact Info Email: b.clark@northeastern.edu LinkedIn: Bruce Clark Twitter: @bruceclarkprof Company: D'Amore-McKim School of Business Northeastern University

Northeastern Online MBA Program

 

Andrea Olson Andrea Olson

Post Date: 7/17/2017
Topic: Save Money and Make Money with Marketing Ops

The author of "No Disruptions: The New Future For Mid-Market Manufacturing", Andrea Olson is inspiring and educating industrial business leaders on how to transform their outlook and approach to Marketing, Technology, and Communications to operate more efficiently and increase profitability. 

Andrea's 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech start-up and led the strategic marketing efforts at two global industrial manufacturers. Andrea is the CEO of Prag'madik, an Operational Strategy Consultancy, and also the Director of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.

Contact Info LinkedIn: Andrea Olson Twitter: @Pragmadik Company: Prag'madik

No Disruptions: The New Future for Mid-Market Manufacturing


 

Amy Graziano Amy Graziano

Post Date: 07/10/2017
Topic: Who Wants Grant Money for Manufacturing Marketing?

Amy Graziano started with RMTAAC in 2005 and has over twenty years of experience in marketing and database marketing management. Prior to joining RMTAAC, Amy spent time as a product manager and database marketing manager in the telecom industry and in the financial services industry.

In these positions, she developed new business plans and diversified product plans as well as assisted in the launch of significant business development strategies and marketing initiatives.  Amy holds a Bachelor of Business Administration from the University of Wisconsin at Madison with a double major in Marketing and Management.

Contact Info Email: graziano@rmtaac.org LinkedIn: Amy Graziano Company: Rocky Mountain Trade Adjustment Assistance Center Phone: 303-499-8222


Tania Bahr-Torline Tania Bahr-Torline

Post Date: 07/10/2017
Topic: Who Wants Grant Money for Manufacturing Marketing?

Tania Bahr-Torline has been helping manufacturers strengthen and grow their businesses with assistance from the TAA for Firms Program since 2003.  She has over 20 years of experience in marketing and business strategy, in addition to her experience as a mechanical engineer.   Prior to joining RMTAAC, Tania worked for major companies in the aerospace and telecommunications industries.

Her experience includes product design and manufacturing, corporate and field marketing, and management.  Tania earned her Bachelor of Science degree in Mechanical Engineering from the University of Colorado Boulder.  She also earned her Master of Business Administration from the University of Colorado Boulder Leeds School of Business with an emphasis in Marketing.

Contact Info Email: torline@rmtaac.org LinkedIn: Tani Bahr-Torlilne Company: Rocky Mountain Trade Adjustment Assistance Center Phone: 303-499-8222


Burl Randolph Burl Randolph

Post Date: 07/03/2017
Topic: Manufacturers and the Coaching Conundrum

Burl Randolph, COL, USA Retired is the Founder, President, and Chief Consultant of MyWingman, LLC. As a Doctoral Student, Doctor of Management in Organizational Leadership, Burl specializes in management, leadership, mentoring, organizational diagnosis and design, and several other facets of business. With over 34 years of experiences in management and leadership, Burl is also an executive coach, mentor, peer group facilitator, published author, certified in social/behavioral research investigation, and has over 5,000 hours of executive and 10,000 hours of mid-level coaching and mentoring.

Burl is a Founding Board Member and the Director of International Mentoring for the Foreign Affairs Council, and the Director of Operations for Midwest Manufacturers Business Coalition, both 501(C)3 non profit organizations.

Contact Info Email: burl@mywingmanllc.com LinkedIn: Burl Randolph Company: My Wingman, LLC

Contact Burl for a free consultation about coaching and find out if it is right for you.
Telephone: 866-242-2260


Desiree Grace Desiree Grace

Post Date: 06/26/2017
Topic: Sales and Marketing Alignment for Manufacturers

Desiree is Vice President of Sales and Marketing at Anamet Electrical. For over 20 years Desiree has excelled at cultivating lasting relationships with customers and strategic partners in order to secure additional wallet share throughout the entire relationship. Beyond this foundation that has led to numerous revenue increases for multiple companies, she is passionate about equipping teams with the best practices needed to become senior sales and marketing leaders.

Desiree has a track record of working outside traditional Sales and Marketing roles to advance the goals of the entire organization, especially in the areas of Finance and Accounting, Human Resources, and Operations.

Contact Info LinkedIn: Desiree Grace Website: Anamet Electrical Company: Anamet Electrical, Inc.


Derek Weber Derek Weber

Post Date: 6/19/2017
Topic: A Major Disruption in the Manufacturer - Distributor Relationship is Happening Now!

Derek is president at goBRANDgo.

Contact Info LinkedIn: Derek Weber Blog: Work, Insights, and Wins Company: goBRANDgo


Adrian Hargreaves Adrian Hargreaves

Post Date: 06/12/2017
Topic: Recruiting Tips for Manufacturers

Adrian is a performance measurement and support consultant specializing in sales, marketing, training, development, continual professional development (CPD) and recruitment. He has experience in various sales and marketing roles with well known UK companies in several different industries including manufacturing. Professionally qualified to Diploma level with the Chartered Institute of Marketing.

Contact Info Email: adrian@hargreaves-marketing.co.uk LinkedIn: Adrian Hargreaves Company: Hargreaves Marketing Ltd.


Kasim Aslam Kasim Aslam

Post Date: 06/05/2017
Topic: Content Marketing, who cares? Manufacturers do!

Kasim Aslam is the Founder and Chief Strategist of Solutions 8. Kasim’s background is in custom application architecture and development with over ten years of experience in software engineering. He has built custom web and software applications for organizations in a myriad of sectors. Kasim is on the Scottsdale Chamber of Commerce’s Economic Development Advisory Council as well as the Public Policy Advisory Council. He enjoys traveling with his wife, reading, playing basketball (he isn’t any good) and writing thinly veiled, narcissistic lists of his feeble accomplishments.

Contact Info LinkedIn: Kasim Aslam Twitter: @solutions_8 Blog: Solutions 8 Company: Solutions 8


Robbin Bloci=k Robbin Block

Post Date: 5/29/2017
Topic: Is Social Media Good for Manufacturing?

As the lead consultant at Blockbeta Marketing, Robbin's experience spans more than 25 years working with businesses of all sizes. She helps small-to-medium business owners translate their business objectives into marketing actions they can take to grow their businesses. Through her methods, she cuts through all the marketing clutter and hype to help them focus on the right strategies and choose the correct techniques.

Contact Info LinkedIn: Robbin Block Twitter: @robbinblock Twitter: Blockbeta Marketing Website: www.blockbeta.com Blog: Block's Blog Company: Blockbeta Marketing


rick-ellie.jpg Tom Brewer

Post Date: 05/22/2017
Topic: Customer Focus, the Key to Great Content Marketing

Tom is a creative thinker with a range of experience in different marketing channels. Accustomed to writing a prolific amount of copy under tight deadlines. Generates and executes novel ideas that help tell a brand’s story in new ways.

Contact Info LinkedIn: Tom Brewer Website: VEGA.com/radar Company: VEGA Americas


Ed Marsh Ed Marsh

Post Date: 05/15/2017
Topic: LEAN was Then, Marketing is now

Ed is a consultant & exec mgmt/board level advisor on revenue growth strategy. Previous roles include president, CEO and managing director of companies in B2B, B2G & B2C segments, & his work focuses on revenue & profit growth opportunities for industrial companies in all stages of sales channel - manufacturer, OEM and distribution.

He works with companies that are committed to eliminating the dissonance that often exists between rigorous, scientific management of operations and manufacturing - and a generally cavalier approach to revenue growth.

