MM 087 - Manufacturers and the Coaching Conundrum

     

    This week we're talking about an under-utilized method for growing your manufacturing business, a business coach. Learn about the benefits, what makes a good candidate and how it works.

    Guest: Colonel (ret) Burl Randolph, Founder, President, Chief Consultant of MyWingman, LLC
    Website: MyWingman, LLC
    Burl offers a free consultation if you want to learn more about his coaching service - contact information is on the Guest Experts page.

    Get started with your marketing plan. Free templates and sample manufacturing marketing plan.

    Highlights:

    • [4:00] Burl explains the difference between coaching and mentoring and introduces the concept of your professional and/or business blind spot.

    MM 086 - Sales and Marketing Alignment for Manufacturers

     

    MM 085 - A Major Disruption in the Manufacturer - Distributor Relationship is Happening Now!

     

    Anyone interested in a Manufacturing Marketing Mastermind group? Send me an email bruce@mmmatters.com and let me know what you think.

    Our guest expert today is going to talk about the major disruption that is affecting the manufacturer - distributor - end user relationships and how your company can be the survivor.

    MM 084 - Recruitment Tips for Manufacturers

     

    This week we push the envelope and discuss recruitment and selection process in manufacturing industry. It's all about creating a culture that positions your firm as a highly desirable place to work. Here's how you can achieve that perception.

    Guest:
    Adrian Hargreaves, Managing Director, Hargreaves Marketing Ltd
    Website: hargreaves-marketing.co.uk

    MM 083 - Content Marketing, who cares? Manufacturers do!

     

    This week we're discussing content marketing, why it's uniquely suited to the manufacturing industry, and how to get started. 

    Guest:
    Kasim Aslam, Founder & CEO at Solutions 8 
    Kasim's book: The 7 Critical Principles of Effective Digital Marketing

    MM 082 - Is Social Media Good for Your Manufacturing Business?

     

    This week we’re going to discuss social media. I’ll ask the question that each and every one of you should ask or should have asked before you dive into any social media platform. “Is Social Media Good for Your Manufacturing Company?”  We’ll talk about what questions you should ask and answer to determine if they answer is yes social media is good or no social media is not good.

    MM 081 - Customer Focus, the Key to Great Content Marketing

     

    This is an interesting and insightful story about a traditional manufacturer of measurement instruments and how they are making the pivot from 80-20% product pitching to sharing expertise to 20-80% in favor of sharing education and expertise. They are achieving this feat with customer focus and content marketing.

    MM 080 - LEAN was Then, Marketing is Now

     

    MM 079 - A Lead Generation Case Study

     

    This week, we are sharing an industrial construction company lead generation case study. It’s a little outside of the manufacturing space and closer to the construction space, but the principals for leadgen apply. The case is about a company that designs and constructs aquatic experiences, i.e. city pool facilities. Listen to a step by step process our guest expert went through to accomplish the goal. In fact, this case will demonstrate how they increased leads by 700%!

    MM 078 - Strategy vs Tactics

     

    Subscribe to the Podcast

    Recent