Learn more about the Target Market Workshop

Target Market workshop

Workshop Benefits

  • Increased revenue
  • Become the go-to expert
  • Top-of-mind Awareness (TOMA)
  • Credibility
  • Increased profitability
  • More referrals
  • Higher quality leads

Deliverables

  1. Two half-day workshops (virtual or onsite)
  2. Full documentation of results & decisions
  3. Positioning statement poster
  4. Ongoing support calls

Target Market Workshop

Goal:

Define the optimum, best-fit target audience to increase growth and profitability by aligning the firm’s offering, culture, unique value, and desires with an audience that will pay more and be better off by choosing the firm.

Day 1 (half-day)

  • Define goals and objectives
  • Overview of process and tasks
  • Define and document the offering
  • Develop initial hypothesis
  • Background information

Day 2 (half-day)

  • Draw conclusions – 3 possibilities
  • Define venues
  • Look at the 3 main competitors
  • Choose one target audience
  • Develop the positioning statement

 

Learn more about the Target Market Workshop