Contact Info LinkedIn: Ed Marsh Company: Consilium Global Business Advisors, LLC


john bracamontes John Bracamontes

Post Date: 5/8/2017
Topic: Lead Generation Case Study

John is a digital marketing executive, manager and leader. He is president at Acumen Studio where he is a problem solver and a people person. He transforms digital marketing & ecommerce for companies through the integration and acquisition of technology & talent. His mission is increasing awareness, engagement, conversion, usability and efficiency across digital mediums and platforms.

Contact Info LinkedIn: John Bracamontes Blog: Digital Marketing Blog Company: Acumen Studio


randall laveau Randall LaVeau

Post Date: 5/1/2017
Topic: Strategy vs Tactics

Randall Laveau is a Marketing Practice Lead for SBI. His role is to help clients “make the number”.

Contact Info Email: randall.laveau@salesbenchmarkindex.com LinkedIn: Randall LaVeau Company: Sales Benchmark Index (SBI) Company website: https://salesbenchmarkindex.com/


Jason Zenger Jason Zenger

Post Date: 04/17/2017
Topic: The Magic Behind Consistent Communication to Increase Brand Awareness

Jason Zenger is president of Zenger's. The ZENGERS Industrial Team of metalworking specialists decrease costs and increase the productivity of metalworking clients by applying the best tooling for the job and utilizing vending & tool crib management technology while Jason plays podcast host. Jason and his family are very active with their church where they seek to see the City of Chicago transformed. Check out Jason's podcast, Making Chips.

Contact Info LinkedIn: Jason Zenger Website & Podcast: Making Chips Company: Zenger's


rick-ellie.jpg Rick Ellis

Re-Post Date: 04/10/2017
Topic: Create Content that Educates, Entertains and Engages

Rick Ellis is the Director of Audience Marketing and Managing Director of Oil & Gas Engineering at CFE Media.  Rick has worked in business to business media for over 30 years, with marketing positions at Cahners Publishing, Reed Business Information and UBM. Rick enjoys spending time in the Colorado mountains with his family, loves dogs and Tai Chi.

Contact Info Email: rellis@cfemedia.com LinkedIn: Rick Ellis Company: CFE Media


rick-ellie.jpg Kevin Connor

Post Date: 4/3/2017
Topic: Importance of Internal Marketing for Manufacturers

Kevin is a high impact marketing leader with expertise in B2B and B2C markets. He is highly effective at evaluating market opportunities and managing products through all stages of product lifecycle. He has extensive strategic marketing & planning experience across three industries: consumer packaged goods, technology and building products. Kevin is experienced in international business with different business models, go-to-market approaches, and channels to market.

Contact Info LinkedIn: Kevin Connor


 

rick-ellie.jpg Nick Goellner

Post Date: 3/27/2017
Topic: Lead Generation with CAD Files

Nick helps businesses connect with audiences to drive profitable action. He does that by marketing with content. Nick believes the best brands treat their content like it’s a product and design marketing strategies around well researched buyer personas. Nick is passionate about content marketing that turns creativity and expertise into value for the audience. He believes great content is an asset, not an expense.

Contact Info LinkedIn: Nick Goellner Company: Corkill Insurance

 


rick-ellie.jpg Todd Hockenberry

Post Date: 3/20/2017
Topic: Inbound Marketing for Manufacturers Case Study

Todd and his company work with B2B companies to grow their top line by helping people implement common sense sales, marketing, and business development principles.

B2B Industrial buyers are changing. Todd and Top Line Results help improve sales and marketing performance by showing you how to align your marketing and sales teams with the way people buy using online and offline strategies.

Contact Info LinkedIn: www.linkedin.com/in/toddhockenberry/ Twitter: @toplineresults Company: Top Line Results

 


rick-ellie.jpg Chris Wirthwein

Post Date: 3/13/2017
Topic: Is Branding Dead for Manufacturers?

Chris is CEO of Indianapolis-based 5MetaCom, a leading advertising, strategy and brand advisory firm focusing solely on brands in the technical and scientific products category. He helps clients people-power their brands, advising them on strategy, messaging, communications and tactical implementation in the marketplace. The agency’s client list of domestic and global brands has included: Owens Corning, Dow AgroSciences, Roche Diagnostics, Praxair Surface Technologies, Eli Lilly and Company, Firestone, Land O’ Lakes, Black & Decker, Honeywell, Bristol-Myers and many others. Chris is author of three books, including The People Powered Brand and Brand Busters: 7 Common Mistakes Marketers Make. Chris is a graduate of Butler University.

Contact Info Email: cwirthwein@5metacom.com LinkedIn: www.linkedin.com/in/frankmummolo6cylindersuccess/ Company: 5MetaCom

 


rick-ellie.jpg Frank Mummolo

Post Date: 3/6/2017
Topic: Old School Marketing; That was Then, This is Now

Frank brings over 25 years of senior management business leadership, across a broad range of industries. During his career, Frank has acquired “hands-on” experience in a number of industries, including consumer products, business services, technical manufacturing, chemicals and plastics, automotive, printing, electronics, hi-tech, and advertising and promotional fulfillment. He has led start-ups and new ventures, engineered turnarounds, bought and sold businesses, headed up and consulted for small- to medium-sized private and public companies and has been active in capital markets.

Contact Info Email: frank@6cylindersuccess.com LinkedIn: www.linkedin.com/in/frankmummolo6cylindersuccess/ Company: MCA Consulting Services

 


rick-ellie.jpg Steve Melito

Post Date: 2/27/2017
Topic: Pros and Cons of Outsourcing Marketing

Steve Melito is an award-winning content developer specializing in manufacturing, material science, and homeland security. He is the founder and owner of Thunderbolt Business Services, a content marketing agency with clients and partners in the United States, Canada, and India.

Before starting his own business, Steve was the Manager of Engineering Editorial Content at GlobalSpec (now IHS Engineering360 Media Solutions), where he won awards for profit acceleration and social media excellence. His prolific content creation and community-building were instrumental to the success of CR4: The Engineer’s Place for News and Discussion.

Contact Info Email: steve.melito@thunderboltbiz.com LinkedIn: www.linkedin.com/in/stevemelito/ Company: Thunderbolt Business Services

 


rick-ellie.jpg John Major

Post Date: 2/20/2017
Topic: Using CAD for SEO & Awareness

As a Mechanical Engineer with over 30 years of experience in both hardware and software, John has co-founded two start-ups focused on helping engineers and designers find, select, and use the parts they need and, at the same time, help Industrial Suppliers (manufacturers and distributors) succeed with online marketing. He is passionate about the internet sales and marketing opportunity for Industrial Suppliers via Online Search, Product Configuration eCommerce and CAD models for their customers.

Contact Info Email: jmajor@catalogds.com LinkedIn: www.linkedin.com/in/johnmajor1/ Company: Catalog Data Solutions, Inc.


 

rick-ellie.jpg Marcelo Prado

Post Date: 2/13/2017
Topic: Digital Marketing in Manufacturing – do or die

As the Customer Operations Global Process Manager, Marcelo is responsible for driving customer operations offerings across the commercial teams within General Electric. He focuses on customer onboarding, channel partner services, and sales performance management. He is also responsible for defining a vision and driving execution of Marketing-as-a-Service across the company. Marcelo has a special focus on automation and analytics to support business partners

Contact Info LinkedIn: www.linkedin.com/in/marcdprado/ Company: General Electric

 


rick-ellie.jpg Adam Robinson

Post Date: 2/6/2017
Topic: The Power of Agility for Small & Medium Manufacturers

Adam oversees marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. He works directly with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations.

