MM 083 - Content Marketing, who cares? Manufacturers do!

     

    This week we're discussing content marketing, why it's uniquely suited to the manufacturing industry, and how to get started. 

    Guest:
    Kasim Aslam, Founder & CEO at Solutions 8 
    Kasim's book: The 7 Critical Principles of Effective Digital Marketing

    MM 082 - Is Social Media Good for Your Manufacturing Business?

     

    This week we’re going to discuss social media. I’ll ask the question that each and every one of you should ask or should have asked before you dive into any social media platform. “Is Social Media Good for Your Manufacturing Company?”  We’ll talk about what questions you should ask and answer to determine if they answer is yes social media is good or no social media is not good.

    MM 081 - Customer Focus, the Key to Great Content Marketing

     

    This is an interesting and insightful story about a traditional manufacturer of measurement instruments and how they are making the pivot from 80-20% product pitching to sharing expertise to 20-80% in favor of sharing education and expertise. They are achieving this feat with customer focus and content marketing.

    MM 080 - LEAN was Then, Marketing is Now

     

    MM 079 - A Lead Generation Case Study

     

    This week, we are sharing an industrial construction company lead generation case study. It’s a little outside of the manufacturing space and closer to the construction space, but the principals for leadgen apply. The case is about a company that designs and constructs aquatic experiences, i.e. city pool facilities. Listen to a step by step process our guest expert went through to accomplish the goal. In fact, this case will demonstrate how they increased leads by 700%!

    MM 078 - Strategy vs Tactics

     

    MM 077 - Quarterly Round-up

     

    This week is our quarterly roundup where I share our top 3 podcasts for the first quarter of 2017.  We greatly appreciate all of our podcast guests, and these were our most popular episodes:

    MM 076 - The Magic Behind Consistent Communication to Increase Brand Awareness

     

    MM 075 - Create Content that Educates, Entertains and Engages

     

    Every once in a while, we share a re-broadcast and this week we re-broadcast a podcast that was recorded about one year ago on April 11, 2016. It's about creating content that resonates with a technical audience. The topic is about engaging with a target audience by creating educational, entertaining or engaging content. This discussion is especially germane if your audience is primarily made up of engineers or otherwise technical folks.

    MM 075 - Create Content that Educates, Entertains and Engages

    Guest: Rick Ellis, Engineering Audience Director at CFE Media

    Highlights:

    • CFE media knows engineers are a unique audience with unique pain points, needs, wants, etc.
    • Content Marketing Institute (CMI) Research says 82% of B2B manufacturers use content marketing but only 18% consider themselves effective.
    • Content quality is more important than quantity content.
    • Good content must do one or more of the 3 e's;  educate, entertain or engage.

    MM 074 - Importance of Internal Marketing for Manufacturers

     

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