MMG RevGen Process


1. Discovery

The discovery step is the foundational step to the MMG RevGen Process. This step is a review of any existing marketing and sales plans or the creation of a summary plan if none exist.

  • Define the products and services
  • Define the target market, pains, problems, and aspirations
  • SWOT
  • Define the Unique Selling Proposition (USP) or differentiation and write a positioning statement
  • Define the Sweet Spot Topic (up to three)

2. SMART Goals

A SMART goal is specific, measurable, attainable, relevant, and time sensitive. At the same time, you set your goals, record benchmarks for comparison. An example of a SMART goal is:

Increase web traffic by 25% by the end of the sixth month.

3. Implement the Technology Stack

During this step, we install a new marketing automation platform. HubSpot and SharpSpring are our preferred solutions. We'll set up a CRM on the same platform or integrate with an existing CRM. The technology stack is a critical piece of the MMG RevGen Process. Without it, the process will not work.

4. Content Audit & Planning

The Content Audit can make your marketing life a lot easier. There may not be a need to create brand new content. Your old content may still be relevant and just as good as new with a little spit and polish. In this step, we audit your existing content, agree if it is good as is, good with a tune-up, or no good. Also, we classify each piece of content as best for awareness, consideration, or decision phase of the buyer's journey.

5. Execution

No matter how much planning you do, it's all for naught without execution. During the execution step, we define the marketing budget, identify target audience venues, review or define keywords that align with the needs of the target audience, and put together the calendar with quarterly themes based on content

6. Measurement & Reporting Plan

Some activity will work great, and other activity will not work so well. We must know which works and which does not. This is where the technology comes in so we can make decisions based on data. We'll define key performance indicators and set up the systems to gather the critical data. We'll agree on reporting cadence, format, and adjustment periods so that we can optimize your marketing plan and maximize your return on marketing and sales investment.