Contact Info LinkedIn: www.linkedin.com/in/markadamrobinson/ Company: Cerasis

 


rick-ellie.jpg Bill Sterzenbach

Post Date: 1/30/2017
Topic: Using LinkedIn for Business Development

One of Bill’s primary functions is process optimization and team engagement. He also spends a bit of his time on interactive team oversight, recruitment, and management systems.

Contact Info LinkedIn: www.linkedin.com/in/billsterzenbach Twitter: @Go_Upward Company: Upward

Upward special offer to podcast listeners: Complimentary lunch and learn about LinkedIn. Request via the contact form on the website. Mention that you heard it on MM Matters.

 


rick-ellie.jpg Tim Doyle

Post Date: 1/23/2017
Topic: Website Tips for Manufacturers

Tim Doyle is an industrial internet marketing and sales management professional dedicated to serving his customers diverse business goals. With 30 years of experience working with industrial companies to get their digital message in front of their target audience.

Contact Info Email: tim@topspotims.com LinkedIn: www.linkedin.com/in/timdoyle4 Company: TopSpot

TopSpot special offer to podcast listeners: Complimentary website audit. Contact Tim via email and include the words “Site Audit” in the subject line.


rick-ellie.jpg Debbie Pierce

Post Date: 1/16/2017
Topic: Channel Partner Sales Strategy for Manufacturers

Debbie Pierce is CEO of NitroMojo, a sales & marketing technology that seamlessly integrates End Buying Customers & Partner Channels with a Manufacturer’s Sales and Marketing processes. Debbie has worked with 100’s of manufacturing organizations throughout her career including owning a successful B2B Marketing Agency for 14 years.

Contact Info Email: dpierce@nitromojo.com LinkedIn: http://www.linkedin.com/in/debbie-pierce-6383615a Company: Nitromojo

Nitromojo special offer to podcast listeners: Complimentary analysis of customer experience. Contact Debbie via email to take her up on this complimentary offer.


rick-ellie.jpg Andrea Olson

Post Date: 1/9/2017
Topic: Differentiation – What is it? How to get it?

Andrea Olsen is a 4-time ADDY® award-winner, with 20 years of direct, digital, social, technology and content marketing expertise that exceeds customer/client growth and cost-reduction expectations for companies ranging from SaaS/web development firms and advertising agencies, to multi-million dollar international manufacturers.

Contact Info Email: andrea.olson@pragmadik.com LinkedIn: www.linkedin.com/in/olsonandrea1 Twitter: @pragmadik Website: [object Object] Company: Prag’madik


rick-ellie.jpg Hamid Ghanadan

Post Date: 4/25/2016
Topic: Marketing to Scientists, Engineers and other Technical Disciplines

Hamid Ghanadan is a marketing strategist and the founder of The Linus Group, which is a strategic marketing firm focused on creating experiential marketing for science and healthcare.  He is also the author of Persuading Scientists, which is the first book in the business literature that focuses on our industry.  As a biochemist, Hamid focused his career on understanding how scientists make decisions, and how they are influenced.  Hamid is a frequent keynote speaker at many industry events, as well as wider media such as TEDx.

Contact Info Email: hamid@thelinusgroup.com LinkedIn: https://www.linkedin.com/in/hghanadan Twitter: @LinusReport Company: The Linus Group


rick-ellie.jpg Tom Repp

Post Date: 12/27/2016
Topic: Manufacturing Marketing Predictions for 2017

Tom is the owner and principal at The Repp Group, a team of marketing & technical specialists who create web-based campaigns that increase sales leads for mid-size industrial companies. Tom is both a sales & marketing professional with a passion for helping industrial marketers leverage the web for sales leads and maximum growth.  Like to know a little more about Tom, read his complete bio.

Contact Info Email: twrepp@thereppgroup.com LinkedIn: www.linkedin.com/in/tomrepp Twitter: @tomrepp Company: The Repp Group


rick-ellie.jpg Pam Didner

Post Date: 12/19/2016
Topic: Global Manufacturing and Content Marketing

Creating global marketing strategy and refining marketing processes is Pam’s forte. She works with all types of marketing teams to help them excel! In addition to the above, Pam has a proven global marketing process to guide a company’s content marketing efforts & achieve business results. Her team consistently helps companies maximize collaboration between headquarters and local teams or between corporate and divisions.

Contact Info Email: pdidner@gmail.com LinkedIn: www.linkedin.com/in/pamdidner Twitter: @pamdidner Website: www.pamdidner.com


rick-ellie.jpg Amber Cooleen

Post Date: 12/12/2016
Topic: Top 5 Industrial Marketing Trends for 2017

Amber Cooleen is Senior Portfolio Marketing Manager for Engineering360 Media Solutions. In this role, she oversees all content creation, sales enablement, social media, thought leadership, and branding/messaging, as well as public relations and advertising.

 Amber has been with Engineering360 Media Solutions since 2005.  Prior to joining the company, she held communications leadership roles with Century 21 Real Estate Corporation. Amber holds a BA and MA in Corporate & Organizational Communications degree from Fairleigh Dickinson University. 

Contact Info Email: amber.cooleen@ieeeglobalspec.com LinkedIn: www.linkedin.com/in/amberdevin Company: IEEE Engineering360


rick-ellie.jpg Lisa Murton Beets

Post Date: 12/5/2016
Topic: 2017 B2B Manufacturing Content Marketing Research – the inside scoop

Lisa oversees all aspects of Content Marketing Institute’s (CMI’s) annual and custom research projects. These include the annual content marketing survey, conducted every summer, and custom surveys for brands including Adobe Connect, PRNewswire, GoAnimate, and Advance Ohio. In her role, she works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers.

Contact Info Email: lmb@contentinstitute.com LinkedIn: www.linkedin.com/in/lisabeets Twitter: @LisaBeets Company: Content Marketing Institute

 


rick-ellie.jpg Vince Koehler

Post Date: 11/21/2016
Topic: Lead Generation with Content Marketing

Vince’s focus is helping B2B Marketing and Sales leaders Make Your Number. He has a passion for helping clients succeed by hitting their revenue goal.

In his role as the marketing practice leader at SBI, he uses the benchmarking method to help marketing teams accelerate their company’s rate of revenue growth. This allows his clients to implement the emerging best practices from the top marketing organizations. Vince’s goal is to connect the corporate, product, marketing, and sales strategies to drive strategic alignment and results.

Contact Info Email: vince.koehler@salesbenchmarkindex.com LinkedIn: www.linkedin.com/in/vinkoe Twitter: @vinkoe Website & Podcast: Sales Benchmark Index

 


rick-ellie.jpg Michael Brenner

Post Date: 11/14/2016
Topic: Return on Investment in Manufacturing Marketing

Michael has been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries. The one thing that ties his experience together is the use of customer information and market insights to drive results-based marketing strategies and true ROI through higher sales and customer loyalty. He then spent more than 7 years at software company SAP, as their first head of Digital Marketing and their first head of Content Marketing. Michael built an award-winning content marketing program for SAP that continues to this day.

Michael believes his experience in sales, field marketing, product development, global marketing along with functional expertise in customer insights, database marketing, search marketing, media buying, social media, content marketing strategy and lead generation provides him with the unique perspectives that today’s market requires.

Contact Info Email: michael@marketinginsidergroup.com LinkedIn: www.linkedin.com/in/michaelbrenner Twitter: @brennermichael Blog: Marketing Insider Group Company: CFE Media

 


rick-ellie.jpg Carlos Hidalgo

Post Date: 11/7/2016
Topic: Demand Generation for Manufacturers

Carlos Hidalgo has over 20 years’ experience as a B2B marketing and is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. As CEO and Principal of ANNUITAS®, Carlos drives strategy and leads core practice teams for enterprise clients globally. Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”

Contact Info Email: carloshidalgo@annuitas.com LinkedIn: www.linkedin.com/in/carlos-hidalgo-4a805a1 Twitter: @cahidalgo Company: CFE Media Company website: Annuitas


rick-ellie.jpg Robert Rose

Post Date: 10/31/2016
Topic: How to Gain Significant Advantage with Content Marketing in Manufacturing

Robert currently serves as the Chief Strategy Advisor for the Content Marketing Institute and is also a Senior Contributing Analyst for the Digital Clarity Group.  For more than 20 years, Robert has been helping marketers to tell their story more effectively. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.  Robert is also a featured writer and speaker at technology and marketing events around the world and is also the co-host of the podcast PNR’s This Old Marketing, with tens of thousands of listeners across 100 countries, and consistently a top rated marketing podcasts on iTunes.

Contact Info Email: robert@bigbluemoose.net LinkedIn: www.linkedin.com/in/robrose Twitter: @Robert_Rose Website: robertrose.net Company: Content Marketing Institute

 


rick-ellie.jpg Joel Blake

Post Date: 10/24/2016
Topic: How to Get More Distributor Sales

Joel Blake is co-owner of Marketing Technologies, an industrial sales and marketing agency serving the western United States since 1980. Headquartered in Boulder, Colorado, Joel’s team brings mechanical products to life using a robust lineup of manufacturing processes and a focus on “Made in USA” quality. Marketing Technologies specializes in metal, plastic, and electronic components for customers ranging from Fortune 500 corporations to bleeding-edge hardware startups. Joel holds a B.S. with Honors from Georgia Tech’s #1 ranked Industrial & Systems Engineering program.

Contact Info Email: joel@marketingtech.com LinkedIn: www.linkedin.com/in/joelblake Twitter: @joelrandyblake Company: Marketing Technologies

 


rick-ellie.jpg Mike Turner

Post Date: 10/17/2016
Topic: Case Study – How Developing a Resource Center Grows a Manufacturing Company

Mike architected the development and implementation of a demand generation system based on marketing automation and content-based nurturing. He leads the development of customer personas and content creation to engage customer interactions with relevant stories and information for each stage in the customer buying lifecycle. To track performance across the system, they established lead lifecycle models, engagement scoring models and marketing analytics. This new model resulted in sales of $15 million in the first six months.

Contact Info Email: m_turner@cox.net LinkedIn: www.linkedin.com/in/mikedturner

 


rick-ellie.jpg Bill Golder

Post Date: 10/10/2016
Topic: Are you truly customer focused?

Bill is the Co-Founder and CEO of Slingshot Growth Partners (www.slingshotgrowth.com), a consulting firm that helps companies develop and execute strategies for sustainable revenue growth.

 Prior to Slingshot, he held Chief Sales Officer positions for both Miller Heiman and Bulldog Solutions, in addition to holding executive roles at Kinko’s (now FedEx Office) and Office Depot.

Contact Info Email: bill@slingshotgrowth.com LinkedIn: www.linkedin.com/in/bill-golder-1176671 Twitter: @billgolder2 Company website: slingshotgrowth.com


rick-ellie.jpg David Meerman Scott

Post Date: 10/3/2016
Topic: New Rules and Old Rules for Sales and Marketing in Manufacturing + Newsjacking

David Meerman Scott speaks at conferences and events at companies and association worldwide and to date have presented in 41 countries and on all 7 continents. His presentations combine three essential qualities: entertainment, information, and motivation

As a speaker, his high energy presentations are a treat for the senses. His keynotes and masterclasses are an urgent call to action. Scale and media buying power are no longer a decisive advantage; what counts today is speed and agility. Real-Time is the mindset for the future – and content rules! David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon.

Contact Info Email: David@DavidMeermanScott.com LinkedIn: www.linkedin.com/in/davidmeermanscott Twitter: @dmscott Website: www.davidmeermanscott.com/ Blog: www.webinknow.com/


 

rick-ellie.jpg Donald McNaughton

Post Date: 9/26/2016
Topic: The New Leadership Role of Marketing in Manufacturing Requires Strong Change Management

Donald McNaughton, an Oliver Wight principal, is a consultant and educator providing companies with guidance on the design and implementation of effective business processes. Donald has over 30 Sales & Operations Planning implementations under his belt. Donald is a member of APICS and has received diplomas in Marketing and Sales from the Institute of Marketing Management, Johannesburg, South Africa, and a diploma in Advertising from the International Advertising Association, New York.

Contact Info Email: donald.mcnaughton@oliverwight.com Company: oliverwight.com

 


rick-ellie.jpg Sandra Zoratti

Post Date: 9/19/2016
Topic: The Manufacturer’s Moment – Now is the Time for Marketing to Take the Lead

As a proven global marketing executive, Sandra is most proud of her recently published book, Precision Marketing (on Amazon) and of her 2012 Marketer of the Year award from Business Marketing Association Colorado. Her book is based on a data-driven business practice she successfully created and launched from the ground up. Along with this accomplishment, she has a track record of creating and executing global marketing strategies and business development initiatives around the world that have generated growth and profitable revenue opportunities. In addition to “Precision Marketing: Maximizing Revenue Through Relevance”, she is also a contributing author to “Advice From the Top” book.

Contact Info LinkedIn: www.linkedin.com/in/sandrazoratti Twitter: @sandraz


 

rick-ellie.jpg Katrina Olson

Post Date: 9/6/2016
Topic: Understanding Your Target Audience Through Market Research

Marketing, public relations and communications consultant and practitioner with 30+ years’ experience in a broad range of industries including electrical manufacturing/distribution, financial, healthcare, technology, residential/commercial development, automotive, education, retail, and non-profit. Also provide corporate training and individual coaching in public relations, advertising, writing, content development and time management as well as writing projects for these disciplines. Interested in working with growing, entrepreneurial companies on PR/marketing/strategic communications planning and strategy.

Contact Info Email: katrina@katrinaolson.com LinkedIn: www.linkedin.com/in/katrinaolson Twitter: @WordGal122 Twitter: www.facebook.com/Katrina-Olson Website: www.katrinaolson.com

 


rick-ellie.jpg Andrea Olson

Post Date: 8/29/2016
Topic: How to Sell the Idea of an Advanced Marketing Function to an Old Manufacturing Company

Andrea Olsen is a 4-time ADDY® award-winner, with 20 years of direct, digital, social, technology and content marketing expertise that exceeds customer/client growth and cost-reduction expectations for companies ranging from SaaS/web development firms and advertising agencies, to multi-million dollar international manufacturers.

Contact Info Email: andrea.olson@pragmadik.com LinkedIn: www.linkedin.com/in/olsonandrea1 Twitter: @pragmadik Company: Prag’madik

 


rick-ellie.jpg Jerry Rackley

Post Date: 8/22/2016
Topic: The Fundamentals of Creating Effective Content

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. Jerry represents over three decades of international marketing, media relations and corporate communications expertise. He has spent the bulk of his career helping organizations build relationships with target audiences and then communicate their value propositions through various marketing channels. Areas of expertise: Marketing Research, Product Management, Positioning, Media relations, Analyst relations, Marketing communications, Copywriting, Teaching/training/presenting.

A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

Contact Info Email: jwrackley@gmail.com LinkedIn: www.linkedin.com/in/jerryrackley Twitter: @jrackman Company: Demand Metric


rick-ellie.jpg Yumi Alanoly

Post Date: 8/4/2016
Topic: Training – a Powerful Marketing Tactic

As the Product Manager for the entire Energy Focus commercial product line, Yumi’s role is to combine market analysis, new and current product strategy, and knowledge-based sales and marketing collaboration. She interacts with the business, technology and UX and feels very passionate about talking about LED lighting to just about anyone. “Every perspective matters when creating the best lighting experience.”

Contact Info Email: yumi.shakya.alanoly@gmail.com LinkedIn: www.linkedin.com/in/yumi-alanoly-3b9b744a Company: Energy Focus


rick-ellie.jpg Amber Cooleen

Post Date: 8/1/2016
Topic: Marketing Planning for Manufacturers Gets Competitive Advantage

Amber Cooleen is Senior Portfolio Marketing Manager for Engineering360 Media Solutions. In this role, she oversees all content creation, sales enablement, social media, thought leadership, and branding/messaging, as well as public relations and advertising.

 Amber has been with Engineering360 Media Solutions since 2005.  Prior to joining the company, she held communications leadership roles with Century 21 Real Estate Corporation. Amber holds a BA and MA in Corporate & Organizational Communications degree from Fairleigh Dickinson University. 

Contact Info Email: amber.cooleen@ieeeglobalspec.com. LinkedIn: www.linkedin.com/in/amberdevin Company: IEEE Engineering360


rick-ellie.jpg Tom Repp

Post Date: 7/25/2016
Topic: Marketing Automation – An Opportunity for Manufacturers to Gain Competitive Edge

Tom is the owner and principal at The Repp Group, a team of marketing & technical specialists who create web-based campaigns that increase sales leads for mid-size industrial companies. Tom is both a sales & marketing professional with a passion for helping industrial marketers leverage the web for sales leads and maximum growth.  Like to know a little more about Tom, read his complete bio.

Contact Info Email: twrepp@thereppgroup.com LinkedIn: www.linkedin.com/in/tomrepp Twitter: @tomrepp Company: The Repp Group


rick-ellie.jpg Brice Bay

Post Date: 7/18/2016
Topic: How to Build Trust with the People in Your Target Audience

As CEO of EnVeritas Group, Brice provides the strategic vision for the company, identifies and creates new content marketing services. Bay also works with his team on new business growth and development and can be found at many industry events around the world. Since founding the company, he has assembled a global team of highly talented and experienced content marketers that solve complicated marketing challenges for some of the world’s most interesting organizations.

Contact Info Email: brice@enveritasgroup.com LinkedIn: www.linkedin.com/in/brice-bay-787431 Twitter: @bricejbay Company: enveritasgroup.com


rick-ellie.jpg Tracy Long

Post Date: 7/11/2016
Topic: Building the Ultimate Destination Website

Tracy Long is the Vice President of Marketing for Baldor Electric Company.  She has worked for the company since 1988 in a variety of positions including Vice President Investor Relations, Treasurer & Assistant Secretary, and Plant Controller.  Ms. Long has a degree in marketing from Pittsburg State University and a degree in accounting from the University of the Ozarks.  She has been an active member of the Fort Smith community through her work with Altrusa International, Baldor Electric Company Foundation, Fort Smith Public Library, United Way, and St. Luke Lutheran Church.

Contact Info Email: tracy.long@baldor.abb.com LinkedIn: www.linkedin.com/in/tracy-long-99499713 Company: www.baldor.com


rick-ellie.jpg Ben Kolp

Post Date: 7/5/2016
Topic: Social Media for Manufacturers

Whether it is Social Listening, Publishing, Engaging or Analyzing across owned, earned and paid media – Ben is an intrinsically driven Entrepreneur convinced that each company, whether B2C or B2B can get massive value out of social media. He wrote his master thesis about use cases of social media in conjunction with CRM systems and today is Head of Member Services at Orca Social.

Apart from social media being an undeniable part of each and every company’s communication mix, Ben believes it enables a collaborative economy. No technology so far, has allowed communities to communicate across borders as efficiently as social networks have. He strongly believes, that the right use of social technologies lead to a sustainable way of living.

Contact Info Email: kolp.ben@gmail.com LinkedIn: es.linkedin.com/in/kolpben Twitter: @KolpBen Company: orcasocial.co.uk


rick-ellie.jpg Nathan Morimitsu

Post Date: 06/27/2016
Topic: Your State Government Wants Your Manufacturing Company to Succeed

Nathan Morimitsu is a veteran of several major marketing campaigns, including one for nationally branded products and retail accounts, local manufacturers and retail stores, nonprofit, politics and education. In addition to two decades in marketing, he is an artist and designer whose works have graced book covers and advertising campaigns across the globe. Those design skills have led him to become an Adjunct Professor of Graphic Design in Front Range Community College’s Creative Arts, Design and Humanities department on the Larimer Campus in Fort Collins, CO.

He also has an active voice in local politics which has put him in close contact with several legislators with ties to Colorado, and his recent marketing work has helped to highlight to those legislators the importance of local manufacturing to Colorado’s economy.

When not showcasing the technology and innovation of Colorado or teaching his students the finer nuances of graphic design, he can often be found working with non-profit groups to help at-risk youth, children battling cancer and the Crohn’s and Colitis Foundation.

Contact Info Email: nmorimitsu@manufacturersedge.com LinkedIn: linkedin.com/in/nathan-morimitsu-32509a11 Company: www.manufacturersedge.com


rick-ellie.jpg Dennis Casey

Post Date: 06/20/2016
Topic: How to do Business with the Federal Government

In the span of his 23 years with the Air Force Dennis performed logistics and purchasing duties across a broad spectrum at many locations to include California, United Kingdom, Nebraska, Colorado and Italy.  Dennis’ last assignment was as an owner representative/outfitting manager on a new hospital construction project in Aviano, Italy.  After retiring from the Air Force in 2006, Dennis spent several years with an Alaskan Native firm doing project management and business development on government projects.

Dennis joined Colorado PTAC in December of 2009 as a Procurement Counselor, was promoted to Deputy Director in May of 2014, and is now the interim Executive Director.  Dennis holds degrees in Business Administration and Logistics/Supply Chain Management, is a Master Trainer in the Federal Contractor Certification program and a Certified Counselor through the Department of Veteran Affairs Center for Verification and Education (CVE).  Dennis is the President for the Pikes Peak Chapter of the National Contract Managers Association and a member of the Rocky Mountain Governmental Purchasing Association (RMGPA) as well as several other associations focusing on government procurement.

Contact Info Email: d.casey@coloradoptac.org LinkedIn: www.linkedin.com/in/dennis-casey-55b47012 Company: www.coloradoptac.org


rick-ellie.jpg Stephen Crawford

Post Date: 06/20/2016
Topic: How to do Business with the Federal Government

Stephen brings over thirty years of Government experience which includes positions with the Air force Contract Management, the Defense Contract Management Agency – and retired from the Defense Logistics Agency (DLA). In those roles he worked closely with the end users (DOD, Military and Federal Agencies) and the Industrial base insuring the Government requirements were well communicated and the service and products acquired met the specs on time and within budget.

Contact Info Email: s.crawford@coloradoptac.org LinkedIn: www.linkedin.com/in/stephen-j-crawford-61a92498 Company: www.coloradoptac.org


rick-ellie.jpg Bill Herr

Post Date: 06/13/2016
Topic: Marketing and Sales Alignment for Manufacturers

Bill is a B2B revenue performance consultant. This means improving marketing effectiveness AND sales effectiveness, plus is inextricably tied to organizational health. Bill works independently with clients through his firm, LacunaRev, as well as through partnerships with DSG Consulting and Slingshot Growth Partners. Bill’s clients achieve focus and confidence from a strategic perspective, plus improved pipeline and sales conversions from a tactical execution perspective.

Contact Info Email: bherr@lacunarev.com LinkedIn: www.linkedin.com/in/billherr Twitter: @lacunarev Company: lacunarev.com


rick-ellie.jpg Joe Ryan

Post Date: 6/6/2016
Topic: An Educational Webinar Success Story

Joe is an experienced marketing manager and design engineer, combining a technical background and knowledge of industrial environments with the marketing skills and experience needed to specify new products, develop engaging content, and drive customer interactions. He is an effective communicator, managing departments and cross-disciplinary teams.

Contact Info Email: jryan@predig.com LinkedIn: www.linkedin.com/in/joe-ryan-2472a99 Company: www.predig.com


rick-ellie.jpg Doug Kessler

Post Date: 5/30/2016
Topic: Insane Honesty as a Manufacturing Marketing Sub-Strategy

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B. Doug is a content marketing junkie. He’s a copywriter at heart but with a secret jones for analytics and Lagavulin (a single malt Scotch whiskey distilled on the island of Islay, Scotland).  Doug would love to hear from anyone who tries an Insane Honesty strategy or tactic!

Contact Info Email: doug@velocitypartners.co.uk LinkedIn: uk.linkedin.com/in/dougkessler Twitter: @dougkessler Blog: The B2B Content Marketing Blog Company: Velocity Partners


rick-ellie.jpg Gary Mintchell

Post Date: 05/23/2016
Topic: What Would Make it Possible for Manufacturers to Become Great Marketers in the Modern Age?

Passionate about automation technology, leadership and living to the fullest. Gary Mintchell is an industry-leading writer on automation, control, software, manufacturing, marketing and leadership. He was a pioneer social media user. Student of technology, business, leadership, product development, marketing, communication and social media. He is an experienced advisor and speaker. Gary is available for advising and consulting on strategic messaging, marketing, product development, effective Websites, and content marketing leveraging his knowledge and experience.

In his “spare time” he is an accomplished soccer referee (member of the Ohio South State Referee Committee, an instructor, assessor and assignor, as well as recipient of Ohio South Adult Referee of the Year in 2012). He also writes the Faith Venture blog on developing personal spiritual practices.

Contact Info LinkedIn: www.linkedin.com/in/gary-mintchell-1a74691 Twitter: @garymintchell Website & Podcast: Gary on Manufacturing Blog: The Manufacturing Connection Company: CFE Media


rick-ellie.jpg Duane Nelson

Post Date: 05/16/2016
Topic: Ideas for More Effective Marketing

With nearly 25 years of marketing and strategic leadership, Duane Nelson has helped both public and privately held companies achieve tremendous results. From B2B to B2C, his entrepreneurial spirit has delivered innovations for domestic and international companies of all sizes, resulting in more than 350 million dollars in first-year growth. A rare entp personality, his creativity and curiosity allows him to adapt quickly and work effectively, uncovering unique perspectives and producing growth in a variety of channels including brand, market, product, end-customer, distribution and media. When he’s not managing his business, he’s spending time with his wife, Meg, his three children, and their family dogs, Chev and Rojo.

Contact Info Email: dnelson@entpgrowth.com LinkedIn: linkedin.com/in/nelsonduane Company: entp


rick-ellie.jpg Doug Laplante

Post Date: 05/02/2016
Topic: Content Journey – How Educational Content Complements a Product Focus

Doug Laplante is the Chief Innovation Officer and VP of Strategy at New Pig Corp. With its  odd name, New Pig creates award-winning PIG® brand products that help workplaces around the world stay clean, safe and productive.  Doug is a certified Product Development Professional and certified Scrum Master. He specializes in; Growth & Innovation, Voice of Customer, Strategy Development and exceptionally good coffee.

Contact Info Email: douglaplante@gmail.com LinkedIn: www.linkedin.com/in/douglaplante Company: New Pig


rick-ellie.jpg Hamid Ghanadan

Post Date: 4/25/2016
Topic: Marketing to Scientists, Engineers and other Technical Disciplines

Hamid Ghanadan is a marketing strategist and the founder of The Linus Group, which is a strategic marketing firm focused on creating experiential marketing for science and healthcare.  He is also the author of Persuading Scientists, which is the first book in the business literature that focuses on our industry.  As a biochemist, Hamid focused his career on understanding how scientists make decisions, and how they are influenced.  Hamid is a frequent keynote speaker at many industry events, as well as wider media such as TEDx.

Contact Info Email: hamid@thelinusgroup.com LinkedIn: https://www.linkedin.com/in/hghanadan Twitter: @LinusReport Company: The Linus Group


rick-ellie.jpg Scott Brinker

Post Date: 04/18/2016
Topic: Hacking Marketing, How Manufacturing Marketers can Embrace Digital Technology and Proven Practices for More Effective and Efficient Marketing

Scott Brinker is the editor of chiefmartec.com. In addition to the blog, his primary endeavor these days is as the co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing post-click experiences — landing pages, microsites, wizards, web apps, etc. Their software has been adopted by major enterprises such as American Greetings, Cigna, Dell, DHL, General Mills, Intuit, and hundreds of others.Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before their current software venture, Scott and his co-founders at ion ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously, Scott ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. Scott started his career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.

Contact Info Email: sbrinker@sloan.mit.edu LinkedIn: https://www.linkedin.com/in/sjbrinker Website: http://chiefmartec.com/ Company: ion interactive, inc


rick-ellie.jpg Rick Ellis

Post Date: 04/11/2016
Topic: The Challenge and Opportunity with Content Creation for Manufacturers

Rick Ellis is the Director of Audience Marketing and Managing Director of Oil & Gas Engineering at CFE Media.  Rick has worked in business to business media for over 30 years, with marketing positions at Cahners Publishing, Reed Business Information and UBM. Rick enjoys spending time in the Colorado mountains with his family, loves dogs and Tai Chi.

Contact Info Email: rickellis447@gmail.com LinkedIn: www.linkedin.com/in/rick-ellis-50207712 Company: CFE Media


rick-ellie.jpg Lee Odden

Post Date: 04/04/2016
Topic: SEO for B2B Manufacturing Marketers

Lee Odden leads agency strategy, development and promotions online and off. Content Marketing Machine! 1 million+ words written in 9+ years of consulting and blogging about integrated online marketing and PR, book author, and contributor to industry news and trade publications.

TopRank Marketing is a nationally recognized digital marketing agency working with companies across North America. The team at TopRank has deep experience consulting with with mid-market to Fortune 500 companies over the past 13 years implementing integrated Search, Social Media, and Content Marketing programs to attract, engage, convert and retain more business. TopRank Marketing’s growing consulting and training practices includes helping companies develop cohesive Content, Social Media, Influencer Marketing, SEO, and Digital Public Relations strategies that are proven to boost brand visibility, prospect engagement and sales.

Contact Info Email: lee@toprankmarketing.com LinkedIn: https://www.linkedin.com/in/leeodden Twitter: @leeodden Website: TopRank Marketing Blog: marketingblog.com


 

rick-ellie.jpg Matt Heinz

Post Date: 03/28/2016
Topic: The Best Marketing Metrics for Manufacturing

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog and seven chickens.

 

Contact Info Email: matt@heinzmarketing.com LinkedIn: https://www.linkedin.com/in/mattheinz Twitter: @HeinzMarketing Company: Heinz Marketing

 


 

rick-ellie.jpg Jim Grinney

Post Date: 03/21/2016
Topic: Named Account Marketing in Manufacturing

Jim launched 90octane in the fall of 2000 with Sam Eidson, both sharing the desire to disrupt the advertising and marketing industry. “We believe the sales landscape has changed, and those who fail to adapt risk being overlooked. The greatest opportunities often lie within a handful of high-level prospects. Connecting with these ‘big fish’ often means unseating competitors, overcoming an entrenched status quo, or even navigating internal politics that involve key decision makers.” 90octane specializes in connecting companies with their most valuable opportunities. 

Focused on Top Pursuit Marketing(TM), 90octane helps craft stories to influence key decision makers. Become a thought leader in a market where your brand is unknown. Or create brand ambassadors out of customers. 90octane’s unique approach turns marketing from an expense into an investment that generates a return.

Prior to starting 90octane, Jim co-founded iXL’s Denver marketing services department, where he designed and executed online customer acquisition and revenue generation programs for clients such as Hewlett-Packard and Budget Rent A Car. Jim earned his BS in Marketing from Florida State. In his free time, he enjoys coaching his 9-year-old daughter’s soccer team.

Contact Info Email: jimgrinney@90octane.com LinkedIn: https://www.linkedin.com/in/jimgrinney Company: 90octane

 


 

rick-ellie.jpg Alan Sage

Post Date: 03/14/2016
Topic: The Ecommerce Opportunity for Manufacturers

Alan’s career has been in entrepreneurial ventures, building companies from early stage. During college, he started his first marketing company, which he later sold to fund a career in aviation. He moved into software start-ups in the mid-90s, working as a Lotus Notes Developer for Mission Critical Software. He later spearheaded Mission Critical’s largest deal to Microsoft prior to the company going public. As a co-founder, and the first Vice-President of Global Field Operations, of Configuresoft, he drove annual sales from zero to $25,000,000 in six years.

Contact Info Email: alan.sage@digabit.com LinkedIn: https://www.linkedin.com/in/alansage Company: Digabit


rick-ellie.jpg Michele Linn

Post Date: 03/07/2016
Topic: Discussion around recently released research about content strategy for manufacturing, “B2B Manufacturing Content Marketing”

Michele Linn is an award-winning content marketing executive with two decades of experience spanning B2B technical communications, marketing communications, product marketing, freelance writing, and consulting for Fortune 1000 companies in a diverse range of industries. She is a thought leader who contributes to digital publications such as Forbes, Content Marketing Institute, and Marketing Profs. With a laser focus on audience and business goals, she is known by clients and colleagues for her practical, approachable, and effective writing style and positive, “get it done” attitude. Recently named one of Folio’s 2015 Top Women in Media (Corporate Visionary).  Linn is a firm believer in having your personal mission statement that drives everything you do.

Contact Info LinkedIn: www.linkedin.com/in/michelelinn Twitter: @michelelinn Company: Content Marketing Institute


rick-ellie.jpg Tarah Speck

Post Date: 02/29/2016
Topic: Product Marketing and Content Marketing – same or different?

Tarah approaches every B2B copywriting project with a singular question in mind: who is the audience, and where are they in the customer life cycle? She obsesses over knowing the audience’s passions, pain points, and bottle necks, as well as how they like to engage with content and when. From email nurtures, landing pages and CTAs, web copy, and video scripts, her copy is focused on demand gen objectives while speaking directly to people where they are in the customer life cycle, not product “preaching” to nebulous business entities.

“I am a life long learner, always observing, absorbing, and asking questions. I believe successful demand generation is one part wild-haired risk, to one part calculated, data-driven decision making. It takes both an analytic and visionary mind, and I engage both equally in my approach to demand generation for web and inbound marketing.

As a content marketing manager for Kapost, Tarah develops content to help other B2B marketers strengthen their marketing efforts. When not writing and geeking out on content trends, Tarah can be found cooking, biking, or hiking/backpacking in the Rockies.

Contact Info Email: tarah.speck@gmail.com LinkedIn: www.linkedin.com/in/tarahspeck Company: Kapost


 

rick-ellie.jpg Jeff Leo Herrmann

Post Date: 02/22/2016
Topic: What the Heck is Social Selling and Marketing for Manufacturers?

Jeff is a champion of B2B sales and marketing alignment and personal brand audience development through content marketing. “My passion lies in the development of strategies to leverage content, technology and data to to accelerate sales and realize extraordinary growth.” With a commitment to constant learning, leadership development, and teaching, Jeff feels fortunate to have a live laboratory to experiment in every day as the Chief Revenue Officer of Fathom.

You won’t find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.

Contact Info Email: jeff.l.herrmann@gmail.com LinkedIn: www.linkedin.com/in/jefflherrmann Twitter: @JeffLHerrmann Blog: Publish or Perish Company: CFE Media


rick-ellie.jpg Rebecca Geier

Post Date: 02/08/2016
Topic: Smart Marketing for Engineers

With 20 years of global marketing experience, Rebecca leads the TREW team in building strategic, thoughtful, and sustainable plans for a wide variety of projects, from redesigning an organization’s website and leading in-depth research to defining the positioning and messaging for companies, products and campaigns. She takes pride in creating a culture at TREW that is honest, collaborative and always committed to finding the smartest solution to achieve defined goals and objectives. This has translated into long-lasting, trusted relationships with business executives; academic leaders; trade, business and technical press; and the company’s many customers.

Rebecca’s primary focus over her career has been in defining branding, positioning and core messaging for organizations and then developing an integrated approach to effectively communicate via a variety of channels, including the web, media, and direct and e-marketing. She and the TREW staff have secured award-winning coverage for clients in the technology, scientific, and education spaces. Prior to co-founding TREW Marketing, Rebecca managed marketing programs at a variety of technology and marketing companies and was a member of the marketing leadership team at National Instruments for 14 years, rising to Director of Corporate Communications and Investor Relations with responsibility for global PR and internal, external, and leadership communications programs. With nearly two decades working in scientific and engineering industries, Rebecca is known for her technical understanding of complex topics and a passionate appreciation for the impact of scientists, engineers, and academic professionals on society.

Contact Info Email: rebecca@trewmarketing.com LinkedIn: https://www.linkedin.com/in/rebeccageier Twitter: @rebeccag Company: http://www.trewmarketing.com/


 

rick-ellie.jpg Cam Mackey

Post Date: 02/01/2016
Topic: Digital Marketing – The Next Big Breakthrough in Modern Manufacturing

Cam is passionate about building high performing teams, growing the impact of associations, and delivering unique value to executives and their teams.

In his current role as Senior Vice President, Operations & Partnerships, Cam is responsible for increasing the value that MAPI delivers to members and partners, through world-class executive education programs and relevant benchmarking and research products. Thousands of senior executives turn to MAPI for help solving their toughest business challenges, and Cam coordinates the team that helps make manufacturers more competitive every day.

MAPI is a 40-person, $10MM+ budget professional society and research group serving executives from manufacturing firms.

Contact Info Email: cmackey@mapi.net LinkedIn: https://www.linkedin.com/in/cammackey Website: MAPI


rick-ellie.jpg Thad Kahlow

Post Date: 02/01/2016
Topic: Digital Marketing – The Next Big Breakthrough in Modern Manufacturing

Thad Kahlow is the CEO of BusinessOnline and is responsible for the entrepreneurial leadership of all operations. His visionary leadership style has helped propel the company into the online marketing spotlight, making BusinessOnline one of the nation’s leading digital agencies. He focuses on the alignment of business goals and customer needs so clients can make business decisions guided by information that matters. Thad’s “roll-up-the-sleeves and get it done” attitude coupled with a commitment to client relationships allows him to effectively direct the agency to support large engagements with sophisticated, global clients.

Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.

Contact Info Email: thad.kahlow@businessol.com LinkedIn: https://www.linkedin.com/in/thadkahlow Website: BusinessOnline


rick-ellie.jpg John Hayes

Post Date: 01/25/2016
Topic: How to Tell a Lead Generating Engineering Story

ENGINEERING.com is a digital media publisher that brings the most influential voices in engineering to a worldwide audience of engineers. These stories highlight the latest advances in technology for product innovation and manufacturing. The ENGINEERING.com web sites, social media presence and mobile apps provide a platform for industrial brands to reach millions of engineers every month.

 As CEO, John recruits talented engineering writers and video personalities to the ENGINEERING.com mission.  He also helps to design and manage hundreds of industrial marketing campaigns every year.

Contact Info LinkedIn: https://ca.linkedin.com/in/john-hayes-3b62634 Website: Engineering.com


rick-ellie.jpg Carla Johnson

Post Date: 01/18/2016
Topic: Experiences: The 7th Era of Marketing

Carla’s mission is to help marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences. Carla is a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business value. She has worked with companies such as American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways.

Her latest book, Experiences: The 7th Era of Marketing, (with CMI Strategist Robert Rose) teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. Recognized as one of the top 20 influences in content marketing and one of the top 25 influences in B2B marketing, she serve as the Vice President of Thought Leadership for the Business Marketing Association (a division of the ANA), and she is an instructor for Rutgers University, the ANA, Content Marketing Institute and the Online Marketing Institute.

Contact Info LinkedIn: https://www.linkedin.com/in/carlajohnson Twitter: @CarlaJohnson Company website: Type A Communications


 

rick-ellie.jpg Joe Pulizzi

Post Date: 01/11/2016
Topic: Content Marketing for Manufacturers

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term “content marketing” back in 2001. Joe speaks around the country about “Content as the Future of Marketing” to both marketing and publishing groups. Joe is also co-author of Get Content Get Customers (with Newt Barrett, McGraw-Hill), a hands-on book about how any small, medium or large business can attract and grow customers by smart usage of content. Joe also wrote Managing Content Marketing with Robert Rose, which is an actionable plan for how organizations can structure around content marketing.

Joe’s new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.Some of Joe’s recent speaking events include SXSW, DuPont, SAP, Dell, HP, Alcatel-Lucent, MarketingProfs, Online Marketing Summit, Digital Hollywood, Business Marketing Association, American Marketing Association, Association of National Advertisers and more. In the last six years, Joe has given over 300 presentations about the power of Content Marketing.

Contact Info LinkedIn: https://www.linkedin.com/in/joepulizzi Twitter: @juntajoe Website: Content Marketing Institute; joepulizzi.com


rick-ellie.jpg Achinta Mitra

Post Date: 12/28/2015
Topic: A Business Case for Content Marketing for Manufacturers

Achinta is the founder and President of Tiecas, Inc., a Houston-based marketing and consulting company. He has over 25 years of experience working with a variety of manufacturing, engineering and technical services companies. Using his engineering and marketing backgrounds, he has developed a keen understanding of the industrial marketplace and with 25+ years of experience, knows how to effectively communicate with decision makers who buy technical products and services.

Specialties: Industrial marketing consulting, strategy development and implementation for manufacturers, engineering, technical and industrial distributors. Expertise in content marketing, lead generation and nurturing, email marketing, marketing automation, CRM and advanced skills in WordPress, Photoshop, InDesign, Dreamweaver, HTML and CSS.

Contact Info LinkedIn: www.linkedin.com/in/achintamitra Twitter: @Achintamitra Website: tiecas.com Blog: industrialmarketingtoday.com Phone: 281.969.7514


rick-ellie.jpg Marilyn Cox

Post Date: 12/21/2015
Topic: How to Gain Buy-in from Manufacturing Leadership

Marilyn is the Marketing Principal focused on developing the Industry Center of Excellence within the Oracle Marketing Cloud. She researches, provides guidance and delivers marketing expertise to customers by developing industry-specific best practices. She works to facilitate exchanges between companies facing similar industry business challenges. Industry analysis and best practice development perfectly align with my desire to make peoples’ job a bit easier. Her mission is to exist to empower sales and support the customer. When not geeking out over industry marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.

Contact Info Email: marilyn.e.cox@oracle.com Twitter: @MarilynECox Website: Business is Child’s Play


rick-ellie.jpg David Love

Post Date: 12/14/2015
Topic: Success in Conversion of a Manufacturing Marketing Strategy from Product Focus to Education Focus

David Love is the Managing Director for Rotronic Instrument Corp., a global electronic instrument manufacturing company. He has been in manufacturing sales and marketing for 20 + years and been with Rotronic for the past 15 years. As Managing Director David is responsible for all aspects of the business in the US and Latin America including P&L, operations, production, sales and marketing.

Contact Info Email: david.love@rotronic-usa.com


rick-ellie.jpg Craig Coffey

Post Date: 12/7/2015
Topic: A B2B Content Marketing Success Story

Craig Coffey is the US Marketing Communications Manager for the Lincoln Electric Company, the world’s leading manufacturing of welding and cutting solutions. He is a career-long B2B marketer with wide ranging experience in the publishing, manufacturing, engineering and professional services industries and is a rabid fan of all things Cleveland. Craig has been with Lincoln Electric since 2012, and has been focused on finding and telling the stories that make the strongest connection between the brand and consumers.

Contact Info Twitter: @B2BinCLE


 

rick-ellie.jpg Jim Kreinbrink

Post Date: 11/30/2015
Topic: The SEO Opportunity for Manufacturing

Jim Kreinbrink is the founder and resident SEO expert at Hyper Dog Media. Jim has been in web technology since 1996. He loves computer programming and figuring out ways to get his clients’ websites to outrank their competitors. Before launching his own Search Engine Optimization (SEO) Agency, Jim created web and multimedia projects for a variety of clients and industries. His past and current client list includes companies in the education, technology and human resources industries. Having spent his entire career on the web, Jim understands that delicate balance between SEO strategies that appeal to search engine robots and those that will appeal to human website visitors.

Jim founded the Denver SEO Meetup in 2007, a community dedicated to sharing knowledge between the area’s many talented SEOs and digital marketers. Jim is a Yahoo Search Marketing Ambassador and a certified Google AdWords Professional. He is also one of the founding members of the Colorado chapter of SEMPO (Search Engine Marketing Professionals Organization). Jim earned his BS degree from the University of Wyoming.

 

Contact Info Email: jim@hyperdogmedia.com LinkedIn: www.linkedin.com/in/hyperdogmedia Phone: 720-323-4165


 

rick-ellie.jpg Grant Grigorian

Post Date: 11/23/2015
Topic: The Interesting Similarities Between the Manufacturing Assembly Line and the Modern Marketing Process

Grant Grigorian is co-founder and CEO of Path to Scale, which is a Salesforce.com app used by organizations to report on lead-to-customer metrics, measure campaign ROI and find their optimal formula for customer acquisition success.

Contact Info Email: grant.grigorian@gmail.com LinkedIn: www.linkedin.com/in/grantgrigorian Twitter: @GrantG9


 

rick-ellie.jpg Vince Giorgi

Post Date: 11/18/2015
Topic: Content Marketing for B2B Manufacturing

Vince Giorgi is vice president of solutions development for Hanley Wood Marketing, Inc., a brand strategy and content marketing firm based in Minneapolis, MN. An experienced brand, marketing and communications strategist, he collaborates with cross-disciplinary HWM teams to develop and deliver breakthrough content and digital strategies and programs for enterprise and mid-size organizations. Vince also serves on the board of The Content Council, North America’s premier association for content marketing services providers.

Contact Info LinkedIn: www.linkedin.com/in/vincegiorgi Twitter: @vgiorgi Phone: 612.338.8300


 

rick-ellie.jpg Tom Repp

Post Date: 11/18/2015
Topic: The Huge Opportunity for Manufacturing Companies

Tom is the owner and principal at The Repp Group, a team of marketing & technical specialists who create web-based campaigns that increase sales leads for mid-size industrial companies. Tom is both a sales & marketing professional with a passion for helping industrial marketers leverage the web for sales leads and maximum growth.  Like to know a little more about Tom, read his complete bio.

Contact Info Email: twrepp@thereppgroup.com LinkedIn: www.linkedin.com/in/tomrepp Twitter: @tomrepp